BREASTFEEDING SUPPLIES MARKET ANALYSIS

Breastfeeding supplies are the apparatus used for taking out milk from the mother’s breast. Breastfeeding supplies are used to pump and store the milk for later use. These breastfeeding supplies allow the consumer to pump the breast milk into bags or storage bottles. Certain supplies such as breast pumps, storage bottles and teats, and sippers are used for breastfeeding purpose

Breast pump is a suction instrument for withdrawing milk from breast. Breast pumps are used primarily for relief from breast pain and for babies who are unable to suck milk. Breast pump can be the great resource for working moms during breastfeeding. It can give some flexibility with feedings during the process.

Global breastfeeding supplies market is estimated to be valued at US$ 2,043.6 million in 2022 and is expected to exhibit a CAGR of 7.5% during the forecast period (2022-2030).

Figure 1. Global Breastfeeding Supplies Market Share (%), by Product Type, 2022

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Increasing launch of breast pumps with new technologies by market players is expected to drive the global breastfeeding supplies market growth over the forecast period.

Increasing launch of breast pumps with new technologies by key market players is expected to drive growth of the global breastfeeding supplies market over the forecast period. For instance, in March 21, 2022, Elvie, the manufacturer of female products, announced the launch of Elvie Stride Plus, showcasing the breast pump, Elvie Stride, along with a 3-in-1 Carry Bag. Elvie Stride Plus would help women access innovative breast pumping solutions. The breast pump connects to the Pump with Elvie app and allows users to track their pumping history and control the pump from their phone.

Figure 2. Global Breastfeeding Supplies Market Share (%), by Region, 2022

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Geographical expansion of global breastfeeding supplies market towards North America is expected to boost the market growth.

Several breastfeeding supplies manufacturers are expanding their presence across the globe. North America held the dominant position in the global breastfeeding supplies market over the forecast period. Market in the U.S. is driven by increase in employment of women, increase in healthcare expenditure of by the key market players, and rise in patient awareness. Moreover, presence of well-established healthcare infrastructure would also augment the global breastfeeding supplies market growth in this region.

Various awareness campaigns for womens and the focus of key market players in the breastfeeding supplies leads to growth of the global breastfeeding supplies market over the forecast period. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium, a supplier of breast pumps, breastfeeding accessories and medical vacuum technologyglobal health lactation experts company, held an aim to enhance knowledge and clinical practice through presentations of the latest research in breastfeeding and human milk, where the audience of breastfeeding champions program offered valuable exchange of thoughts and ideas as well as networking opportunities for regional delegates and international speakers.

Furthermore, in April 2019, Medela LLC, a supplier of breast pumps, breastfeeding accessories and medical vacuum technology, launched Medela Symphony Plus, which supports the initiation and maintenance of breast milk supply. This pump significantly reduces the pumping time and increases the breast milk production.

Global Breastfeeding Supplies Market– Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe and the World Health Organization had declared it a public health emergency on January 30, 2020.

COVID-19 can affect the economy in three main ways: by directly affecting production and demand of drugs, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries, such as China, India, Saudi Arabia, U.A.E., Egypt, and others, are facing problems with regards to the transportation of drugs from one place to another.

However, the COVID-19 pandemic had a negative impact on the global breastfeeding supplies market during the pandemic as it had led to greater impact on the manpower issues, demand and supply, government regulations and transportation issues.

• Manpower (Labor issues): Lockdowns were unplanned, which had caused a major staff shortage.
• Demand and supply: During this pandemic, companies had started facing huge demand for essential commodities. This led to a great challenge for the supply chain department.
• Government Regulations: It was important to know the reaction of the government rules and regulations which disturbed the supply chain and also to check whether alternative suppliers were available.
• Maintaining safety: Another important challenge included the safety of food items and also the safety of people involved in transportation. It was important to check the safety while delivering the essentials and applications of disinfectants for surfaces and vehicles.

Thus covid-19 had a negative impact on the global breastfeeding supplies market during the pandemic.

Global Breastfeeding Supplies Market: Key Developments

In October, 2021, Mamava, a manufacturer of freestanding lactation pods, announced the acquisition of Pod Manufacturing company, Expanding Design and Production Efforts in Vermont, US. This acquisition will help Mamava company in further expansion of breastfeeding supplies.

In August 2021, Medela, a supplier of breast pumps, breastfeeding accessories and medical vacuum technology, had announced that a new breast milk saver solution had been launched to encourage lactating parents around the world. The Silicone Breast Milk Collector offers protection for each drop of milk. Medela introduced this Collector to support breastfeeding families across North America. The silicone designed milk collector is dishwasher safe and made from 100% food-grade silicone, holding up to 100 mL / 3.4 oz. of breast milk, whereas the silicon breast milk collector collects breast milk that naturally flows from one breast while nursing from the other.

Furthermore, in January 2019, Medela LLC, a supplier of breast pumps, breastfeeding accessories and medical vacuum technology, launched research-based  PersonalFit  Flex breast shields to help lactating moms pump over 11 percent more breast milk faster, and expands access to 24/7 LC, a service providing live breastfeeding help for moms available through the MyMedela app.

Global Breastfeeding Supplies Market: Restraint

Increasing problems related to operating breast pumps are major restrains to growth of the global breastfeeding supplies market over the forecast period. The problems related to breast pump are:

• Blocked ducts: Many women experience blocked ducts during breast pumping. This happens when the milk that has not been secreted completely from the breasts gets clogged and infected. It leads to soreness in the breasts. It can also cause fever and nausea.
• Soreness and dryness: Due to the constant pressure on the nipples, new mothers may experience discomfort. Pumping regularly can also make the nipples dry, cracked and sore.
• Exhaustion: Faced by almost all mothers who breast pump, exhaustion is bound to happen as milk needs to be pumped multiple times a day.
• Hand pain: While using a manual breast pump, one might experience pain. The motion needed to operate a hand pump can lead to muscle soreness and cramps.
• Finding the right place: It is usually an embarrassing thing to pump milk if in inappropriate places around sleazy people. It can lead to anxiety, awkwardness, and growing discomfort.

Key Players

Major players operating in the global breastfeeding supplies market include Medela LLC, Hygeia, Koninklijke Philips N.V., Spectra Baby USA, Nuby, Magento, Inc, Nestle Gerber, Mayborn USA, Evenflo Feeding, Ardo Medical Ltd, Pigeon, NUK USA, Bailey Medical, Cascade Health Care Inc., and Lansinoh Laboratories, Inc,