SODIUM BENZOATE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Sodium Benzoate Market Size and Trends

Global sodium benzoate market is estimated to be valued at USD 1.46 Bn in 2024 and is expected to reach USD 2.23 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

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Increasing demand for sodium benzoate from the food and beverage industry can drive the market growth. As a preservative, sodium benzoate is widely used in food products to prevent mold growth and bacterial decay. It is used in various food items such as carbonated drinks, juices, pickles, condiments, and other products. Rising consumption of packaged and convenience foods can boost demand for sodium benzoate. Increasing health awareness among consumers has prompted manufacturers to use chemical preservatives like sodium benzoate as substitutes for traditional preservatives like potassium benzoate, thus, driving the market growth.

Extending applications into more food categories

Sodium benzoate has traditionally been used as a preservative in acidic foods and drinks due to its effectiveness at low concentrations. However, in recent years, there has been a noticeable expansion in the range of food products where manufacturers are incorporating sodium benzoate.Rising health awareness among consumers has boosted  demand for processed and packaged foods that have a long shelf life without requiring refrigeration. Customers also want products with simple and recognizable ingredient lists, without artificial colors or flavors. Sodium benzoate satisfies both needs as it allows foods to stay fresh for extended periods unrefrigerated, while also being a natural preservative derived from benzoic acid.

Several packaged bakery items such as breads, biscuits and buns now include sodium benzoate to prevent mold growth during storage and transport. It has also made inroads into breakfast cereals, enhancing their shelf stability without resorting to synthetic preservatives. Even freshcut produce industry has embraced sodium benzoate for ready-to-eat vegetables and fruits.

The functional properties of sodium benzoate makes it suitable for diverse applications beyond the traditional fruit jams, pickles, sauces and juices. Food technologists are innovating with hybrid products located at the intersection of multiple categories. For example, nut-based yogurt substitutes rely on sodium benzoate for microbiological safety. Soup and sauce mixes packaged in pouches depend on its preservative effect. As food formulators branch out with combined formats that straddle boundaries, there will be need for a universally compatible preservative like sodium benzoate.

Market Concentration and Competitive Landscape

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Growing preference for clean label and natural formulations

Growing consumer preference for natural ingredients over synthetic or chemically modified additives can also drive the market growth. This clean label trend originates from a desire to avoid artificial sounding compounds and a growing distrust of intensive processing in the food industry. Packaged food manufacturers are responding to such market forces by revising their recipes and promoting the usage of simpler, natural preservatives.

Key Takeaways from Analyst:

Global sodium benzoate market growth is driven by increased consumption in food and beverage applications. As a preservative, sodium benzoate plays a vital role in increasing the shelf life of packaged foods, ready-to-eat meals, fruit juices and beverages.

Growing demand for convenience foods and longer shelf-life among consumers can drive the market growth.

Fluctuations in the prices of raw materials for sodium benzoate production can hamper the market growth. Strict regulations pertaining to the recommended safe limit of sodium benzoate usage in food products, especially in the European Union region, can also hamper the market growth.

Market Challenges: Alternatives availability

The growing availability of alternatives is one major factor that is restraining the growth of the global sodium benzoate market. Sodium benzoate has traditionally been used as a preservative in various food products to extend their shelf life. However, with rising health concerns among consumers about the potential side effects of artificial preservatives, the demand for natural and cleaner label ingredients has increased significantly in recent years.

Market Opportunities: Growing packaged food industry

The growing packaged food industry across various regions presents a huge opportunity for the global sodium benzoate market. With increasingly busy lifestyles and demand for convenience foods, packaged foods have seen immense popularity over the past few years. Sodium benzoate is widely used as a preservative in packaged foods to prevent spoilage caused by microbial activities and extend shelf-life. As packaging helps distribute food products over long-distances and shelves, the need for effective preservatives like sodium benzoate becomes vital. With rising consumption of packaged snacks, ready meals, and beverages, sodium benzoate demand is expected to progressively increase from food producers.

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Insights, By Form:  Diverse applications and storage advantages

In terms of form, powder segment is estimated to contribute the highest market share of 64.5% in 2024. On basis of form, sodium benzoate market is segmented based into granules, powder, and others.

Sodium benzoate powder has a high surface area to volume ratio as compared to granules. This property makes it highly soluble and allows it to dissolve quickly in liquid mediums such as food and beverage products. The quick dissolving nature makes sodium benzoate powder very convenient to use by manufacturers in various applications such as condiments, soft drinks, fruit juices, and other drink mixes. It can be easily mixed uniformly when added in powdered form.

