NORTH AMERICA MIDDLE EAST AND MEDITERRANEAN TAHINI MARKET ANALYSIS

Tahini is a condiment prepared from toasted ground hulled sesame and is widely used across the Middle East, Eastern Mediterranean, and the South Caucasus cuisines. They are also in a variety of breakfast foods, dietary supplements, and salads.

Statistics:

The North America, Middle East & Mediterranean Tahini Market accounted for US$ 1,648.7 Mn in terms of value by the end of 2022.

Drivers:

• Driver 1: The increasing popularity of Mediterranean cuisine coupled with the growing adoption of Western culture is predominantly fuelling the growth of North America, the Middle East & Mediterranean Tahini market. Availability of variety in tahini flavors such as wild oregano and roasted garlic herb which can be used across a variety of dishes in North America and the Middle East & Mediterranean region is further expected to augment the market growth.
• Driver 2: Growing demand for Middle Eastern cuisine and rising consumption of traditional Arabic flavors and value-added tahini products across countries such as Canada, Mexico, the U.S., Brazil, Spain, China, and India, is fuelling the market growth. Moreover, products such as tahini pastes and hummus are gaining popularity in the North America region which is further projected to foster the growth of North America, Middle East & Mediterranean Tahini market.

Statistics:

Mediterranean region dominated the North America, Middle East & Mediterranean Tahini Market in 2022, accounting for 62.6% share in terms of value, followed by North America, and the Middle East, respectively.

Figure 1. North America, Middle East & Mediterranean Tahini Market Share (%), in Terms of Value, By Region, 2022

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Market Restraints

• Restraint 1: The volatile price of sesame seeds is expected to pose challenges for the market as it affects the overall price of the tahini product. This factor is projected to hamper the market growth of North America, Middle East & Mediterranean Tahini.
• Restraint 2: The risk of salmonella contamination in the tahini product is one of the major threats to the market of the tahini. This is projected to restrict the market growth of North America, Middle East & Mediterranean Tahini.

Market Opportunities

• Opportunity 1: The growing use of tahini products in confectioneries and bakeries is expected to bring new opportunities to the market of North America, Middle East & Mediterranean Tahini. Moreover, the advent of gluten-free, vegan, non-GMO, and Kosher, without any artificial preservatives is further projected to accelerate the market growth of North America, Middle East & Mediterranean Tahini over the forecast timeframe.
• Opportunity 2: Various manufacturers are adopting marketing strategies to promote their products and reach target customers. This is expected to serve major growth opportunities to the market of North America, Middle East & Mediterranean Tahini. The growing popularity of sauces & dips due to their wide application is expected to foster market growth. Moreover, the growing demand for paste and spreads which can be consumed easily and have potential health benefits is also anticipated to propel the market growth. 

Statistics:

On the basis of the Production Process, the industrial process segment dominated the North America, Middle East & Mediterranean Tahini Market in 2022, accounting for 76.8% share in terms of value, followed by Conventional Process.

Figure 2. North America, Middle East & Mediterranean Tahini Market Share (%), in Terms of Value, By Production Process, 2022

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Market Trends/Key Takeaways

• Trend 1: Shifting preferences of consumers towards on-the-go snacking food products is one of the major trends in the market. This trend is expected to augment the market growth. For instance, Soom Foods introduced the New Dark Chocolate Sea Salt Tahini in 2021, which is a creamy sesame tahini blended with premium cocoa powder.
• Trend 2: Changing eating habits coupled with the increasing disposable income of the consumers is expected to foster the market growth of North America, Middle East & Mediterranean Tahini. The presence of a large number of domestic as well as international players and the rising adoption of various business growth strategies by these players is further anticipated to augment the market growth over the forecast period.

Competitive Section:

Company Names 

• Dipasa
• Sunshine International Foods, Inc.
• Kevala International LLC
• Premier Organics
• Joyva Corp
• Halwani Bros. Co., 
• El Rashidi El Mizan,
• Haitoglou Bros S.A.
• Al Wadi Al Akhdar SAL,
• Prince Tahina

Recent Development

• Tahini sauces are primarily used by consumers when preparing Middle Eastern cuisines.
• recently launched its first savory spread, NuttZo 5-Seed Tahini Fusion, in 2021. The combination is a first-of-its-kind tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia seeds.
• In October 2021, Meridian Foods Limited launched the Deforesters Arms to highlight the threat of deforestation. The event was hosted by their orangutan ambassador, Pongo. They showcased their palm oil-free products and the benefits of using such products. This will help the company to connect with environment-conscious consumers and show their sustainability initiatives