AROMATHERAPY DIFFUSER MARKET ANALYSIS

The global aromatherapy diffuser market was valued at US$ 1.96 Billion in 2023 and is forecast to reach a value of US$ 3.63 Billion by 2030 at a CAGR of 9.2% between 2023 and 2030. The market is experiencing strong growth due to the surging demand for essential oils around the world and increasing awareness among people about the benefits of aromatherapy. Moreover, the increasing number of spas and wellness centers across the globe are expected to boost the growth of the market. However, factors such as risk factors, associated with aromatherapy and stringent regulations regarding the marketing of essential oils are expected to hamper the growth of the Global aromatherapy diffuser market.

Global Aromatherapy Diffuser Market Drivers:

• Rising number of spas and wellness centers: The increasing number of spas and wellness centers across the globe is expected to augment the growth of the global aromatherapy diffuser market during the forecast period. Aromatherapy diffusers plays an important role in creating a welcome spa atmosphere in spas and wellness centers or relaxation sectors. According to the Global Wellness Institute (GWI), the number of spas have grown worldwide. According to the GWI's 2021 report, in 2020, there were over 160,000 spas around the world, earning US$ 68 billion in revenue.
• Rising essential oil demand: Surging demand for essential oils around the world is expected to boost the growth of the global aromatherapy diffuser market over the forecast period. For instance, with increasing awareness among people about the benefits of essential oils on mental health, the usage of essential oils is also increasing, in order to deal with problems such as depression, anxiety, and attrition. According to Centre for the Promotion of Imports (CPI) EU, countries that offer the most opportunities for suppliers of essential oils are Germany, France, the U.K., the Netherlands, Italy, and Spain. These countries are the largest importers of other essential oils.

Global Aromatherapy Diffuser Market Opportunities:

• Rising prevalence of mental disorders: Increasing prevalence of mental health disorders (anxiety, depression, stress, and others.) is expected to provide significant growth opportunities for players in the global aromatherapy diffuser market. Hectic lifestyle of consumers result in issues such as mental health disorders including anxiety disorders, depression, as well as high level of stress. According to World Health Organization (WHO), depression is one of the common mental health disorders worldwide. Over 280 million people across the world have depression.Increasing demand for compact aromatherapy diffusers is expected to provide lucrative growth opportunities for players in the global aromatherapy diffuser market. For instance, in March 2022, The Gift of Scent announced the launched of a line of USB diffusers, FlashScent USB Aromatherapy Diffuser. The kit includes the starter bottle of lavender or peppermint essential oil, the diffuser, and three absorbent pads. The diffuser plugs directly into any standard USB port and auto-shuts off after four hours. The diffuser can rotate to fit any USB port.

Global Aromatherapy Diffuser Market Trends:

• Technological progress: Technological advancements in aromatherapy diffusers are expected to propel the growth of the global aromatherapy diffuser market. For instance, in April 2021, Scentys announced the launch of a connected and intelligent fragrance distribution solution (diffuser) for both fragrance and home comfort brands. Both connected and smart, it combines ease-of-use and high-quality diffusion to create a new ritual for consumers.
• Product introduction: The introduction of novel/innovative products by market players is expected to drive the growth of the global aromatherapy diffuser market. For instance, in August 2020, Vectair Systems launched the new ‘Aromatherapy Collection’ for its SensaMist product range. Available in the Caribbean, North America, and Latin America, the collection comprises of four fragrances chosen for their unique qualities. It can be used with four different scent diffuser systems for an array of areas.

Global Aromatherapy Diffuser Market Restraints:

• Aromatherapy is associated with a number of risks: Risk factors associated with aromatherapy are expected to hamper the growth of the global aromatherapy diffuser market. For instance, Better Homes & Gardens an aromatherapy spray, manufactured in India and being sold in the U.S., has been found to contain a bacteria that sickened four people in 2021 of which two persons died, according to Centers for Disease Control and Prevention (CDC). CDC said laboratory testing has identified the bacteria Burkholderia pseudomallei in the aromatherapy spray.
• Counterbalance: Maintaining cautions like inhaling vaporizing oil should be followed, especially for people with asthma and people prone to nose bleeds. Essential oil diffusers should be handled carefully. They are considered a safe technology, but if used in the wrong manner, can bring in risks. People with epilepsy, high blood pressure, and low blood pressure must consult an aroma therapist or a medical practitioner before using such essential oils.

