BREAST PUMPS MARKET ANALYSIS

The global breast pumps market is estimated to be valued at US$ 1,012.7 Mn in 2023 and is expected to exhibit a CAGR of 4.6% during the forecast period (2023-2030).

Analysts’ Views on Global Breast Pumps Market:

Breastfeeding mothers have several breast conditions and other breastfeeding difficulties, such as breast engorgement, poor attachment, breast refusal, and nipple soreness. These difficulties can cause problems with breastfeeding. In May 2020, According to Nemours, a nonprofit children's health system, breast pumps are in high demand because most women stop breastfeeding their newborns early. Symptoms such as swollen mammary glands indicate breast pain due to excess milk production. Removing excess milk is the only option to prevent bloating. There are only two ways to remove excess milk from your breasts in a healthy way: hand expression and a breast pump. Breast engorgement is one of the major factors expected to drive the demand for breast pumps during the forecast period. Sometimes the mother experiences severe nipple pain when sucking the baby, which is caused by poor attachment of the baby. Therefore, poor installation is another factor that increases the demand for breast pumps.

Figure 1. Global Breast Pumps Market Share (%), By Product Type, 2023

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Global Breast Pumps Market– Drivers

• Increasing product launch: Increasing organic growth strategies, such as product launches by key market players to expand their product portfolio, are expected to drive the growth of the global breast pumps market over the forecast period. For instance, in January 2020, Willow Innovations, Inc., a manufacturer of breast pumps, announced the launch of Willow Generation 3 pumps. The next iteration of Willow's life-changing breast pump features groundbreaking technology that reinforces their commitment to create the smartest and most productive pumping experience for moms.
• Benefits associated with breast pumps: The benefits associated with breast pumps are expected to drive the global breast pumps market’s growth over the forecast period. For instance, in November 2020, According to Pumps for Mom, a breast pump company, breast pumps offer the following benefits: For example, ease of use, flexibility, incredible convenience, and co-feeding are anticipated to drive market growth during the forecast period.

Figure 2. Global Breast Pumps Market Share (%), By Region, 2023

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Global Breast Pumps Market- Regional Analysis

Among regions, North America is estimated to hold a dominant position in the global breast pumps market over the forecast period. North America is estimated to hold 33.5 % of the market share in 2023. The global breast pumps market is expected to witness significant growth in the near future, owing to increasing organic growth strategies such as product launches by key market players to expand their product portfolio in the North America region. For instance, in November 2020, Spectra Baby USA, a developer of natural breastfeeding technology, announced the launch of a new line of innovative products, including the Synergy Gold dual-power electric breast pump, Simple Store breastfeeding solution, and CaraCups portable breast milk collection cup. This new design uses separate motors on each side and is individually adjustable. Because of this, the mother is used to pumping her milk only once and can now take turns pumping her twice efficiently and effectively without compromising suction.

Global Breast Pumps Market– Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

COVID-19 affected the economy in three main ways: by directly affecting the production and demand of drugs, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to nationwide lockdowns, several countries, such as China, India, Saudi Arabia, the U.A.E., Egypt, and others, are facing problems with the transportation of things from one place to another.

However, the COVID-19 pandemic had a positive impact on the global breast pumps market, owing to the increased use of breast pumps during COVID-19 due to the benefits associated with breast pumps. For instance, on July 3, 2023, according to data provided by the American Academy of Pediatric, an association of pediatricians in the U.S., breastfeeding with breast pumps can offer many perks, including protection from COVID-19. The mom can even breastfeed if test positive for COVID can feed with the help of breast pumps.

Global Breast Pumps Market Segmentation:

the global breast pumps market is segmented by product type, by technology, by end user and by region.

• By product type, the market is segmented into close system and open system. Out of which, close system is expected to hold a dominant position in the global breast pumps market during the forecast period and this is attributed to increasing product launches and approvals.
• By technology, the market is segmented into manual, electric and wearable. Out of which, electric is expected to dominate the market over the forecast period, and this is attributed to the increasing product launches and approvals by key market players.
• By end user, the market is segmented into hospitals, homecare settings and maternity center. Out of which, hospitals is expected to dominate the market over the forecast period, and this is attributed to the increasing use of breast pumps in hospitals.
• By region, the market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Out of which, North America is expected to dominate the market over the forecast period, and this is attributed to the increasing growth strategies such as product launches.
• Among all the segments, the product type segment is expected to dominate the market over the forecast period, and this is attributed to the increasing product launches by key market players to expand their product portfolio. For instance, in September 2021, Elvie, a femtech company, announced the launch of its latest smart breast pump in the U.S. called Elvie Stride. The new pump has features including wearable cups that collect milk and a connected app that controls the pump and keeps track of user history.

