ASIA PACIFIC BROADCASTING EQUIPMENT MARKET ANALYSIS

Asia Pacific Broadcasting Equipment Market Size and Trends

Asia Pacific broadcasting equipment market is estimated to be valued at US$ 2,454.9 Million in 2024 and is expected to reach US$ 4,343.8 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031. Rapid adoption of new technologies across industries has fueled growth in broadcasting. Increased demand for high quality video delivery and improved user experience have propelled investments in broadcasting infrastructure and equipment in recent years.

Discover market dynamics shaping the industry: Request sample copy

The broadcasting equipment market is witnessing significant growth driven by the rising penetration of smartphones and internet connectivity. Growing popularity of OTT (over-the-top platforms) and live-streaming of sporting events is spurring investments in network infrastructure upgrades. In addition, large-scale government initiatives to digitize content delivery are creating opportunities for broadcasting solution providers. Investments in 5G networks roll-out will further aid market expansion over the coming years.

Discover high revenue pocket segments and roadmap to it: Request sample copy

Insights By Equipment: Benefiting from Infrastructure Investments, Dish Antennas Dominate the Equipment Landscape

In terms of equipment, dish antennas segment is estimated to hold the highest share of the market of 40.0% in 2024, due to ongoing infrastructure investments across the region. As television remains one of the primary sources of entertainment and information for consumers, countries are pouring resources into upgrading their transmission networks. Satellite broadcast technology allows widespread coverage of remote areas at a relatively lower cost compared to terrestrial systems. This makes dish antennas an appealing solution for broadcasters looking to expand into underserved communities.

Insights By Technology: Analog Broadcasting Maintains Dominance amid Digitization Transition

In terms of technology, analog segment is estimated to hold the highest share of the market of 63.5% in 2024, due to the massive scale of legacy infrastructure and gradual nature of regional digitization initiatives. Although digital broadcasting provides significant quality and efficiency advantages, transitioning entire networks presents formidable technical and financial challenges. This allows analog signals to maintain widespread reach, particularly in less developed markets.

Insights By Application: Radio Broadcasts Lead Application Segments

in terms of application, radio broadcasts segment is estimated to hold the highest share of the market of 34.6% in 2024, due to its pervasive reach and affordability and infrastructure requirements. Radio remains a widely used and accessible mass medium across the region, enabling it to occupy the highest share. Particularly in developing Asian Pacific nations, radio serves as a critical source of information for large segments of the population and is less dependent on television set ownership and video capable devices.

Market Concentration and Competitive Landscape

Get actionable strategies to beat competition: Request sample copy

Top Strategies Followed by Asia Pacific Broadcasting Equipment Market Players

Established Players:

R&D Investment: Leading companies in the Asia Pacific broadcasting equipment market heavily invest in research and development to deliver cutting-edge, innovative products. For example, Sony spends over 5% of its annual revenue on R&D. This helps the company sustain its position with high-performance cameras, switchers, and audio equipment. Panasonic similarly focuses on R&D, recently unveiling new AI-powered cameras with advanced tracking capabilities.

Mid-Level Players:

Cost-Effective Solutions: Mid-tier players differentiate by offering affordable, quality solutions. For example, JVC  (Japan Victor Company), a Japan-based electronics brand known for its high-quality audio-visual equipment, including cameras, projectors, and headphones, focuses on delivering budget-friendly professional video cameras and production switches. This targets cost-conscious broadcasters and production houses. Blackmagic Design partners with manufacturers in India and China to keep costs low for its recorders, converters, and video assistants. This enhances accessibility for budding producers.

Small-Scale Players:

Niche Specialization: Small players survive by targeting specialized market niches. For example, Open Broadcast Systems provides software-defined video routing solutions geared toward IP-based workflows. Atomos specializes in premium on-camera recorders for DSLR (Digital Single-Lens Reflex) and mirrorless cameras. This fulfills needs of documentary filmmakers and independent creators.

Emerging Startups in the Asia Pacific Broadcasting Equipment Market

Innovative Technologies:

Examples: Startups like Anthropic (AI safety), Vantage Robotics (robotics), and Kinema Systems (machine vision) are developing advanced technologies. Kinema Systems creates visual tracking software for broadcast studios using computer vision. This could transform how virtual sets are produced.

Market Contribution:

Niche Markets: Startups often target unique or underserved market niches. For example, companies like 360rr and LiveStitch focus on 360-degree and VR video production. This taps the growing market for immersive video formats.

Asia Pacific Broadcasting Equipment Industry News

In April 2022, CommScope, a leading leader in the home network solutions market worldwide, partnered with Orange Belgium. Through this partnership, they will assist Orange Belgium's subscribers to acquire upgraded set-top boxes powered by the Android TV operating system. These set-top boxes are designed to give Orange Belgium subscribers an effortless blend of live television with high-quality streaming services.

