AFRICA MOBILE PHONE ACCESSORIES MARKET ANALYSIS

Africa mobile phone accessories market is estimated to be valued at US$ 4,623.3 Mn by 2030.

Smartphones have gained significant traction worldwide in the recent past. They are increasingly replacing small handheld devices, such as notebook PC, ultra-mobile PC and laptops. This is primarily due to low product prices, innovative features, and access to high speed internet. Mobile phone accessories including protective cases, USB cables, and chargers have also witnessed significant demand in the recent past. Africa mobile phone accessories market is growing significantly owing to the presence of a large pool of mobile users and high growth of smartphones in terms of usage in the region. Moreover, the prices of smartphones has decline over the years, which in turn, has increased the demand for smartphones.

Africa Mobile Phone Accessories Market - Impact of the Coronavirus (COVID-19) Pandemic

The COVID-19 pandemic has had a significant impact on the communication industry including the market for mobile phone accessories. The pandemic led to the increased usage of smartphones by all age groups, thereby impacting the demand for mobile phone accessories. One of the major impacts of the pandemic include disruptions in the supply chain in Africa, which led to a shortage of raw materials and components used in the manufacturing of mobile phone accessories. This caused delays in the production and delivery of phone accessories, thus hampering the ability of smartphone companies to complete their launch on time.

Africa Mobile Phone Accessories Market - Drivers:

Rising Mobile Phone Usage and Affordability

Increasing mobile phone users in the region coupled with declining prices of mobile phones is expected to drive the Africa mobile phone accessories market growth over the forecast period. Moreover, the growing popularity of mobile phones in the region has increased the demand for mobile phone accessories such as chargers, memory cards, and batteries.

For instance, in September 2020, Orange Inc., a France-based multinational telecommunications corporation, and Google, an American multinational technology company launched a US$30 smartphone for Africa region

Furthermore, increasing expenditure on the internet and television services in the region are expected to propel the Africa mobile phone accessories market growth over the forecast period. This has led to enterprises endorsing products through advertisements. Effective promotion of goods is crucial, as these products are not essential for an average individual.

Growing Influence of Social Networking

Start-up companies are utilizing social media platforms to promote and highlight the distinctive features of their phone accessories, leading to a surge in online sales. As consumers spend a significant amount of time on social media, there is a rising demand for a variety of accessories including authentic or personalized cases, portable chargers, and wireless chargers, among others. These accessories enable users to extend their phone's battery life, meeting their need for long-lasting charging solutions.

Africa Mobile Phone Accessories Market - Opportunities

Expanding E-commerce Industry and the Lucrative Prospects for Mobile Phone Accessories

Growing trend of online shopping in Africa is offering lucrative growth opportunities for the market players. Shopping through e-commerce platforms is increasing, thus posing excelling opportunities for mobile phone accessories manufacturers to target a specific customer base.

Furthermore, a majority of the population in Africa is inclined toward adopting low-cost products owing to poor economic conditions in the region. This, in turn, is expected to pose significant growth opportunities for manufacturers to target the consumer audience by introducing low-price products.

Technological Advancements and Simplifications

Charging pads that adhere to the Qi compatibility standard are designed to enhance charging efficiency, ensuring compatibility with various devices. These Qi charging pads are capable of delivering effective charging over distances of up to 4 cm (1.6 in). Both single-branded and multi-brand stores provide a wide array of wireless accessories, including chargers, ultra-thin batteries, portable charging batteries, and lithium-ion batteries, in the battery segment. As consumers are exposed to advanced accessories, their demand for such options is growing.

Africa Mobile Phone Accessories Market Trends:

Expanding Availability of Mobile Accessories: In-Store and Online Platforms

Mobile accessories, such as chargers, cables, and mobile cases, are available in stores as well as on online platforms. Protective cases are typically inspired by recent trends in the market, such as popular performer, popular sportsperson, movie, and games, in order to entice young consumers in the region. For instance, Orange is a popular online store that sells accessories such as batteries, chargers, cases, and more.

Emerging Trends in Headphones and Earphones

Market players in the region are offering innovative products to attract consumers. Headphones and earphones are offered with different features and varieties. In order to beat competitors, key players are introducing wireless headphones that are slowly becoming popular among consumers.

Africa Mobile Phone Accessories Market - Restraints:

Influence of Low-priced Chinese Products  

Emergence of Chinese products that are available at extremely low prices are expected to restrain growth of the Africa mobile phone accessories market over the forecast period. China has successfully established a robust foothold in the African market when it comes to mobile phones. China-centric enterprises have employed a strategic approach to engage consumers and are projected to enhance their market penetration further.

Furthermore, socio-economic conditions in Africa are relatively below par as compared to other parts of the world. Therefore, a large pool of population is inclined towards cheaper mobile phones and associated accessories. This, in turn, is expected to hinder the Africa mobile phone accessories market in the near future.

Lack of standardization

The absence of standardized processes in the manufacturing of mobile accessories can have detrimental effects on a company's brand image in Africa. It is crucial to recognize that laws and regulations governing electronic components are highly stringent on a global scale. Failure to adhere to these regulations can lead to significant repercussions for the company's reputation and standing in the African market. Therefore, it is imperative for businesses operating in this industry to ensure strict compliance with these regulations to maintain their brand integrity and sustain a positive perception among consumers in Africa.

Figure 1: Africa Mobile Phone Accessories Market Share (%), By Type, 2022

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Africa Mobile Phone Accessories Market - Segmentation

Africa mobile phone accessories market report is segmented based on type, price range, and distribution channels.

By Type: Battery, Charger, Headphone & Earphone, Memory Card, Protective Case, Portable Speaker, Power Bank, and Other Accessories

By Price Range: Premium, Mid, and Low

By Distribution Channels: Multi-brand stores, Single brand stores, and online stores

Africa Mobile Phone Accessories Market: Key Developments

The major market players are focusing on product launches in order to enhance their product portfolios. For instance, In September 2020, Orange Inc, a France-based multinational telecommunications corporation and Google launched a US$30 smartphone for Africa.

In March 2021, Samsung Electronics Co., Ltd., a prominent producer of electronic components, unveiled a new wireless charger pad that enables simultaneous charging of multiple devices. This introduction has not only contributed to the company's financial growth but has also expanded its product range in the market.

Africa Mobile Phone Accessories Market: Key Company Insights

Some of the key players operating in the Africa mobile phone accessories market include Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.

*Definition: Mobile phone accessories are additional accessories that can be used in order to gain more range of capabilities from a mobile phone. Mobile phone accessories include headphones & earphones, protective cases, stands, portable speaker, Bluetooth accessories, and others.