Processed Super Fruits Market to Surpass US$ 88.28 Billion by 2030 Super fruits are whole fruits rich in various nutritional content such as vitamins and minerals. Pomegranates, blueberries, cranberries, and grapes are some of the processed super fruits and are available in the form of frozen, liquid, powder, and canned. They are widely used in the food & beverage industry for the preparation of ice creams, fruit salads, beverages, and smoothies. The global processed super fruits market was estimated to be valued at more than US$ 55.89 Billion in terms of revenue in 2022 and is predicted to grow at a CAGR of 5.9% during the forecast period (2023 to 2030).
Drivers:
Expanding online retails such as Alibaba, Amazon, and Walmart which are popular e-commerce platform for processed super fruits around the globe is projected to stimulate market growth. In addition to this, the increasing penetration of smartphones and growing use of the internet is shifting consumer’s preferences towards online shopping which is again anticipated to augment the market growth.
Market Opportunities
Strong and effective marketing strategies by the manufacturer to reach the target customer and promote their brand is expected to serve major growth opportunities to the market of processed super fruits. Moreover, the growing demand for processed super fruits as they have multi-usage is further expected to show lucrative opportunities to the market of processed super fruits over the forecast period. In addition to this, the growing demand for premium quality food ingredients is also expected to accelerate market growth.
Restraints
High costs associated with processed super fruits as it includes processing and preservation of processed super fruits cost which ultimately increased the overall price of the processed super fruits is expected to restrict the market growth. Moreover, other processes such as distillation and encapsulation are expensive. Thus, the high cost of processed super fruits is expected to negatively impact the market growth over the forecast period.
https://www.coherentmarketinsights.com/market-insight/processed-superfruits-market-3956
Key Takeaways:
On the basis of form, the powder/dried segment dominated the global processed super fruits market in 2022 with around 70.1% of the market share in terms of revenue, followed by liquid/concentrated and canned respectively.
On the basis of application, the Food segments dominated the global processed super fruits market in 2022 with around 66.2% of the market share in terms of revenue, followed by food and cosmetics respectively.
On the basis of region, North America dominated the global processed super fruits market in 202 with around 27.8% of the market share in terms of revenue, followed by Western Europe and APEJ respectively
Market Trends
Trend 1
Increasing consumption of frozen super fruits and smoothies is expected to foster the market growth of processed super fruits. For instance, in March 2020, Juice it up! launched back two antioxidant powerhouses, the Super fruit Sunrise Smoothie, and the Mighty-C Immunity Shot. The Super fruit Sunrise Smoothie, a refreshing blend of acerola, fresh ginger, ripe banana, orange and passion fruit juice, and tangy pineapple, is formulated to energize the body and senses. The Mighty-C Immunity Shot is a powerful add-on to any raw juice, smoothie, or bowl, and features an uplifting blend of raw ingredients such as pineapple, ginger, red grapes, and lemon juice.
Trend 2
Growing demand for super fruits in dairy products and preserves & spreads such as jams is projected to augment the market growth. Increasing preferences for mocktails that incorporate super fruits such as pomegranate and apple are also projected to accelerate the market growth of processed super fruits. Furthermore, the growing demand for convenience food especially among the working population is another major factor expected to foster market growth in the near future
Global Processed Super fruits Market - Impact of Coronavirus (COVID-19) Pandemic
The increasing demand for packaged and nutritious food products in recent times has resulted in the inability to maintain levels of supply. However, the rising demand for processed super fruits owing to rising use in the food & beverages industry during Coronavirus (COVID-19) Pandemic is expected to stabilize the growth of the market after the end of 2020.
Competitive Section:
Company Names
- Symrise AG
- SunOpta Inc.
- Kerry Group plc
- Agrana Beteiligungs-AG
- Del Monte Pacific Limited
- Ocean Spray Cranberry Inc.
- PepsiCo Inc
- Dabur India Ltd.
- Uren Food Group Limited
- Frutarom Industries Ltd.
- Segmentation
- By Form
- Liquid
- Frozen
- Powder
- Canned
- By Application
- Food
- Functional Food
- Dairy Products
- Bakery & Confectionery
- Others
- Beverages
- Cosmetics
- Food
- By Form
