Global Breastfeeding Supplies Market, by Product Type (Breast Pumps (Manual Pumps, Battery-Operated Pumps, Electric Pumps, Hospital-Grade Pumps), Breast Milk Storage and Feeding (Breast milk Containers, Breast milk Nipples & Lids, Breast milk Storage Bags & bottles), Accessories(Nipple Care Products, Breast Shells, Breast Pads, Nipple Shields, Soothing Pads) and Others (Phototherapy Accessories and sterilizers)), by End User (Homecare Settings, Hospitals, and Maternity Centers), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa), is estimated to be valued at US$ 2,043.6 Million in 2022 and is expected to exhibit a CAGR of 7.5% during the forecast period (2022-2030), as highlighted in a new report published by Coherent Market Insights.
Increasing population of working mothers, favorable healthcare policies, and an increasingly fast paced life drive the global breastfeeding supplies market growth. Moreover, rising disposable income in both developed and emerging economies also contribute to growth of the global breastfeeding supplies market. Various strategies such as mergers and acquisitions, collaborations, and product launches by the market players are undertaken to boost the global breastfeeding supplies market growth over the forecast period. For instance, in November 2018, Philips Avent, a manufacturer of baby products, collaborated with Women of Opinion (WOOP), a platform showcasing women’s opinion to create a community of pregnant and lactating moms. This community helps to reach out to millions of new mothers and pregnant women to educate them about the availability of products such as breast pump that provides best nutrition to their babies.
Furthermore, in September 2021, Pigeon Corporation, a global baby care company, announced an update to its SofTouch nursing bottle series sold in China. A third generation of SofTouch products, known as SofTouch III, which was available in China in online retailers and selected physical stores from 2021. SofTouch nursing bottles had been used in many Japan based hospitals and maternity clinics.
Global Breastfeeding Supplies Market– Impact of Coronavirus (COVID-19) Pandemic
The COVID-19 pandemic and lockdowns in various countries across the globe have impacted the financial status of businesses across all sectors, including the private healthcare sector. The COVID-19 pandemic has impacted the entire supply chain of the healthcare industry, mainly due to strict lockdown in several regions. Private healthcare is one such sector that has been impacted significantly by the COVID-19 pandemic.
Decrease in demand and supply of the essential commodities during the pandemic had hindered growth of the global breastfeeding supplies market. For instance in June 2021, National Center for Biotechnology information, published a report on COVID-19 Effect on Supply and Demand of Essential Commodities using Unsupervised Learning Method, which reported that the pandemic had causing a high impact on the supply chain industries, which included manufacturers, wholesalers, and retailers all over the globe, whereas on the other hand the healthcare companies were facing challenges related to the supply chain for transportation of essentials. The challenging task faced by the supply chain industries during the pandemic was predicting demand and supply, transportation issues, manpower issues, and government regulations. Managing these issues within and between the states had increased the attention of researchers toward the supply chain.
Thus impact of covid-19 had hindered growth of the global breastfeeding supplies market during the pandemic.
Global Breastfeeding Supplies Market: Key Developments
Increasing initiatives taken by the governments of various countries for the awareness of breast milk substitutes are expected to drive growth of the global breastfeeding supplies market over the forecast period. For instance, on April 29, 2022, the WHO (World Health Organization), published an awareness report on the scope and impact of digital marketing for the promotion of breast-milk substitute formula used by the milk industry.
In September 2021, Elvie, the global developer of female products, announced the launch of Elvie Stride. Which is smart, ultra-quiet, hands-free breast pump of Elvie’s products to be broadly covered by insurance in the U.S. It joins Elvie’s collection of breastfeeding innovations, including the wearable breast pump, Elvie Pump, as well as the smart device for pelvic floor muscle care, Elvie Trainer. Elvie Stride is powered by a lightweight motor that can be worn on the user’s waistband or placed in a pocket, with tubes connecting the two 5 oz milk cups to collect milk in-bra.
Browse 28 Market Data Tables and 22 Figures spread through 148 Pages and in-depth TOC on “Global Breastfeeding Supplies Market”- Forecast to 2030, Global Breastfeeding Supplies Market, by Product Type (Breast Pumps (Manual Pumps, Battery-Operated Pumps, Electric Pumps, Hospital-Grade Pumps), Breast Milk Storage and Feeding (Breast milk Containers, Breast milk Nipples & Lids, Breast milk Storage Bags & bottles), Accessories(Nipple Care Products, Breast Shells, Breast Pads, Nipple Shields, Soothing Pads) and Others (Phototherapy Accessories and sterilizers)), by End User (Homecare Settings, Hospitals, and Maternity Centers), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/breastfeeding-supplies-market-2747
Furthermore, increasing product advancement by market players is expected to drive growth of the global breastfeeding supplies market over the forecast period. For instance, in June 2019, Nuk, a Germany based baby-products company, redesigned its orthodontic pacifier and launched a new designs to soothe the baby better than before. The NUK Orthodontic Original Pacifier has been reinvented in which the nipple is shaped just like mom giving baby a soothing experience without nipple confusion.
Key Takeaways of the Global Breastfeeding Supplies Market:
- Global breastfeeding supplies market is expected to exhibit a CAGR of 7.5% over the forecast period, owing to increasing demand for breastfeeding supplies and accessories and increasing number of working women
- Among product type, breast pumps segment held dominant position in the global breastfeeding supplies market, owing to launch of innovative breast pumps by key players for manufacturing the breastfeeding supplies. For instance, in March 2021, Philips Avent, a baby product manufacturing company, announced the launch of the Philips Avent Double Electric Breast Pump, With Natural Motion technology and a compact, portable design, the breast pump had been created to meet the demands of the modern mother who is balancing a busy lifestyle while breastfeeding.
- Among end user, homecare setting held the dominant position in the global breastfeeding supplies market, owing to increase in usage of the breastfeeding supplies products by mothers at home
Major players operating in the global breastfeeding supplies market include Medela LLC, Hygeia, Koninklijke Philips N.V., Spectra Baby USA, Nuby, Magento, Inc, Nestle Gerber, Mayborn USA, Evenflo Feeding, Ardo Medical Ltd, Pigeon, NUK USA, Bailey Medical, Cascade Health Care Inc., and Lansinoh Laboratories, Inc.