Global Breast Pumps Market- Cross Sectional Analysis:

Key players in the market are focusing on organic growth strategies such as product launches, which are expected to boost demand in the global breast pumps market in Europe region. For instance, in March 2022, TensCare, a leading provider of TENS machines and units to help with pregnancy, pain, and bladder leakage in the Europe, announced the launch of a new range of breast pumps. The new TensCare Nouri breast pump range offers an invaluable aid to stimulate milk production during the initial difficulties of breastfeeding. It also aims to provide new moms with extra support during the first months of motherhood.

Global Breast Pumps Market: Key Developments

On July 5, 2023,  Momcozy, a company specializing in manufacturing high-quality baby products, announced the launch of its state-of-the-art M5 portable breast pump, designed to bring the breast pumping experience to busy nursing mothers. The M5 portable breast pump features a unique baby mouth-shaped design with a precise 105-degree angle and soft silicone flange. Rather than roughly pulling the nipple up and down, it mimics a baby's sucking position, reducing the risk of nipple pain and discomfort and ensuring a comfortable pumping experience.

On January 10, 2023, Babylist, the leading vertical marketplace and commerce destination for babies, announced the launch of Babylist Health. The dedicated health business empowers with easier, more transparent access to health and wellness products during pregnancy and postpartum, as well as when caring for a new baby., Babylist Health improved the process of ordering a breast pump.

In April 2022, Ardo medical AG,  a company providing breast care products, announced the launch of hospital-strength (250mmHG at double pumping) personal breast pumps, the Ardo Alyssa breast pump.

Global Breast Pumps Market: Key Trends

• Increasing inorganic growth strategies such as investment and funding: Increasing inorganic growth strategies such as investment and funding by key market players to expand their product portfolio is expected to drive market growth over the forecast period. For instance, in September 2020, Willow Innovations, Inc., a provider of breast pumps, announced that the company had received US$55 million in funding from the investors led by the National Education Association (NEA), the largest labor union in the U.S., Meritech Capital Partners, a venture firm, and Lightstone Ventures, a venture capital fund. With this funding Willow Innovations, Inc., expand the product line to include more offerings for new mothers.

Global Breast Pumps Market: Restraint

• Increasing availability of medicines: The increasing availability of medicines on the market to induce milk production is expected to hamper the growth of the breast pumps market over the forecast period. For instance, synthetic drugs such as domperidone and metoclopramide and natural herbal ingredients including shatavari, fenugreek, and torbangun, which are known to increase breast milk production in women, are available in the market. Also, some medications are prescribed to increase lactation, which can be a major hurdle for growth of the breast pumps market. For instance, Reglan (metoclopramide) and Motilium (domperidone) are two common prescription medications that may help increase milk production for inducing lactation, for relactation, and for women with low milk supply. Thus, due to such medicines, milk can be produced through hand expression; therefore, women may not use breast pumps in such cases.Key players focusing on developing advanced products with safety and reduced side effects are expected to drive market growth over the forecast period.
• Counterbalance: More awareness needs to be created among expecting mothers about the advantages that are related with the use of breast pumps. Using breast bumps will help in reducing pain in the nipples that happens due to breast engorgement among lactating mothers, which can be lessened with the use of proper breast pumps needed for doing so.

Global Breast Pumps Market - Key Players

Major players operating in the global breast pumps market include Koninklijke Philips N.V. Boston Scientific Corporation, Medela AG, Lansinoh Laboratories, Inc., Hygeia Medical Group, Ameda Breastfeeding Solutions, Spectra Baby USA, ARDO MEDICAL AG., Roscoe Medical, Linco Baby Merchandise Work’s Co., Ltd, Universal Corporation Ltd, Willow Innovations, Inc., Freemie, La Diffusion Technique Franchise, BelleMa, Microlife Corporation, Chiaro Technology Ltd, Motif Medical, Elvie, and Pigeon Corporation.

*Definition: A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They may be manual devices powered by hand or foot movements or automatic devices powered by electricity. A breast pump may also be used to address a range of challenges that mothers may encounter with breast feeding, including difficulties latching, separation from an infant in intensive care, feeding an infant who cannot extract sufficient milk itself from the breast, avoiding passing medication through breast milk to the baby, or to relieving engorgement, a painful condition whereby the breasts are overfull.