An aromatherapy diffuser (also known as essential oil diffuser) is used to disperse essential oils into the air and spread a natural fragrance in a wide area. Aromatherapy diffusers can positively impact both physical & mental health, easing everything from anxiety to chronic pain. Aromatherapy is a type of alternative medicine that uses essential oils to improve a person's health or mood. It is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Therefore, the use of essential oils as well as aromatherapy diffusers have increased worldwide.
Market Statistics:
The global aromatherapy diffuser market is estimated to account for US$ 1.96 Bn in terms of value by the end of 2023.
Global Aromatherapy Diffuser Market -Drivers
Growing usage of essential oils as well as aromatherapy diffusers around the world are expected to aid in the growth of the global aromatherapy diffuser market during the forecast period. For instance, worldwide, aromatherapy diffusers are being used to help improve the quality of air and create a pleasant environment, thereby enhancing the mood while also benefitting health. According to the Centre for the Promotion of Imports (CBI) EU, countries that offer the most opportunities for suppliers of essential oils are France, Germany, the Netherlands, U.K., Spain, and Italy. These countries are the largest importers of other essential oils, which, in turn, is also expected to increase the demand for aromatherapy diffusers.
Opportunities
Increasing awareness among people about the benefits of aromatherapy is expected to provide significant opportunities for players in the global aromatherapy diffuser market. For instance, growing consumer awareness regarding the proven benefits of essential oils on mental health are increasing the usage of essential oils as a natural way to deal with health problems such as anxiety, depression, and attrition. The International Federation of Aromatherapists (IFA) holds an annual campaign that aims to raise awareness about the benefits of aromatherapy. It is held in the second week of June (every year).
Restraints
Stringent regulations regarding marketing of essential oils and risk factors associated with aromatherapy are some major factors expected to hamper the growth of the global aromatherapy diffuser market. For instance, U.S. Food and Drug Administration determines the product’s intended use based on various factors as well as what consumers expect it to do. Thus, essential oil manufacturers need to specify the indication for which the essential oil is used such as therapeutic grade or a cosmetic grade.
Furthermore, the Aromatherapy Trade Council (ATC) is the trade association for specialist aromatherapy essential oil trade, and represents manufacturers and suppliers of aromatherapy products as well as the interest of consumers in the U.K.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/aromatherapy-diffuser-market-5213
Global Aromatherapy Diffuser Market - Impact of Coronavirus (COVID-19) Pandemic
The outbreak of COVID-19 (pandemic) has had a significant impact on the Global aromatherapy market. The pandemic created havoc on the supply chain of the Global aromatherapy industry. However, the importance of aromatherapy products surged during the pandemic, as the number of patients with mental health problems increased. Rising stress, anxiety, and depression caused by the containment measures to curb the spread of the virus increased the demand for various stress relief and relaxation therapies. In short, the pandemic has had a dual impact on the growth of the global aromatherapy diffuser market.
Key Takeaways:
The global aromatherapy diffuser market was valued at US$ 1.96 Bn in 2023 and is forecast to reach a value of US$ 3.63 Bn by 2030, exhibiting a CAGR of 9.2% between 2023 and 2030.
Among product type, the ultrasonic segment held the dominant position in the global aromatherapy diffuser market in 2022, accounting for 55% shares in terms of value. Increasing product approvals and launch of new products are expected to propel the growth of the segment during the forecast period.
Market Trends:
Increasing prevalence of mental health disorders are expected to boost the growth of the global aromatherapy diffuser market. According to World Health Organization (WHO), depression is a common mental health disorder worldwide.
The introduction of novel products by market players is expected to augment the growth of the global aromatherapy diffuser market. For instance, in March 2020, Air Wick announced the launch of its new Essential Mist Smart diffuser with iPhone control and a waterless design. Smart diffuser is a bit different than traditional ones in another way beyond the Smart Phone connectivity. Instead of having a small water tank, the Smart diffuser uses pre-mixed refills.
Competitive Landscape:
The major players operating in the global aromatherapy diffuser market include Edens Garden, Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc.
