Breakfast cereals are low-calorie diet that is produced from multiple grains such as oats, corn, and others. Breakfast cereals are light, easily digestible, has high fiber nutrients, and has low calories. It is a ready-to- serve meal with high nutritional value. Moreover, it is rich source of nutrition such as minerals, vitamins, and other nutritional content. Breakfast cereals helps to re-energize the body by keeping it active for a longer time. It is available in different forms such as puffed, flaked, or shredded forms, and all of these forms are a good source of fiber, iron, zinc, folic acid, and vitamins. Ready-to-eat, whole-grain, and bran cereals are some of the types of breakfast cereals.
The global Breakfast Cereals Market is expected to surpass US$ 71,521.4 Mn, in terms of value by the end of 2030.
Drivers:
Advancement in the food retail infrastructure coupled with the growing awareness regarding the health benefits of cereals is expected to propel the market growth. A paradigm shift in the purchasing behavior of consumers across developing regions is also expected to accelerate the market growth of the breakfast cereals. Moreover, the easy availability of low-cost and nutritional cereals is further expected to augment the market growth of breakfast cereals.
Market Opportunities
Growing demand for on-the-go options of meals due to the hectic lifestyle of the consumer across developed and developing regions is expected to offer lucrative opportunities to the market. Factors such as easy to prepare, low cost, and various health benefits due to the presence of high nutritional value are expected to drive the demand for these food products. Moreover, these products have high-shelf life which is further expected to propel the market growth of breakfast cereals.
Market Trends
Increasing demand for multi-grain cereal among consumers is expected to accelerate the market growth of the breakfast cereals. For instance, in July 2018, Nestlé India announces the launch of NESPLUS - a range of nutritious and delicious breakfast cereals. It is a combination of wholegrain and multigrain and aims to offer an array of healthy breakfast choices. Thus, the growing demand for multi-grain cereals is projected to augment market growth over the forecast period.
Market Restraints
Limited cultivation of palm oil which is one of the key ingredients used in the processing of cereals is expected to hinder the market growth. Limited availability of palm oil is creating challenges in the manufacturing of cereals. This factor is expected to restrict the market growth of the breakfast cereals.
Global Breakfast Cereals Market- Impact of Coronavirus (Covid-19) Pandemic
The market of breakfast cereals is slowly and gradually reaching its pre-COVID stage and is expected to witness a strong growth in the near future, due to the revival of economic conditions. However, unprecedented conditions emerging, owing to expected third and fourth waves are giving a gloomy outlook.
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https://www.coherentmarketinsights.com/market-insight/breakfast-cereals-market-4650
Key Trends and Analysis of the Global Breakfast Cereals Market:
- Increasing demand for multi-grain cereal among consumers is expected to accelerate the market growth of the breakfast cereals. For instance, in July 2018, Nestlé India announced the launch of NESPLUS, a range of nutritious breakfast cereals. It is a combination of wholegrain and multigrain and aims to offer an array of healthy breakfast choices to consumers. Thus, the growing demand for multi-grain cereals is expected to augment the market growth over the forecast period.
Key Takeaways of the Global Breakfast Cereals Market
- The global breakfast cereals market was valued at US$ 49,002.8 Mn in 2022 and is estimated to reach US$ 71,521.4 Mn by 2030 at a CAGR of 4.84% between 2023 and 2030
- Ready-to-eat cereals segment, in product type was valued US$ 36,637.3 Mn in 2020 and is expected to witness a CAGR of 3.5% over the forecast period. The breakfast cereals market is dominated by ready-to-eat cereals, which consists of wheat, corn and mixed grains and a few other supplements and comes in the form of snacks, crunches and flakes, and others.
- Key players in the breakfast cereals market include Kellogg Co., General Mills, PepsiCo., Cereal Partners Worldwide (CPW), Post Holdings, and The Weetabix Food Company
