NON-INVASIVE AESTHETIC TREATMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Non-Invasive Aesthetic Treatment Market Size and Trends

Global non-invasive aesthetic treatment market is estimated to be valued at USD 35.42 Bn in 2024 and is expected to reach USD 82.74 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.

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The rising awareness about aesthetics procedures among consumers is expected to remain a key growth driver for the market. There is an increasing social acceptance of aesthetic treatments aimed at the improvement of appearance. Growing focus on physical appearance coupled with rising disposable incomes is fueling the demand for non-invasive aesthetic treatments. Furthermore, the availability of flexible financing and payment options have made such procedures more affordable for customers. Introduction of novel products by key players and continued investment in development of improved technologies will further aid the market expansion over the coming years.

Rising desire for attractive appearance

One of the key drivers fuelling growth in the non-invasive aesthetic treatment market is the rising focus on physical appearance across the world. With growing interconnectedness and popularity of social media, physical appearance has become an important part of social and professional lives. People are connecting more visually through video calls and wanting to portray the best version of themselves. Additionally, greater emphasis on looks in popular culture and media through celebrities, movies and fashion campaigns is elevating beauty standards. This is driving individuals, especially millennials and generation Z to seek non-surgical treatments to address imperfections and achieve a desirable aesthetic look. Anti-aging has become an increasing concern and consumers want to deal with signs of aging such as wrinkles and fine lines through non-invasive procedures. Moreover, a growing acceptance of aesthetic treatments has reduced the stigma around undergoing such treatments. More and more people are openly discussing their treatments, normalizing the culture of enhance physical appearance. This rising emphasis on appearances and new cultural norms will continue driving the non-invasive aesthetic treatment industry in the coming years.

Market Concentration and Competitive Landscape

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Another important growth driver for the non-invasive aesthetic treatment market is increasing customer demand for treatments promising minimal to no downtime. Busy lifestyles and careers leave little time for extensive recovery periods that traditional surgical treatments require. Additionally, many people want to avoid risks and side effects that may come with surgery. This has boosted the popularity of non-invasive options which promise quick procedures followed by a short recovery time. Some non-invasive techniques take just 30 minutes to perform and allow individuals to resume regular activities immediately. This offers a major advantage for those having limited time off from work or other commitments. With treatments being affordable and convenient, consumers can now concentrate on superficial issues and tweak problem areas for special occasions like weddings or vacations. The ability to schedule treatments during lunch hours or over the weekends without needing significant time off has also grown attractiveness of non-invasive aesthetic services. As more advanced formulations and technologies yield subtle yet visible results, customer inclination towards minimal downtime treatments will remain a cornerstone of industry expansion.

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The non-invasive aesthetic treatment market faces several challenges. Technologies in this space are continually evolving, requiring heavy ongoing R&D investment from companies. Additionally, industry growth is dependent on demand, which can fluctuate with economic conditions. Patients may also be wary of new methods and prefer more established, invasive alternatives. Regulatory bodies closely monitor safety as these are medical treatments, yet have less oversight than surgery.

Market Opportunities: Technology advancements in non-invasive treatments

Advancements in non-invasive treatment technologies provide immense opportunities in the non-invasive aesthetic treatment market. The development of energy-based non-invasive devices that target muscle and fat through the use of laser, light, radiofrequency and ultrasound is revolutionizing the industry. These highly innovative technologies allow for treatments to be performed without surgery or anesthesia, thereby reducing risks and enabling faster recovery times for patients. Some of the most exciting new technologies use hybrid energy sources that combine two or more modalities for more effective and long-lasting aesthetic results. For instance, certain laser and radiofrequency combination devices can precisely heat tissue to induce collagen remodeling and fat cell reduction, leading to skin tightening and body contouring without surgery.

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Procedure Type segment is sub-segmented into injectable, skin rejuvenation, sclerotherapy, and others. Injectable segment is estimated to hold 34.7% of the market share in 2024. Injectables such as dermal fillers and botox are becoming increasingly popular as they offer natural-looking results with minimal downtime or side effects compared to more invasive surgical procedures. The demand for wrinkle relaxation and volume restoration treatments is rising considerably among middle-aged consumers who want to address signs of aging in a gradual, subtle manner. Additionally, social media is normalizing the use of injectables globally. Many individuals are opting for subtle enhancements to keep up with prevailing beauty standards promoted online. The availability of “Instagram-worthy” procedures and a growing acceptance of cosmetic medicine have helped reduce the stigma around aesthetic treatments. As lifestyles get busier, people are more inclined towards lunchtime facelifts and weekend injections that allow them to resume their daily activities quickly.

