Tahini is one of the popular spreads or condiments and is widely consumed in Mediterranean cuisine. It is also used as a garnish in salads and topping on vegetables and meat. They can be classified as paste & spreads, desserts, and sauces & dips.
Statistics:
The North America, Middle East & Mediterranean Tahini Market is accounted for US$ 1,648.7 Mn in terms of value by the end of 2022.
Drivers:
- Driver: Growing awareness regarding the health benefits of the tahini among the consumers of North America is expected to propel the market growth of North America, Middle East & Mediterranean Tahini. Sesame paste has various nutritional content such as zinc, calcium, molybdenum, iron, phosphorus, magnesium, selenium, vitamin B1, and dietary fiber. Moreover, the consumption of tahini also helps to prevent various diseases such as diabetes and colon cancer. Furthermore, the growing demand for organic tahini is also expected to augment the market growth over the forecast period. For instance, Tahini sauces are primarily used by consumers when preparing Middle Eastern cuisines. Zeinas launched Tahini in squeeze bottles in 2021.
- Opportunity: Expanding retail industry in the North America region and these sectors including supermarkets, hypermarkets, convenience stores, and unorganized retail is expected to offer potential growth opportunities. Various supermarket companies are investing heavily across developing countries to expand their presence. Moreover, a growing number of restaurants in the North America region are also expected to foster market growth. This is expected to provide lucrative growth opportunities to the market of North America, Middle East & Mediterranean Tahini.
Market Restraints
- Restraint: The high cost of the premium quality sweet sesame seed is expected to hamper the market growth of North America, Middle East & Mediterranean Tahini. For example, sesame seeds from Israel are sweet and expensive whereas sesame seeds from India are comparatively bitter and less expensive.
Key Takeaways:
North America, Middle East & Mediterranean Tahini Market was valued at US$ 1,648.7 Mn in 2022 and is forecast to reach a value of US$ 2,573.7 Mn by 2030 at a CAGR of 5.7% between 2023 and 2030. Growing inclination towards seed-based spreads and the increasing demand for Mediterranean food is driving the growth of the Mediterranean Tahini Market.
On the basis of product type, paste & spread segment dominated the North America, Middle East & Mediterranean Tahini Market in 2022, accounting for 59.2% share in terms of value, followed by dessert and other sweets and sauces and dips, respectively. Paste & spread consists of hummus and tahini spread. These are being widely used as ingredients in several products and dishes such as hummus, baba ghanoush, salads, sandwiches, and fish fillets, which is expected to drive demand for tahini paste & spreads during the assessment period.
On the basis of distribution channel, the conventional retail segment dominated the North America, Middle East & Mediterranean Tahini Market in 2022, accounting for a 35.2% share in terms of value, followed by Modern trade and exports, respectively. The modern trade segment is expected to experience growth owing to the rising preference of consumers towards online shopping.
On the basis of Product size, the 50-150 Grams segment dominated the North America, Middle East & Mediterranean Tahini markets in 2022, accounting for 57.0% share in terms of value, followed by above 150 Gram and below 50 Gram, respectively.
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Market Trends
Various companies are entering into long-term agreements with suppliers for the procurement of continuous raw materials. This trend is projected to propel the market growth of North America, the Middle East & Mediterranean Tahini. This approach is beneficial for both suppliers and manufacturers for a fixed price and production of the sesame seed. Increasing focus on adopting such strategies by manufacturers for continuous raw material procurement is expected to fuel market growth.
Manufacturers are opening new facilities for increasing the production capacity of the sesame seed and to cater to rising demand is a current trend in the market.
Competitive Section:
Company Names
- Dipasa
- Sunshine International Foods, Inc.
- Kevala International LLC
- Premier Organics
- Joyva Corp
- Halwani Bros. Co.,
- El Rashidi El Mizan,
- Haitoglou Bros S.A.
- Al Wadi Al Akhdar SAL,
- Prince Tahina
Few Recent Developments
In August 2020, Tahini Royal received an audit certificate from SALSA, a robust and effective food safety certification scheme appropriate for food producers and suppliers. It is granted to suppliers who can demonstrate to an auditor that they can produce and supply safe and legal food and are committed to continually meeting the requirements of the SALSA standard. This certification has demonstrated that the company complies with satisfactory standards for tahini manufacturing.