In April 2024, with events productions more and more prosperous, netting increased interaction between viewers and producers, Net Insight further enhanced the Emmy Award-winning internet media transport offering - the Nimbra 400 encoders, with its latest version of the Nimbra 414. The new Nimbra 414 provides increased channel density and further enhances its support for UHD content; the Nimbra 414 family of encoders/decoders is now well placed to help broadcasters bring these more immersive productions with all their engagement benefits to viewers.

In April 2024 Haivision Systems, the worldwide leader in mission-critical, real-time video networking and visual collaboration solutions, said it had joined with the companies to test the industry-leading video encoders, decoders, and mobile video transmitters from Haivision on Sony's cloud production platform, Creators' Cloud for Enterprise.

In February 2024, Sony also unveiled the new dedicated portable data transmitter, PDT-FP1, which allows for high-speed, low-latency video and still image data transport over 5G networks. It will be an add-on to a camera that will be used in any scenario when speed is required, starting with image capture through delivery, broadcasting, and distribution, such as news or events photography and broadcast video production. It supports fast, low-latency, and reliable mobile data communications over 5G networks to support efficient and straightforward workflows in outdoor or indoor environments where Wi-Fi connections are not accessible.

Key Takeaways from Analyst

• Asia Pacific broadcasting equipment market is poised to grow substantially over the coming years, driven by increasing digitization across the region. Countries like China and India are upgrading their infrastructure to support digital television and radio. This is expected to significantly boost demand for equipment such as transmitters, antennas, and satellites. Higher investments by broadcasters in high quality broadcast solutions will also provide opportunities for manufacturers in the region.
• However, the market still faces certain challenges. High initial investments required for equipment procurement and infrastructure development may act as a restraint. Varying technical standards across countries also add to the complexity. Lack of uniform spectrum allocation policies can delay infrastructure modernization plans of broadcasters. Additionally, the current economic downturn due to the global pandemic has temporarily slowed down infrastructure projects.
• China is expected to remain the largest market, backed by the government push for rural digital switchover and upgrade of public broadcasting networks. India is also digitalizing fast and offers scope for new solutions.

Market Report Scope

Market Dynamics

Market Driver - Rising security concerns across public & commercial spaces

With the growing threat of terrorism as well as regular crimes across cities, both public as well as private establishments are focusing heavily on beefing up their security infrastructure. Citizens want to feel safe when they are out in public places like malls, metro stations, bus stands etc. A

For example, according to a report by the UN Office on Drugs and Crime, incidents of theft increased by over 15% in major cities across Asia from 2019 to 2021. In response, governments have accelerated their efforts to modernize surveillance networks using IP based CCTV cameras, video management software and analytical tools.

Market Challenge - Budget constraints of public safety agencies

One of the key challenges faced by the Asia Pacific broadcasting equipment market is the budget constraints of public safety agencies. Public safety is considered a top priority for governments across the region. However, modernizing communication infrastructure for police, fire and emergency services requires huge capital investments. Due to financial restrictions, it is challenging for public bodies to frequently upgrade their broadcasting equipment to the latest technologies. This can compromise the effectiveness of their operations. For instance, adopting an LTE (Long Term Evolution) or 5G network for enabling capabilities like real-time video streaming and location tracking would require replacing the entire legacy communication infrastructure. Given their limited budgets, public agencies find it difficult to justify such large expenditure. Unless governments increase their modernization allocations for communication networks, this issue of budget shortfalls will continue restricting the spending ability of important clients in this market.

Market Opportunity - Adoption of 5G Networks for Mission Critical Communications

The rollout of 5G networks across Asia Pacific presents a major opportunity for the broadcasting equipment market. 5G is being viewed as a game-changer for mission critical communications used by public safety organizations. It’s extremely low latency, high bandwidth and support for cutting-edge applications open up possibilities for transforming how emergency responders communicate and coordinate. For example, 5G can enable real-time streaming of high-quality videos from body-worn cameras. It allows critical data like building schematics and location details of nearby hospitals to be accessed in seconds on the move. As governments facilitate the adoption of 5G-powered solutions tailored for police, fire and medical services, it will generate substantial demand for 5G-ready broadcasting equipment among these clients. Leading equipment vendors who develop innovative mission critical communication products leveraging 5G capabilities will be well-positioned to tap into this fast-growing segment of the market.

Market Segmentation

•  Equipment Insights (Revenue, USD, 2019 - 2031)
• • Dish Antennas
  • Amplifiers
  • Switches
  • Encoders
  • Video Servers
  • Transmitters/Repeaters
  • Modulators
  • Others
•  Technology Insights (Revenue, USD, 2019 - 2031)
• • Analog Broadcasting
  • Digital Broadcasting
•  Application Insights (Revenue, USD, 2019 - 2031)
• • Radio
  • Television
• Key Players Insights
• • Cisco Systems, Inc.
  • Global Invacom.
  • Wellav Technologies Ltd
  • Hangzhou DIBSYS Technologies Co., Ltd
  • Media Excel Inc.
  • Rohde & Schwarz
  • ChyronHego Corporation
  • Oracle Corporation
  • Tedial S.L.
  • Enesys Technologies
  • Bridge Technologies Co AS