The mesotherapy market is estimated to be valued at USD 540.1 Mn in 2024 and is expected to reach USD 1,361.1 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 14.1% from 2024 to 2031.
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Mesotherapy procedures are gaining popularity owing to their minimally invasive nature and temporary effects. The rising number of cosmetic surgeries along with the demand for non-surgical aesthetic treatments are driving the demand for mesotherapy. Moreover, increasing disposable income and growing adoption of non-invasive aesthetics among younger generation are fueling the mesotherapy market growth. However, higher cost of the treatment and availability of alternative treatments, such as skin fillers, are some of the factors that can hamper the market growth during the forecast period.
The increase in cosmetic dermatologic procedures
The rising popularity of cosmetic procedures among people has significantly boosted the mesotherapy market in recent years. Mesotherapy involves injecting pharmaceutical and homeopathic ingredients through shallow multi-injections into the mesodermal layer of the skin. It is becoming a popular non-surgical technique used for reducing wrinkles, cellulite, scars, loss of firmness, and to delay the signs of aging. As people are becoming more conscious about their appearance, they are readily opting for procedures that can help them slow down or reverse the effects of aging. Mesotherapy fulfils this need well as it boasts of less downtime and side effects compared to more invasive surgeries. The non-surgical nature of mesotherapy along with instant visible tightening and lifting results have captivated many. Especially post COVID-19 as people want to look their best, mesotherapy’s appeal has amplified. This has encouraged several new players to offer diverse mesotherapy solutions to cater to the evolving needs. For instance, in June 2022, the American Society for Dermatologic Surgery (ASDS) Consumer Survey on cosmetic dermatologic procedures, it was revealed that consumers heavily rely on dermatologists for guidance on cosmetic procedures and skincare choices. Dermatologists emerged as the top influencers among 16 factors affecting consumers' decisions to undergo cosmetic procedures. Factors such as board certification and licensure level were key considerations when selecting a practitioner. More than 66% of patients who consulted dermatologists were ASDS members.
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Finding Affordable Alternatives to Cosmetic Procedures
Along with rising costs, many individuals also want to avoid invasive surgical procedures when possible. There is a strong preference for minimally-invasive or non-invasive options that can deliver cosmetic benefits with less downtime and fewer potential side effects compared to treatments like facelifts or liposuction. Mesotherapy fits well with this trend as it involves superficial injections under the skin rather than deep tissue manipulation. The minimal discomfort and rapid recovery of mesotherapy sessions appeals to a busy, health-conscious demographic. As awareness of these benefits increases, more people will opt for mesotherapy as their preferred choice for tackling signs of aging, cellulite or other aesthetic issues in a low-risk manner. Social media popularity of "lunchtime procedures" is also helping drive interest, normalizing mesotherapy as an easy enhancement that fits into most daily schedules.
Key Takeaways of Analyst:
The global mesotherapy market is expected to grow steadily driven by the increasing demand for non-invasive and minimally invasive aesthetic procedures. The rising beauty consciousness among individuals along with the growing disposable incomes is boosting the demand for mesotherapy treatments. Mesotherapy provides an affordable alternative to other expensive cosmetic treatments and allows minimal downtime, thereby finding favor with busy professionals and working individuals.
North America currently dominates the mesotherapy market owing to advanced cosmetic technologies, rising aesthetic awareness, and easy availability of mesotherapy services in the region. However, Asia Pacific is likely to emerge as the fastest growing regional market in the coming years. This can be attributed to factors like growing medical tourism industry, rising spending on personal care in countries like China and India, and increasing aesthetic consciousness among the middle-class population.
On the flip side, lack of standard protocols and dearth of skilled professionals poses a major challenge to the widespread adoption of mesotherapy. Additionally, complications associated with improper mesotherapy procedures can negatively impact the market potential. However, ongoing research and new product launches are helping address some of the issues and aiding market expansion.
Market Challenges: High cost of treatment
The high cost of mesotherapy treatment is significantly restraining the growth of the mesotherapy market. Mesotherapy involves multiple injection sessions that can become quite expensive for patients. A single session of mesotherapy usually ranges from $150 to $500 depending on the area being treated and the number of injections administered. However, most skin conditions requiring mesotherapy demand three to five sessions or more to see meaningful results. This makes the overall cost of the full treatment cycle prohibitive for many patients. Most medical insurance plans do not cover cosmetic procedures like mesotherapy as it is considered an elective treatment. This leaves patients bearing the entire cost of the treatment out of their own pockets. This financially burdensome nature of mesotherapy limits its demand and widespread adoption. Many patients find it difficult to commit to multiple sessions due budget constraints. They are compelled to opt for simpler, cheaper alternative treatments even if mesotherapy could potentially offer better results.
Market Opportunities: New product launches
The mesotherapy market is poised for significant growth through new product innovation and launches. As the popularity of minimally invasive aesthetic procedures grows worldwide, consumers are increasingly seeking natural-looking results with minimal downtime. Mesotherapy addresses this demand through microinjections of pharmaceutical and cosmetic ingredients that boost collagen production under the skin, soften lines and wrinkles, and reduce fat cells. Leading mesotherapy manufacturers have tremendous opportunity to invest in new formulations tailored for specific issues like acne scarring, hair loss, or skin laxity. Developing products with cutting-edge active ingredients can help aesthetic physicians achieve superior outcomes for their patients. This drives repeats visits and word-of-mouth referrals, boosting the market growth.
