DIETARY SUPPLEMENTS MARKET ANALYSIS

Dietary Supplements Market Size and Trends

The global dietary supplements market is estimated to be valued at USD 181.07 Bn in 2024 and is expected to reach USD 312.33 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

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The dietary supplements industry has seen steady growth over the past decade driven by increasing health consciousness among consumers. Rising prevalence of lifestyle diseases such as diabetes, obesity, and cardiovascular issues has also fuelled greater adoption of dietary supplements. Consumers have started taking dietary supplements as a preventive healthcare measure to offset deficiencies that lack of nutrients in regular diet can cause. Growing awareness regarding benefits of dietary ingredients like vitamins, minerals, plant extracts, and probiotics is further supporting the market expansion. Innovations with product offerings catering to specific health needs of consumers also provides opportunities for supplement companies to attain strong footprint in this continuously evolving market landscape.

Global Aging Population

As life expectancy increases across the world, the elderly population over 65 years of age is growing at a faster rate. According to United Nations estimates in 2020, there were about 703 million people aged 65 years or over in 2019 and their number is projected to double to nearly 1.5 billion in 2050. The dietary needs and nutrient requirements of an aging population are quite different from young adults. With advancing age, nutrition absorption, and utilization abilities decline in the human body. This makes elderly more prone to deficiency of important vitamins, minerals, proteins, and other nutrients. Dietary supplements can help overcome nutrient deficiencies and maintain optimal health and quality of life for aging population. Many older adults regularly consume supplements like calcium, vitamin D, omega-3 fatty acids, probiotics, collagen peptides, etc. to address specific age-related health conditions.

Market Concentration and Competitive Landscape

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In today's fast-paced world with changing lifestyles, people are becoming increasingly health conscious. High stress levels, long working hours, and irregular eating patterns have disrupted natural nutrition intake for many individuals. At the same time, consumers are better informed about links between diet and various diseases. More focus on preventive healthcare and proactive management of chronic conditions like diabetes, heart disease, and obesity is being seen. People want to supplement their diets with specialized formulations targeting specific organs, bodily functions or metabolic activities. Growing health consciousness and emphasis on wellness has been a key driver for various sectors including organic foods, fitness activities, and dietary supplements. Many view supplements as convenient and effective tools to fill gaps in daily nutrition, boost immunity, aid weight management, and improve overall wellbeing. Rising affinity towards healthy living is likely to boost the global market for supplements containing vitamins, minerals, herbs, botanicals, enzymes, amino acids, and other ingredients.

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Stringent regulations around the world regarding the approval and marketing of supplements has made the regulatory environment complex for brands to navigate. Further, the presence of counterfeit products circulating in the market pose safety issues. The increasing consumer awareness around health and wellness has also raised the quality and manufacturing standards for supplements. Meeting these evolving standards and gaining consumer trust for quality through clinical trials becomes a challenge.

Opportunities:  Rising health consciousness and increasing focus on preventive healthcare

The rising health consciousness and increasing focus on preventive healthcare is driving more consumers towards dietary supplements. Additionally, the growing elderly population world who rely more on supplements also works as a favorable demography. Further, innovations in delivery systems, ingredients and formulations allow brands to cater to diverse and emerging consumer needs within different regions and age groups.

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In terms of ingredient, vitamins contributes 30.4% share in 2024 of the market owning to its importance in building nutritional immunity. Vitamins play a vital role in supporting the immune system and reducing the risk of illness. They are essential for the production of antibodies, protein and enzymes that fight infections. Of all vitamins, Vitamin C and Vitamin D are most commonly supplemented due to their evidence-backed immunity-boosting properties. Vitamin C helps maintain healthy tissues while Vitamin D works with other vitamins and minerals to strengthen bones and immune function. The constant threat of new and mutating viruses has increased consumer awareness around preventing disease through diet. As a result, immune-supporting vitamin supplements have grown increasingly popular as part of a holistic approach to wellness. Formulations featuring antioxidant and anti-inflammatory vitamin blends allow customers to conveniently meet their nutritional immunity goals.

Insights, by Form: Portability and Compliance

In terms of form, tablets contributes 31.2% share in 2024 of the market owing to its portability and convenience. As modern lifestyles become increasingly fast-paced and on-the-go, tablets have emerged as the most user-friendly supplement delivery method. Their compact size makes tablets simple to pack and consume anywhere, from home to the office to the gym. This portability addresses common barriers to supplementation like remembering to bring supplements while traveling. Tablets are also the easiest form to incorporate into daily routines due to their discrete, one-time dosing. Swallowing a tablet is less messy and more socially acceptable than mixing powders or consuming liquids. This simplicity and compliance-focused design has boosted the popularity of chewable and swallow able tablets among time-strapped customers.

