Mesotherapy Market Is Estimated to Witness High Growth Owing to Increasing Cosmetic Concerns and Rising Disposable Incomes
The mesotherapy market is estimated to be valued at USD 540.1 Mn in 2024, exhibiting a CAGR of 14.1% over the forecast period (2024-2031). Furthermore, rising awareness about aesthetic appearance and glow among individuals is driving the market.
Market Dynamics:
The growth of the global mesotherapy market is driven by the increasing demand for non-invasive cosmetic procedures and the rising prevalence of skin disorders. Mesotherapy helps reduce signs of aging such as wrinkles, scars, cellulite, and stretch marks. It also helps tighten and rejuvenate the skin. Furthermore, the growing popularity of natural skin care therapies is boosting the demand for mesotherapy globally. Some of the key drivers contributing to the growth of the mesotherapy market include the rising geriatric population seeking anti-aging treatments and the increasing influence of social media promoting beauty standards. Additionally, the availability of various types of mesotherapy products such as creams, gels, and serums for diverse cosmetic applications acts as an opportunity for market players.
Major Driver: Rising Awareness Regarding Non-invasive and Minimally Invasive Aesthetic Procedures
One of the key drivers for the mesotherapy market is the rising awareness among consumers regarding non-invasive and minimally invasive aesthetic procedures. Mesotherapy is considered a safe and effective alternative to surgical procedures such as liposuction and facelift for reducing fat and eliminating cellulite. It helps deliver natural-looking results with minimal pain, scarring and downtime. With growing focus on appearance and physical enhancement, people are increasingly opting for mesotherapy to improve their looks in a minimally invasive manner. Various social media platforms and celebrity endorsements have helped raise awareness about such procedures. This has boosted the demand for mesotherapy and have driven the market growth.
Increasing Obesity Levels is Fueling the Demand for Body Contouring Procedures
Rising obesity rates across global populations represent another important driver for the mesotherapy market. According to the World Health Organization (WHO), worldwide obesity has nearly tripled between 1975 and 2016. Obesity elevates the risk of various chronic diseases and also affects self-esteem. As a result, obese individuals are seeking effective body contouring procedures like mesotherapy to reduce fat deposits in problem areas and achieve proportionate body shape. The non-invasive nature of mesotherapy makes it appealing to obese patients. Its ability to eliminate cellulite and localized fat deposits without major downtime or risks is increasing its demand for body sculpting among obese individuals. This growing demand is positively impacting the overall mesotherapy industry.
Market Restraint: Lack of Standardization and Operator Error
One challenge faced by the mesotherapy market is lack of standardization regarding techniques and protocols. Since mesotherapy encompasses a variety of injection-based procedures, there is no uniformity in terms of the number of injections required, depth and area of injections, choice of mesotherapy substance, etc. This ambiguity or lack of well-defined guidelines can give unsatisfactory results due to operator error. Inconsistent outcomes pose a restraint to the market growth as patients may become reluctant to try mesotherapy again. Sub-optimal effects can also undermine the credibility of procedures, diminishing brand value. Wider acceptance can be achieved only through universal protocols and accreditation of training programs for operators. Absence of standardization currently acts as an impediment.
High Cost of Treatment
Cost of mesotherapy represents another market barrier, especially in price-sensitive developing nations. A full-body mesotherapy package usually ranges between $300 and $1,000 depending on the area of treatment. Multiple sittings may further increase the expenditure. Most insurance plans do not cover costs of such cosmetic procedures. Higher costs restrict mesotherapy to affluent patients only. Many individuals from middle- and lower-income groups may not be able to frequently opt for mesotherapy due to budget constraints. This potentially lucrative segment remains untapped owing to above-average pricing of mesotherapy. The affordability challenge posts a negative impact on market expansion. Cost reduction through standardized training modules can aid wider acceptance.
Rising Medical Tourism
Growing medical tourism creates new opportunities in the mesotherapy market. Many Asian countries like Thailand, South Korea, and India have emerged as major hubs for medical tourism due to the availability of high-quality yet relatively low-cost treatments. Mesotherapy is becoming popular among medical tourists from Western nations seeking body contouring and rejuvenation in a cost-effective manner. Safety standards and technological competence in these countries is on par with developed markets. Aesthetic clinics are coming up that cater to international clientele via mesotherapy and other non-surgical methods. Result is booming business from medical tourists seeking mesotherapy overseas. This phenomenon will steadily lift the market potential in developing Asian countries.
Advancements in Formulation Technologies
Continuous innovations in formulation/delivery of mesotherapy substances also present lucrative prospects. Novel drug delivery systems are enhancing the efficiency and tolerability of mesotherapy. Technologies such as microneedling, platelet-rich plasma (PRP) injection, and hyaluronic acid fillers are being combined with traditional mesotherapy for improved outcomes. Industry players are engaged in R&D of advanced biomaterials, herbal extracts, and biocompatible agents to enhance safety profile and therapeutic efficacy. With ongoing formulation advancements, mesotherapy is becoming more comfortable and producing better aesthetic results. This ongoing transformation can strengthen the market demand fueled by active lifestyles and growing cosmetic consciousness worldwide.
Link: https://www.coherentmarketinsights.com/market-insight/mesotherapy-market-4644
Key Development
- In July 2023, Kalbe Farma Tbk (Kalbe), an Indonesia-based pharmaceutical, healthcare company, launched mesotherapy products in Indonesia, tapping into the booming aesthetic treatment market. These non-surgical solutions, developed in collaboration with a Paris-based company, Dermaqual, cater to the growing demand for safe and effective beauty treatments among younger demographics and medical tourists.
- In October 2023, at the Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Chengdu, China from Wingderm medical equipments company’s, latest research on Mesoskin for mesotherapy treatment garnered significant attention. Professor Hang Wang, a leading figure in plastic surgery and cosmetic dermatology, presented findings on Mesoskin's utilization of EPM technology in a clinical trial, highlighting its potential for facial rejuvenation.
- In January 2022, Galderma Laboratories, L.P., a pharmaceutical company specializing in dermatological, finalized its acquisition of ALASTIN Skincare, Inc. ALASTIN Skincare Inc. specializes in developing innovative skincare solutions backed by clinical testing, catering to practitioners in the aesthetics field. The acquisition, initially announced on November 29, 2021, strengthened Galderma's position in the market.
- In December 2021, Koru Pharmaceuticals, a beauty and cosmetology industry, unveiled its latest cosmetic line, Mesohemp, featuring green hemp sourced from native Korean varieties. The Mesohemp range harnesses the benefits of Cannabis Sativa Seed Oil to meet the demand for anti-aging, anti-inflammatory, and stress-related skin solutions.
Key Players: Revitacare, Institute BCN Esthetics S.L., Fusion Meso, Revolution Aesthetic, Toskani Cosmetics, FILLMED Laboratories, Dermaqual, Aquavit Pharmaceuticals, Inc., Mesoskinline ApS, Mesotech S.r.l., Simildiet Laboratorios, DermoEquipos, Koru Pharmaceuticals Co., Ltd., Laboratoire Bara, Eclat Skin London, Urbium Etico Labs, MD Skin Solutions, and Metadermologic (Mesoestetic Pharma Group).