Unlike granules, sodium benzoate powder does not require grinding before use. This saves processing time and costs for manufacturers. The powder form is also less prone to lumping as compared to granules during storage and transportation. It has consistent particle size that remains stable. This ensures uniform and reproducible performance of sodium benzoate. Sodium benzoate in powder form has a longer shelf life without changes in properties. It can be tightly packaged and occupies less space during storage and shipping. This makes it economically viable for manufacturers and easily accommodates existing production lines. The uniform solubility and other functional advantages have resulted in wider applications of sodium benzoate powder in food processing. 

Insights, By Application: Sodium benzoate's preservative properties segment growth

By application, food & beverages segment is estimated to contribute the highest market share of 38.8% in 2024. On basis of application, sodium benzoate market is segmented into food & beverages, cosmetics, pharmaceuticals, and others. Within the food & beverages sector, sodium benzoate is used as a preservative in variety of products.

Being an effective antimicrobial agent, sodium benzoate helps inhibit the growth of bacteria, yeasts and molds in food products. This prevents spoilage and increases the shelf life of pH neutral and acidic foods without impacting taste or quality. It is widely used to preserve condiments like pickles, jams, fruit juices, carbonated drinks, and ready-to-eat meals.

Growing demand for conveniently packed and ready-to-consume food items  encourages food manufacturers to use preservatives like sodium benzoate. It ensures safety and quality of food products during storage and transportation over long distances. Stringent food safety regulations also necessitate use of preservatives to tackle microbial threats in food chains.  It is commonly added to fruit juices, carbonated soft drinks, energy drinks and other non-alcoholic beverages for preservation. Expanding beverage product ranges and rising global beverage consumption can boost sales of sodium benzoate.

Regional Insights

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North America dominates the sodium benzoate market with an estimated market share of 53.4% in 2024,owing to the strong presence of major manufacturers. Huge demand for sodium benzoate from the food and beverage industry can drive the regional market growth. Wide acceptability and application of sodium benzoate as a preservative in various food products can boost its consumption in the region over years. Moreover, the stable prices of sodium benzoate in international markets makes North American exports highly competitive in global markets.

Asia Pacific region has emerged as the fastest growing regional market for sodium benzoate. Rapid industrialization and urbanization coupled with rising disposable incomes have been instrumental in reshaping the food habits of consumers in emerging economies like India and China. This has significantly contributed to growth of the packaged and processed food industry in the region. Increasing demand for longer shelf-life and convenient food and beverage products can boost consumption of sodium benzoate. It is widely used as a preservative in acid foods like jams, fruit juices, carbonated beverages and picklesFurthermore, the bulk availability of raw materials and cheap labor costs provide a competitive edge to sodium benzoate manufacturers based in Asia Pacific countries to cater to both domestic as well as overseas markets.

Market Report Scope

Key Developments

• In April 2024, LANXESS presented its comprehensive portfolio of preservatives, multifunctional, flavors and fragrances for cosmetics and personal care products as well as solutions for oral care at the in-cosmetics Global show in Paris from April 16 to 18
• In 2021, LANXESS completed the acquisition of Emerald Kalama Chemical
• In 2021, Emerald Kalama Chemical introduced kalama sodium benzoate liquid to its portfolio

*Definition: The sodium benzoate market involves the production and sale of sodium benzoate, a widely used food preservative. Sodium benzoate is an innocuous salt that is added to food products to prevent the growth of mold, yeasts and some bacteria, thereby increasing shelf life. It is commonly used in acid foods like salad dressings, carbonated drinks, pickles, and fruit juices. The global sodium benzoate market has witnessed growth in recent years due to rising health awareness and demand for preservative-free and organic foods. Key players offer varying grades of sodium benzoate tailored for different applications.

Market Segmentation

• Form Insights (Revenue, USD Bn, 2019 - 2031)
  • Granule
  • Powder
  • Others
• Application  Insights (Revenue, USD Bn, 2019 - 2031)
  • Food & Beverages
  • Cosmetic
  • Pharmaceuticals
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Spectrum Chemicals
  • Ganesh Benzoplast Ltd.
  • Avantor Inc.
  • Foodchem International Corporation
  • Merck KGaA
  • Wuhan Youji Industries Co. Ltd.
  • FBC Industries, Inc.
  • Tengzhou Tenglong Chemical Co., Ltd.
  • CellMark AB
  • A.M. Food Chemical Co. Limited
  • Hugestone enterprise co. Ltd.
  • Penta Chemicals
  • DuPont de Nemours, Inc.
  • Tulstar Products, Inc.
  • Lanxess AG
  • Akshar International
  • Ganesh Benzoplast Limited (GBL)
  • Rishi Chemical
  • Sujata Chemicals