PROCESSED SUPER FRUITS MARKET ANALYSIS

During the projected period, the Processed Super fruits market is expected to grow at a CAGR of 5.2 %. The market value is projected to increase from US$ 55.89 Billion in 2022 to US$ 88.28 Billion by 2030.

Processed Super fruits Market: Growth Drivers

Super fruit Industry Growth to Be Significantly Influenced by the Healthful Food and Beverage Sector

The market for super fruits is expanding as a result of rising product demand from the food and beverage industries. Increased interest in functional foods and drinks as a result of increased health consciousness has had a huge positive impact on the industry's expansion. The sector is expanding in part due to improvements in food processing technology and rising R&D activity. In addition, there has been an increase in the demand for processed super fruits in the personal care market over the past few years, which is anticipated to speed up the expansion of the processed super fruit market in the years to come. For instance, in April 2021, the company Suja life announced that it was launching a new line of super food drinks.

The market for packaged organic food is anticipated to continue increasing because to super fruit-based antioxidants.

Processed super fruits market is expected to witness growth driven by the rising demand for antioxidant-rich super fruits. Consumer preference for natural food products such as frozen fruits and a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages shall bolster market growth. The value of natural foods as food color and flavor, in addition to applications for other dietary and functional uses, adds to the growth of the global processed super fruits market. However, high processing, management, and preservation costs and the incongruence of super fruits flavor are likely to limit the further development of the global processed super fruits market over the forecast period. For instance in 2021, the National Library of Medicine stated that these super fruits have numerous phytochemicals (phenolic acids, flavonoids, proanthocyanidins, iridoids, coumarins, hydrolysable tannins, carotenoids, and anthocyanins) together with their corresponding antioxidant activities, have increasingly been utilized. Hence, these super fruits can be considered a valuable source of functional foods due to their phytochemical compositions and their corresponding antioxidant activities. The phytochemicals from super fruits are bio accessible and bioavailable in humans with promising health benefits.

Processed Super fruits Market: Restraints

Lack of proper infrastructures such as lack of high-tech production facilities and shortage of power across the Middle East &Africa region is expected to hamper the market growth

Processed Super fruits Market: Impact of COVID-19

The COVID-19 pandemic had a slightly cynical impact on industry growth due to disruption in supplying chain. Another big issue faced by the market players was a shortage of produce and lockdown restrictions, hindering the accessibility of consumers and hampering business operations. However, in the post-COVID scenario, the uptake of healthy food products increased as a result of degradation in the immunity systems of people during the outbreak.

Figure 1: Processed Super fruits Market: Market Segmentation

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North America region dominated the global processed super fruits market in 2022, accounting for 27.8% share in terms of value, followed by Western Europe.

Figure 2: Processed Super fruits Market: By Application

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Food Segment dominated the processed super fruits market in 2022, accounting for a 45% share in terms of value, followed by beverages.

Processed Super fruits Market: Market Opportunity

Growing demand for super fruits in the anti-aging natural cosmetic industry as super fruits have a high content of antioxidants is expected to represent significant opportunities for the market of processed super fruits. Growing demand for natural anti-aging cosmetic products due to rising awareness regarding the negative impact of synthetic anti-aging products is further expected to bolster the market growth of processed super fruits in the near future.

Processed Super fruits Market: Key Developments

In February 2023, DKSH's Business unit performance materials and Döhler's Business Unit Texturants formed an exclusive cooperation to sell, promote, and provide logistics for pectin’s, fruit fibers, and fruit powders for the food industry in Switzerland and Austria. Pectin, apple and citrus fibers, texturizing fruit powders, and other natural ingredients are among the items made by Döhler. These components are necessary for a number of dishes, including yogurt, jam, baked goods, meat items, and smoothies.

In October 2022, Nexira launched Mother Nature's POW (D) ER which includes 30 Natural Sensory Ingredients in Strategic Range. POW (D) ER from Mother Nature, a cutting-edge line of easily formulated, naturally boosted substances, will be made available by Nexira. They naturally obtain their plant-based powders from fruits, flowers, leaves, seeds, and roots.

In January 2022, Kanegrade introduced Pomegranate Powder, which is a pink/yellow powder with a flavor and aroma typical of the fruit, which is produced by low-temperature spray-drying. It is a free-flowing fine powdered product with hygroscopic characteristics.

In January 2020, Ocean Spray Cranberries Inc., launched Brew, a Superfruit Juice with Cold Brew Coffee. The product will be available in Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee flavors.

Processed Super fruits Market: Key Companies

Symrise AG, SunOpta Inc., Kerry Group plc., Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry Inc., PepsiCo Inc., Dabur India Ltd., Uren Food Group Limited, and Frutarom Industries Ltd

Definition: Processed superfruits have additional health benefits in terms of nutritional content compared to normal fruits. It has the highest content of antioxidants, minerals, amino acids, vitamins, and healthy fats. It can be used in preparing various beverages such as energy drinks, ready-to-drink, and flavored drinks