Insights, by Application: Targeted Wellness

In terms of application, weight loss contributes 32.6 % share in 2024 of the market owing to the growing global obesity epidemic and desire for targeted wellness solutions. As obesity rates spike worldwide, weight management has become a booming wellness category. Few diets provide all the necessary nutrients for weight loss and maintenance in the right doses and forms for individual needs. Supplementing addresses this gap and allows customers to customize their nutritional support. Metabolism-boosting ingredients like green tea extract, amino acids, and fiber aid fat burning without limiting food options too severely. Thermogenic supplements provide an extra metabolic edge to breaking down stored body fat. Customers also rely on appetite-control supplements for hunger management. The personalization and targeted results offered by weight loss supplements appeal to the self-optimization mindset prevalent in modern lifestyles. Their role in integrated weight control plans further drives their demand as obesity becomes a larger public health concern.

Regional Insights

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North America has established itself as the dominant region in the global dietary supplements market with 36.3% of the market share in 2024. The large market size and strong industry presence has enabled North American countries, especially the U.S., to continuously attract major global players to set up production and R&D facilities. Moreover, factors such as growing health consciousness, busy lifestyles, and aging population have fuelled the demand for supplements over decades. With high disposable incomes, consumers in the region are willing to spend on supplements for specialized needs such as sports nutrition and weight management.

However, the Asia Pacific region is emerging as the fastest growing market for dietary supplements globally. The improving economic conditions and rising middle class populations in countries like China, India, Japan, and South Korea have increased the scope for premium health products in the region. Local manufacturers are enhancing their product offerings to cater to the increasing demand from health-savvy consumers. Simultaneously, exports of supplements from the region have been steadily rising over the years as producers eye opportunities in international markets.

Market Report Scope

Dietary Supplements Industry News

• In 2023, Arla Foods Ingredients launched a solution that increases the protein level in oral nutritional supplements in juice-style drinks
• In 2023, Kyowa Hakko, in collaboration with a pharmaceutical manufacturer, Quifaest, introduced its postbiotic ingredient, IMMUSE, to the Mexican market
• In April 2023, Ayana Bio introduced its plant cell-derived health and wellness ingredients, lemon balm and Echinacea
• In 2022, Jollywell launched a new range of clean plant-based supplements

*Definition: The global dietary supplements market consists of products that are intended to supplement the diet. This includes vitamins, herbal supplements, meal supplements, sports nutrition, and other functional food and beverage products. The dietary supplements are available in various forms like tablets, capsules, softgels, and powders and are targeted at various groups including infants, children, adults, pregnant women, elderly, and athletes. They are marketed as products to enhance general well-being and provide health benefits.

Market Segmentation

• Ingredient Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • Vitamins
  • Botanicals
  • Minerals
  • Protein & Amino Acids
  • Fibers & Specialty Carbohydrates
  • Omega Fatty Acids
  • Others
•  Form Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • Tablets
  • Powders
  • Liquids
  • Others
•  Application Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • Weight Loss
  • Sports Nutrition
  • General Wellbeing
  • Immune and Digestive Health
  • Bone and Joint Health
  • Heart Health
  • Others (Beauty Supplements, Anti-Allergies, and Eye Health, etc.)
•  End-user Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • Men
  • Women
  • Senior Citizens
  • Others (Kids and Toddlers)
• Distribution Channel Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • Online
  • Offline
    • Hypermarkets/Supermarkets
    • Pharmacies/Drugstores
    • Specialty Stores
    • Practitioners
    • Others
• Regional Insights (Revenue, USD Bn & KT, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Archer Daniels Midland Company
  • Abbott Laboratories
  • Amway Corporation
  • Bayer AG
  • Glanbia plc
  • Herbalife Nutrition Ltd.
  • GlaxoSmithKline plc
  • Nestlé S.A.
  • Pfizer Inc.
  • DSM Nutritional Products AG
  • Nature's Bounty Co.
  • Otsuka Holdings Co., Ltd.
  • Pharmavite LLC
  • GNC Holdings Inc.
  • Suntory Holdings Limited
  • The Himalaya Drug Company
  • The Nature's Way Co.
  • XanGo, LLC
  • USANA Health Sciences, Inc.
  • NOW Foods