Asia Pacific broadcasting equipment market can witness growth, owing to increasing digitization and growing need for high quality content
Asia Pacific broadcasting equipment market is estimated to be valued at USD 2,454.9 Mn in 2024, exhibiting a CAGR of 8.5% over the forecast period (2024-2031). The broadcast industry in Asia Pacific countries is undergoing rapid digitization which is driving the adoption of advanced broadcasting equipment. Furthermore, viewers expect high quality audio and video content which is compelling broadcasters to upgrade their infrastructure with cutting-edge transmission solutions.
Market Dynamics:
Asia Pacific broadcasting equipment market is witnessing growth due to increasing digitization of TV channels and rising need for high quality content among viewers. Digitization has improved the quality of TV transmission in the region and enabled broadcasters to deliver content through multiple platforms as per viewers' preferences. This has fueled the demand for digitally advanced broadcasting solutions such as HD cameras, digital audio/video switchers, and transmitters/receivers. Moreover, audience tastes are constantly evolving with growing affinity toward Ultra HD/4K content. This is propelling broadcasters to incorporate futuristic imaging and processing technologies to capture and distribute premium quality videos. Leading players are extensively investing in 4K-enabled equipment and associated infrastructure to cater to the emerging market needs.
Increasing Demand for HD Programming and Transition from Analog to Digital Broadcasting
Asia Pacific region is witnessing a rapid shift from analog to digital broadcasting. Countries like India, Indonesia, and Japan have already completed their digital switchover while others like Australia, China, and South Korea are in various stages of transition. This transition provides an impetus to upgrade existing broadcasting infrastructure with advanced digital equipment. Additionally, there is a growing demand for high-definition (HD) content across TV and other platforms. Broadcasters are widely adopting HD technologies like High-definition television (HDTV) to improve viewing experience. This growing preference for HD programming is a key factor driving the need for newer and advanced broadcasting solutions in the region.
High Initial Investment Requirements
Transitioning to digital and adopting latest broadcasting technologies requires massive capital expenditure for broadcasters. Establishing digital infrastructure, procuring HD-ready equipment, upgrading legacy systems involve steep upfront costs. Especially heritage state broadcasters in developing countries have budget constraints. The high investment needs for setting up modern broadcasting facilities act as a key restraint.
Growth of Pay-TV and Video Subscription Services
Digital switchover and proliferation of connected devices are fueling the boom in subscription-based TV and video services across Asia Pacific. Major markets like India, China, and Japan have witnessed exponential growth in pay-tv subscribers as consumers embrace multi-screen entertainment. This rapid growth of digital subscription platforms provides opportunities for broadcast equipment manufacturers to supply set-top boxes, content delivery networks and other backend infrastructure.
Key Developments
In July 2023, Telefonaktiebolaget LM Ericsson, a leading Sweden-based multinational specializing in telecommunications equipment and services, teamed up with Vodafone and started deploying a compact active-passive antenna. The new development is part of the increase in 5G capacity, coverage, and performance without expanding the physical space occupied by the antennas.
In June 2023, Cisco, a global technology leader specializing in networking, cybersecurity, and IT infrastructure solutions, and Tribeca Festival joined forces with a common goal of promoting inclusiveness. Closing the gala of this year's Tribeca Festival, which has been termed "A Bronx Tale," would see Webex become the festival's official technology partner. This year is significant because the closing show of the festival would be live streamed across the world for the first time, on demand through Webex Events, in addition to its broadcast at New York City's Beacon Theatre.
In January 2023, CommScope, one of the world's leaders in network connectivity solutions, announced that RUCKUS Networks provides high-performance wired and wireless networking solutions for enterprises, service providers, and small-to-medium businesses is launching a new line of edge switches scalable and ready for entry-level deployment. The switches feature 25 Gbps uplink ports. This portfolio also includes the first-ever entry-level enterprise switch to provide fiber-to-the-room connectivity.
Key Players
Cisco Systems, Inc., Global Invacom., Wellav Technologies Ltd, Hangzhou DIBSYS Technologies Co., Ltd, Media Excel Inc., Rohde & Schwarz, ChyronHego Corporation, Oracle Corporation, Tedial S.L., Enesys Technologies, and Bridge Technologies Co AS