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By Product Type: Rising Aesthetic Consciousness Fuels the Demand for Anti-aging Solutions
In terms of product type, mesotherapy solution is expected to contribute the highest share of the market, accounting for 37.0% of the market share in 2024. This is owing to the growing focus on appearance and youthful looks. Mesotherapy solution caters directly to anti-aging needs by targeting signs of skin aging like wrinkles, fine lines, loose skin, and dark circles. With rising prosperity and exposure to global beauty standards through social media, people are increasingly willing to invest in aesthetic procedures and products. Moreover, as lifestyles become more fast-paced and stressful, visible signs of aging often start appearing at a younger age. This has boosted the demand for effective yet minimally invasive anti-aging treatments like mesotherapy that help restore a youthful glow. The non-surgical nature and shorter recovery time of mesotherapy solutions make them highly preferable over other options. Their ability to nourish skin from within also helps maintain long-term, natural-looking results. This has solidified their position as the leading product type in the mesotherapy market.
By Application: Anti-aging Emerges as the Top Application Area
In terms of application, anti-ageing is expected to contribute the highest share of the market, accounting for 35.10% of the market share in 2024. This is due to the universal desire to look and feel younger. The signs of aging such as wrinkles, dark spots and sagging skin can make people feel self-conscious and older than their actual age. Mesotherapy effectively tackles all visible signs of skin aging with customized solutions. It helps stimulate collagen and elastin production for firming skin while simultaneously improving texture, tone and hydration levels. The non-invasive nature and capability to produce long-lasting results with minimal downtime have made mesotherapy a popular choice for anti-aging. Additionally, the stigma around aesthetic procedures is fading as people realize their benefits. This has significantly boosted the acceptance of mesotherapy as a credible anti-aging solution.
By End User: Booming Cosmetic Industry Centers Generate Maximum Demand
In terms of end user, dermatology & cosmetic clinic is expected to contribute the highest share of the market, accounting for 20.12% of the market share in 2024. This is owing to favorable infrastructure and expertise. As aesthetic cosmetic centers and dermatology clinics offering specialized mesotherapy services mushroom across urban regions, it has boosted convenient access for people. These centers are often well-equipped with state-of-the-art facilities and employ experienced professionals well-versed with customized mesotherapy techniques. This addresses concerns around safety and efficacy. Their ability to offer tailored mesotherapy packages and combination treatments addressing individual concerns has made them a trusted source. Additionally, relentless marketing and online presence help generate greater awareness about mesotherapy being performed at such centers. This has cemented their position as the prime end users, driving the mesotherapy market growth.
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North America has emerged as the dominant region in the global mesotherapy market. The region accounts for over 40.2% share of the total market revenue owing to a strong presence of leading players and established cosmetic industry in the U.S. and Canada. Major players like Mesoskinline, Swiss Skin Laser and Mesotech have their headquarters located in North America catering to the rising demand. Wide acceptance of non-invasive aesthetic treatments along with higher disposable income of consumers have further aided the market growth. The prices of mesotherapy treatments and products in North America are on the higher side compared to global average due to advanced technologies and expertise involved.
Asia Pacific excl. Japan is the fastest growing regional market poised to expand at a double digit CAGR during the forecast period. This can be attributed to rising medical tourism along with increasing influence of western beauty standards in countries like China, India, and South Korea. Rapid urbanization, growing middle class population, and improving access to quality healthcare further support the market growth. The region is witnessing heavy investments by major companies to tap into its huge untapped market potential. At the same time, pricing of mesotherapy in Asia Pacific remains the lowest globally due to low input and labor costs which is fueling its exports to other regions. Countries like Thailand and India have especially emerged as key exporters catering to their large pharmaceutical industries.
Mesotherapy Market Report Coverage
Report Coverage | Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 540.1 Mn |
Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
Forecast Period 2024 to 2031 CAGR: | 14.1% | 2031 Value Projection: | US$ 1,361.1 Mn |
Geographies covered: |
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Companies covered: |
Revitacare, Institute BCN Esthetics S.L., Fusion Meso, Revolution Aesthetic, Toskani Cosmetics, FILLMED Laboratories, Dermaqual, Aquavit Pharmaceuticals, Inc., Mesoskinline ApS, Mesotech S.r.l., Simildiet Laboratorios, DermoEquipos, Koru Pharmaceuticals Co., Ltd., Laboratoire Bara, Eclat Skin London, Urbium Etico Labs, MD Skin Solutions, and Metadermologic (Mesoestetic Pharma Group) |
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Restraints & Challenges: |
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*Definition: The mesotherapy market involves the use of microinjections of pharmaceutical and homeopathic ingredients or mixtures of vitamins, minerals, plant extracts, amino acids, and other natural ingredients or medication into subcutaneous fat layers to facilitate skin rejuvenation. Products in this market contain alternative or natural compounds that are administered via multiple microinjections into the mesodermal layer between the epidermis and dermis of the skin on the face, neck, or body for therapeutic and cosmetic benefits.
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About Author
Vipul Patil is a dynamic management consultant with 6 years of dedicated experience in the pharmaceutical industry. Known for his analytical acumen and strategic insight, Vipul has successfully partnered with pharmaceutical companies to enhance operational efficiency, cross broader expansion, and navigate the complexities of distribution in markets with high revenue potential.
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