Global High Pressure Processing Equipment Market to Flourish Due to Growing Demand for Fresh & Convenience Food Products
Global high pressure processing equipment market is estimated to be valued at US$ 481.5 Mn in 2024, exhibiting a CAGR of 12.9% over the forecast period (2024-2031). The market is witnessing high growth owing to increasing demand for fresh and convenience food products due to changing lifestyle and consumption patterns. Furthermore, the wide range of applications of high-pressure processing in food preservation such as meat, seafood, juice, and other products is fueling the market growth.
Market Dynamics:
Growing demand for fresh and minimally processed foods: The increasing health consciousness among consumers has been driving the demand for fresh and minimally processed foods globally. High pressure processing helps extend the shelf life of foods while retaining their freshness, taste, texture and nutrient content.
Rising awareness about food safety: High pressure processing is an effective non-thermal pasteurization technology that eliminates pathogens and ensures food safety without compromising the quality and nutrients of foods. The increasing awareness among consumers about food-borne illnesses is propelling the adoption of high-pressure processing technology by food manufacturers.
Market Drivers for the Global High Pressure Processing Equipment Market
Growing Demand for Natural and Clean Label Food Products is Driving Growth in the HPP Equipment Market
Consumers are increasingly demanding foods with simple, natural ingredients and no artificial preservatives. High pressure processing helps meet this demand by preserving foods without using heat or chemicals. It ensures foods retain their fresh, natural qualities while extending shelf life. The growing popularity of natural and clean label products is driving more food companies to adopt HPP, fueling growth in the market for HPP equipment.
Increased Focus on Food Safety is Boosting Adoption of HPP Technology
Foodborne illnesses remain a major public health issue. Regulators are enforcing stricter sanitation standards to reduce contamination risks. HPP is very effective at inactivating pathogens like Listeria and Salmonella that often cause food recalls. It provides a non-thermal pasteurization alternative that maintains visual and textual qualities. The focus on enhanced food safety is compelling more processors to implement HPP, propelling the HPP equipment market forward.
Market Restraints for the Global High Pressure Processing Equipment Market
High Capital Cost of HPP Equipment Hinders Widespread Adoption
While HPP delivers numerous advantages, the capital costs associated with purchasing HPP equipment can be prohibitive for some smaller food companies and producers. Equipment prices usually range between US$ 500,000 to over US$ 1 million depending on throughput needs. Additional operating costs also include specialized personnel training. The high upfront investment required poses a major restraint to broader market growth.
Lack of consumer awareness about HPP technology limits its applications
Though growing, consumer understanding of HPP technology remains relatively low compared to more familiar preservation methods like pasteurization. This lack of awareness represents a challenge as it potentially restricts viable product categories that can utilize HPP. Greater education is still needed to highlight HPP’s qualities in order to inspire new product and market opportunities to fully maximize the capacity of existing equipment installations.
Market Opportunities for the Global High Pressure Processing Equipment Market
Expanding Applications in Combination Pasteurization
Combining HPP with even mild heat helps further reduce microbial counts. This creates expanded application potential, such as for heat-sensitive liquids. Equipment manufacturers see opportunities in combination systems to handle a diverse range of product formats. Growing combination pasteurization adoption will create demand for specially designed hybrid HPP platforms.
Emerging Markets Outside Traditional Regions Present Growth Prospects
While North America and Europe currently dominate HPP usage, developing regions like Asia and Latin America offer immense opportunities. Rising incomes, growing health awareness, and a surge in foreign food imports in these markets encourage further technology transfers. Global equipment providers are well-poised to capitalize on the prospects of expanding into new international geographies.
In conclusion, the natural product trend, focus on food safety, emerging combination pasteurization applications, and potential of new markets all serve as key drivers and opportunities supporting continued development of the global high pressure processing equipment industry. While high costs and lack of awareness present challenges, innovative solutions and greater education can help address restraints to further unlock HPP's many benefits.
Link - https://www.coherentmarketinsights.com/market-insight/high-pressure-processing-equipment-market-4684
Key Developments:
- In January 2024, TAVIL, a Spanish company that has specialized in packaging technology since 1925, merged with another packaging technology firm to enhance its market position. This strategic merger is intended to strengthen TAVIL's capabilities in designing and producing automated packing and handling solutions, enabling the company to better cater to its diverse clientele across various sectors, including food, cosmetics, and pharmaceuticals. By pooling resources and expertise, TAVIL is set to broaden its product offerings and boost operational efficiencies, reaffirming its dedication to innovation and quality in the packaging industry.
- In August 2023, Pressure BioSciences, Inc., a frontrunner in the development of innovative pressure-based solutions for the life sciences sector, launched an upgraded high-pressure processing (HPP) system specifically targeted at pharmaceutical applications. This advanced HPP system aims to enhance the efficiency and safety of biopharmaceutical manufacturing processes by facilitating the inactivation of biological agents and the stabilization of sensitive compounds. By harnessing cutting-edge pressure technology, Pressure BioSciences seeks to address the rising demands of the pharmaceutical industry for high-quality and reliable production methods.
- In March 2023, Krones, a prominent manufacturer of filling and packaging solutions, expanded its manufacturing facility to increase the production of high-pressure processing equipment. This strategic expansion is designed to bolster Krones' capabilities in fulfilling the growing demand for advanced processing technologies across various industries, including food and beverages, pharmaceuticals, and cosmetics. By enhancing its production capacity, Krones is well-positioned to strengthen its market presence and provide customers with innovative and efficient solutions tailored to their specific needs.
- In September 2022, Bosch, a global leader in technology and engineering, collaborated with a leading beverage company to implement high-pressure processing solutions. This partnership aims to improve the beverage production process by utilizing advanced high-pressure technology to enhance product quality and extend shelf life. By incorporating Bosch's innovative processing solutions, this collaboration aspires to meet the increasing market demand for safe and high-quality beverages while reinforcing Bosch's commitment to efficiency and sustainability within the food and beverage sector.
- In June 2021, JBT Corporation, a global technology solutions provider specializing in food processing and packaging, acquired Avure Technologies for $57 million to enhance its high-pressure processing capabilities. This acquisition enables JBT to broaden its portfolio of high-pressure processing (HPP) equipment, which is vital for improving food safety and extending shelf life. By integrating Avure's innovative HPP technology into its offerings, JBT aims to provide comprehensive solutions for food and beverage producers while further solidifying its market position in response to the growing demand for safe and high-quality food products.
Key Player:
Hiperbaric, Avure Technologies, Bosch Packaging Technology, Krones AG, TAVIL, Chicoma, Pressure Biosciences, Inc., PPM Technologies, Stansted Fluid Power, Multivac Sepp Haggenmüller SE & Co. KG, Ecolab Inc., KHS GmbH, HPP Equipment, Kettles & More, and FBR-ELPO
