North America: North America is the largest market for consumer genomics, accounting for a share of over 5% in 2023. North America currently dominates the global consumer genomics market. With a highly developed healthcare infrastructure and high consumer awareness about genomic technologies, the U.S. leads demand in this region. Several top players have established their headquarters in the U.S. and actively conduct direct-to-consumer marketing campaigns to promote genomics testing kits. Additionally, steady funding from both private and government bodies supports ongoing research and development to enhance consumer-focused genomic services. These initiatives have created a conducive environment for genomic adoption.
Figure 1. Global Consumer Genomics Market Share (%), by Region, 2023
Global Consumer Genomics Market Report Snapshots
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