BULK SMS MARKETING SERVICES MARKET ANALYSIS

Global Bulk SMS Marketing Services Market size was valued at US$ 4.5 Bn in 2022, exhibiting a compound annual growth rate (CAGR) of 10.0% from 2023 to 2030.

Bulk SMS Services involves sending several SMS messages to clients who are interested in a company's goods or services. Many businesses today use bulk SMS services to send information about their brands or enterprises to the mobile phones of target markets who have previously showed interest in the company's goods or services. This bulk SMS marketing service offers interactive messaging, single messages, SMS messages, and more. As bulk SMS is the newest practical method of business promotion, bulk SMS services are convenient methods of contact for organizations with clients utilizing mobile devices or computer-connected devices. Every consumer receives a unique message when using bulk SMS marketing, which raises customer interest in the business providing the product or service.

Global Bulk SMS Marketing Services Market- Regional Analysis

North America held a dominant position in the global Bulk SMS Marketing Services market in 2022, followed by the Asia Pacific and Europe region.

Figure 1. Global Bulk SMS Marketing Services Market Share (%), By Region, 2022   

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North America is anticipated to be the largest and fastest-growing region in the market for these services during the forecast period, due to the increased acceptance of bulk SMS marketing services by SMEs and major organizations in the region,

Over the projected period, the Asia-Pacific area is expected to experience strong growth. The rise in the use of smartphones in customers' daily lives, the expansion of online services, and the number of internet subscribers in the area are all credited with the growth. With their large and dispersed consumer bases, India and China are driving the market's demand and opening up new potential for bulk SMS services.

The market's expansion is mostly attributable to the growing use of bulk SMS services in a variety of contexts, including customer relationship management and advertising campaigns, among others. Additionally, the untapped potential of the region is creating fresh investment opportunities for telecom carriers and advertising there. Due to the large client base and number of internet subscribers in the Asia Pacific region, international corporations also concentrate on business expansion there.

Global Bulk SMS Marketing Services Market- Segmentation

The market is segmented into, By Component, by Deployment type, by Enterprise size, by terminal type, by type of SMS, by end user, and by region.

In the Component segment, there are Software and Services. The software includes software used to deploy Bulk SMS systems. The Services include the extension of the Bulk SMS Services

The deployment type is further segmented into On Premise and Software as a Service.

By Enterprise Size the market is segmented into Small and Medium Sized Enterprises and Large enterprises. This is because the needs of the enterprise change upon its size.

In the Terminal type Segment, there are Mobile based and Desktop based

And by End user, the market is further segmented into various end user industries such as Advertising and Event management, BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, Others

Figure 2. Global Bulk SMS Marketing Services Market Value (US$ Bn) Analysis and Forecast, By Type of SMS, 2022

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Global Bulk SMS Marketing Services market was valued at US$ 4.5 Billion in 2022 and is expected to reach US$ 9.66 Billion by 2030, exhibiting a CAGR of 10.0% between 2023 and 2030.

Global Bulk SMS Marketing Services Market- Key Competitors

Major players operating in the global Bulk SMS Marketing Services market include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others.

Global Bulk SMS Marketing Services Market- Recent Developments

1. On 1^st April 2021, Economic times published a news article which stated there would be no further relaxation in the adoption of the new bulk SMS norms which were introduced by The Telecom Regulatory Authority of India.
2. In 2020, Economic Times, published a news article which stated that commercial SMS traffic volume had increased despite of the price hike.
3. In December 2021, Hindustan Times published a news article about KYI Soft Solutions, about how they had integrated Bulk SMS Services and AI, to provide their customers with better solutions.
4. In Jan 2021, Mitto, a leading provider of global omnichannel communications solutions, has established a collaboration for Application to Person SMSs with All four of Tajikistan's mobile network providers. In order to increase client interaction, the company is providing dependable A2P communications through the alliance to businesses in the logistics, retail, entertainment, and social media players sectors.

Global Bulk SMS Marketing Services Market- Driver

Customizing material facilitates promotions and aids in achieving day-to-day objectives.

With a high open rate, of text messages, and additional benefits for marketers including accessibility, independence from the internet, and quick results from the two-way conversation, text messages are a popular choice. Additionally, text messaging makes it possible to customize advertising offerings for particular target markets. Marketers can mention a customer's name right away or provide discounts on items that a consumer usually purchases. When marketing content is personalized, there is a higher chance of turning a prospective consumer into a paying one. For instance, according to an article published in March 2023 from Luisa Zhou’s blog, SMS open rates average around 82%, while mails only 21%, making SMSs the popular choice among customers.

Increase in demand for Bulk SMS services due to growing e-commerce use among consumers

The rise of the e-commerce industry, the affordability of smartphones, the expanding popularity of mobile banking, mobile payments, and mobile internet are all anticipated to have a positive impact on the market. The segment's high-value share can be attributed to the expanding number of e-commerce merchants who use text messaging to update customers on new offers, forthcoming events, order information, and status as well as present new products. Furthermore, by giving customers SMS offers based on their current position, it is projected that increased use of location-based services in the retail industry will enhance their shopping experiences.

Global Bulk SMS Marketing Services Market- Restraint

The expansion of the market is constrained by limitation of the number of words per message

The key problem preventing industry expansion is a lack of messaging space for sending messages. The SMS needs to be brief, understandable, and exact because there are only 160 characters allowed. Longer messages are broken up into smaller ones when they surpass the character limit. Because it frustrates customers rather than appealing to them, this has an impact on the market and restricts growth.

Global Bulk SMS Marketing Services Market- Opportunity

Growing consumer dependence on AI, opening significant opportunities

AI-based SMS marketing systems enable more meaningful consumer interaction, better content distribution, and speedier reaction times. Each of these elements is projected to aid market growth. The use of AI to analyze and utilize customer data to develop personalized promotional messages is also anticipated to increase demand for SMS marketing. AI speeds up services, increases client interaction, and develops content with minimal financial outlay. Although AI-enabled technologies are not now widely used, several organizations do support AI in their apps. For instance, IBM Corporation's Watson Marketing product uses an AI-powered content management system to improve client interactions.

Global Bulk SMS Marketing Services Market- Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 epidemic has had a significant impact on customer preferences and supply chain services. Service sectors like BFSI, media & entertainment, hotels, and media & entertainment have all been severely impacted by the pandemic. The construction of effective telecom services and solutions for greater customer involvement came about as a result of the steady transition from traditional business practises to online platforms. As a result, the telecom industry was crucial in supporting digital infrastructure. During the epidemic, Bulk SMS services were essential for government communication applications.

Bulk SMS was more widely used during the pandemic thanks to the precondition services offered by governments, including as real-time COVID-19 updates, notifications, and vaccine reminders. During the epidemic, Bulk SMS texting helped a number of startups and established companies stay in touch with their clients and grow their sales.

*Definition: The sending of numerous SMS messages in bulk to mobile phone terminals is known as bulk messaging. For a range of applications, including entertainment, business, and mobile marketing, it is utilised by media organisations, banks, and other enterprises (for marketing and fraud control). Bulk messaging is frequently used for notifications, reminders, and marketing, as well as for information sharing for customer and employee communication.