Global Bulk SMS Marketing Services market was valued at US$ 4.5 Billion in 2022, and is projected to reach US$ 9.66 Billion by 2030, exhibiting a CAGR of 10.0% over the forecast period (2023-2030). According to Global Bulk SMS Marketing Services Market Report, By Component: Software, Services, By Deployment type: On Premise, SaaS, By Enterprise Size: SMEs, Large Enterprises, By Terminal Type: Mobile based, Desktop Based, By Type of SMS: Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS, By End User: Advertising and Event management, BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, Others, and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East& Africa).
Rising adoption of bulk messaging across various industries such as BFSI, Retail and Hotel etc is one of the primary growth factors for the global Bulk SMS Marketing Servicess market. Bulk messaging allows for consumer interaction, timely alert delivery, and active user and mechanism authentication. By utilising reliable mobile communications networks all over the world, the bulk messaging solution enables businesses to manage bulk messaging services instantaneously. Without having agreements with all of the destination carriers, it provides a centralised solution for working messaging services globally. Bulk messaging improves customer relationships, guarantees better connectivity, and increases sales. Bulk messaging improves customer relationships, guarantees better connectivity, and increases sales. The market expansion is predicted to be boosted by the strong emphasis on customer acquisition and engagement. Regulations governing bulk message communications practises differ by area or nation. For instance, subject to specific requirements, service providers must comply with the TRAI guidelines.
Global Bulk SMS Marketing Services Market- Drivers
Low operational costs incentivizing customers to adopt bulk SMS to reach out to their consumers
Very low operational costs rank among the most significant points to be made in this context. Bulk SMS message delivery is significantly more inexpensive than, say, voice calls. Not to mention that email open rates, which typically range between 20% and 40% depending on industry, are much lower than those for social media. The key to the success of mass messaging is the ability of automated high-volume text messaging to instantly transmit one message to many recipients, regardless of where they are located.
This method of communication is far more economical and cost-effective, offering a better rate of return. Additionally, it is far more practical, as compared to cold calling, and other traditional methods
Global Bulk SMS Marketing Services Market- Restraints
Lack of trained personnel limits the adoption of sophisticated technology.
Operating a SMS Marketing software requires skills, and a lack of trained and experienced professionals could restrain market expansion. This would reduce consumer demand and decrease sales. The usage of software will be restricted by a lack of professionals, which will reduce demand because training is required to operate any technology successfully. One must be aware of and comprehend a few important elements in order to fully utilise a piece of software. If you don't have these talents, you won't be able to utilise your software and equipment to their greatest potential. Additionally, SMS marketing will be used less frequently.
Global Bulk SMS Marketing Services Market- Key Developments
In March 2021, Moneylife a personal finance magazine, pulished a news article regarding SEBI, in which SEBI had directed all companies to follow the new TRAI regulations as SEBI had noticed a few unsolicited messages regarding stock tips.
In August 2021, BSNL, a government owned telecom service provider, announced its new offer to promote bulk push SMS service.
Global Bulk SMS Marketing Services Market- Impact of COVID-19
The COVID-19 epidemic has had a significant impact on customer preferences and supply chain services. Service sectors like BFSI, media & entertainment, hotels, and media & entertainment have all been severely impacted by the pandemic. The construction of effective telecom services and solutions for greater customer involvement came about as a result of the steady transition from traditional business practises to online platforms. As a result, the telecom industry was crucial in supporting digital infrastructure. During the epidemic, bulk SMS services were essential for government communication applications.
The pandemic was helped by the prerequisite services offered by governments, like as real-time COVID-19 updates, notifications, and vaccination reminders. Several new businesses and established companies used bulk SMS to stay in touch with their clients and boost sales throughout the pandemic.
The industry companies were motivated to invest in messaging services specific to the pandemic crisis by the overall developing prospects. For instance, WhatsApp announced the debut of the Health Alert from the World Health Organisation (WHO). Daily updates, reminders, official information on travel guidance, infection prevention tips, and debunking COVID-19 falsehoods will all be available through the WHO Health Alert. While businesses like retail marketing suffered losses due to the closure of stores, the rise in transactions, alerts, and notifications resulted in a corresponding rise in message traffic. However, as the IT and healthcare sectors developed, so did mobile operations, which increased Bulk messaging's acceptance.
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Key Trends and Analysis of the Global Bulk SMS Marketing Services market:
- SMS Type segment held a dominant position in 2022 and is projected to retain its dominance throughout the forecast period. Rising adoption of the Bulk SMS services among various verticals and the benefits arising from the use of the same leads to rising demand for Bulk SMS Marketing Services.
- North America held a dominant position in the global Bulk SMS Marketing Services market in 2022 and is expected to maintain its dominance during the forecast period, owing to the higher acceptance of Bulk SMS services among customers.
- Asia Pacific Bulk SMS Marketing Services market is projected to exhibit the highest CAGR during 2022–2030. This is due to the wide consumer base of markets like India, China and japan, and the increasing use of mobile phones in these regions.
- Europe, Middle East, and Africa are also expected to show significant growth during the forecast period, owing to increasing use of mobile devices.
- Some of the major players in the global Bulk SMS Marketing Services market are agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others..