Insights, By End User: Convenience drives growth of specialty clinics segment

End User segment is sub-segmented into hospital, specialty clinics, medical spa, and others. Specialty clinics segment is estimated to contribute the highest share of the non-invasive aesthetic treatment market and is estimated to hold 48.7% of the market share in 2024. Having specialists dedicated to cosmetic procedures under one roof provides patients with added convenience compared to visiting multiple practitioner offices. Specialty clinics leverage this advantage by marketing themselves as one-stop medical aesthetic destinations. A typical specialty clinic houses dermatologists, plastic surgeons, dentists and other experts under a single facility. This allows same-day consultations, treatments and follow-ups without the hassle of scheduling multiple appointments elsewhere. The streamlined patient experience has made specialty centers a preferred choice for addressing a variety of aesthetic needs from wrinkle treatments to body sculpting. Another factor influencing clinic selection is the seamless integration of Medi-spa services. Many centers supplement medical procedures with spa services like skin treatments, massage therapies and hairstyling to create a holistic wellness experience.

Regional Insights

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North America has established itself as the dominant region in the global non-invasive aesthetic treatment market and is estimated to hold 41.2% of the market share in 2024. The presence of major players in the industry has led to strong brand awareness and availability of latest treatment options across the country. Procedures such as botox injections and laser hair removal have become commonplace due to heavy marketing and promotion by companies. This wide acceptance has made such treatments socially acceptable as part of beauty and wellness routines. The demand has also grown due to rising preference for non-surgical alternatives to look attractive and youthful.

Asia Pacific is emerging as the fastest growing regional market. Countries like China, Japan, South Korea, and India are expected to fuel the market growth in coming years. Rising incomes and growing middle class population with higher disposable incomes are key drivers. These economies are undergoing rapid urbanization which has increased the emphasis on physical appearance. Early adoption of western beauty standards and celebrity influence have made people more aware and open to aesthetic treatments. While the treatments were initially popular among higher income groups and cities, the growing use of social media is popularizing them even in smaller towns. The presence of numerous local and international brands is making procedures affordable and accessible across the region. This in turn is attracting consumers, who earlier used to travel to other countries for treatments.

Market Report Scope

Non-Invasive Aesthetic Treatment Industry News

• On February 01, 2024, Aesthetic Management Partners (AMP), a state-of-the-art medical aesthetic equipment provider, announced the launch of Plasmage, the first fractional plasma device on the market that gives providers precise control over crepey skin, wrinkles, and delicate skin on the face and body, as well as a variety of dermatological issues such as Xanthelasma, skin tags, and fibromas
• On January 18, 2024, Empower Aesthetics, a medical aesthetics platform, announced a partnership with DermaTouch RN, a leading medical aesthetic practice with locations in Houston and San Antonio, Texas, and AW Skin Co., a well-known medical spa and wellness center with three locations in Cool Springs, Franklin, and Murfreesboro, Tennessee.
• In January 2021, Candela, a global leader in medical aesthetic devices, announced the launch of the Frax Pro system. The U.S. Food and Drug Administration (FDA)-cleared, non-ablative fractional device is the first to offer dual-depth skin resurfacing using both the Frax 1550 and the revolutionary Frax 1940 applicators. The two modalities target separate skin layers, promoting the production of new collagen and revealing smoother, more radiant skin.
• In October 2020, BTL, the company behind the revolutionary EMSCULPT technology, announced the launch of EMSCULPT NEO, the first U.S. FDA-approved procedure to eliminate fat cells non-invasively by combining specially designed radio frequency heating and high-intensity focused electromagnetic waves in a single therapy.

*Definition: Non-invasive aesthetic treatments are procedures that aim to improve the appearance of the skin or body without the need for surgery or significant downtime. These treatments are typically performed in outpatient settings such as medical spas, dermatology clinics, or aesthetic centers. They are popular because they are generally safer, less painful, and require minimal recovery time compared to invasive surgical procedures.

Market Segmentation

• Procedure Type Insights (Revenue, USD BN, 2019 - 2031)
• • Injectable
  • Skin Rejuvenation
  • Sclerotherapy
  • Others
• End User Insights (Revenue, USD BN, 2019 - 2031)
• • Hospital
  • Specialty Clinics
  • Medical Spa
  • Others
• Regional Insights (Revenue, USD BN, 2019 - 2031)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Cutera
  • Galderma
  • Lumenis
  • Hologic
  • Merz Pharma GmbH & Co. KGaA
  • Cynosure
  • Revance Therapeutics Inc.
  • Syneron Candela
  • Bausch Health Companies Inc.
  • Johnson & Johnson
  • Solta Medical
  • Sientra
  • Fotona
  • Sisram Medical
  • BTL Aesthetics