Stringent regulations regarding the marketing of essential oils

Stringent regulations by the U.S. Food and Drug Administration regarding the marketing of essential oils are expected to hinder the growth of the global aromatherapy diffuser market. Food and Drug Administration determines a product’s intended use based on factors such as claims made in the labeling, on websites, and in advertising, as well as what consumers expect it to do. Stringent approvals for new essential oils are posturing noteworthy difficulties to market development, as manufacturers need to specify the indication for which the essential oil is used such as therapeutic grade or a cosmetic grade.

Counterbalance: If the aroma of a certain essential oil is claimed by a company to be attractive, then U.S. Food and Drug Administration may likely regulate the product to be cosmetic whereas if its aroma helps in quitting smoking or in treating any disease or ailment, then Food and Drug Administration  might regulate the product to be a drug. So, the difference between these categories is determined by the product’s intended use.

Global Aromatherapy Diffuser Market Segmentation:

Figure no 1. Global Aromatherapy Diffuser Market, By Product Type, 2023

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Based on the product type, the aromatherapy diffuser market is segmented into ultrasonic, nebulizer, and other product types. Out of which, Ultrasonic Diffuser Segment is expected to dominate the market over the forecast period due to their characteristics to retain therapeutic properties of essential oils and create a pleasing ambiance. This popular type of diffuser uses water and electronic frequencies to create a fine mist from the essential oil and water.

Nebulizer segment is also expected to witness significant growth in the near future and this is owing to the increasing demand for aromatic nebulizers around the world. The product offers the best diffusion of essential oil in large rooms without losing the therapeutic value of oil. They also disperse the essential oils more quickly than any other diffuser and create a much higher density of the essential oils to air.

Figure no 2. Global Aromatherapy Diffuser Market, By Region, 2023

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Based on geography, the global aromatherapy diffuser market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.

Among regions, North America is expected to gain the highest share in the market over the forecast period due to the increasing awareness among people about the benefits of aromatherapy and rising preference for natural ingredients to treat anxiety, stress, and depression. Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It is a type of alternative medicine that uses essential oils to improve a person's health or mood. Moreover, the favorable law and regulations for essential oil farming are expected to boost the regional product demand in near future.

Furthermore, Europe is also expected to witness significant growth in the global aromatherapy diffuser market owing to the rise in the demand for aromatherapy products. Aromatherapy products are gaining popularity in Europe as European consumers are looking for green and natural ways to improve and maintain their health. As a result, the demand for essential oils is increasing in Europe. North America accounts for the largest share of the Global Aromatherapy Diffuser Market .

Global Aromatherapy Diffuser Market: Impact of Coronavirus (COVID-19) Pandemic

The coronavirus pandemic benefited the Global aromatherapy diffuser market. During the COVID-19 outbreak, essential oils such as peppermint, lemon, eucalyptus, tea tree, rosemary, lavender, grapefruit, lemon, sage, and thyme became popular. The high popularity can be attributed to the essential oils' beneficial properties, which help keep a cold or flu (the primary symptom of COVID -19) at bay. They have strong anti-bacterial properties, which is beneficial to the Global aromatherapy diffuser industry. These essential oils can also be used to boost the immune system, and diffusers function as humidifiers, allowing residents to breathe easier and be less vulnerable to germs. Over the forecast period, this resulted in massive market demand for aromatherapy diffusers, which will significantly boost the market's revenue trajectory.

Global Aromatherapy Diffuser Market: Key Developments

• In December 2021, Organic Aromas unveiled its Aurora: A Textured Glass Diffuser. Aurora is fitted with a brand new ‘dimmer function’ with a simple touch sensor control that takes the light from 100% brightness to 50% to 30% and then gets switched off.
• In October 2020, doTERRA announced the launch of new essential oil products and diffusers, including three new wellness programs, designed to help people focus on specific health goals
• In July 2021, Organic Aromas received the new trademark for raindrop design. The essential oil blending lab kit, the attar nebulizing diffuser, and the ultimate blending guide e-book. The kit is packaged in a compact container for easy use on the go.
• In October 2019, doTERRA opened a new 2,500-square-foot product center in the U.S. The product center is the first of its kind outside of doTERRA's headquarters in Utah, U.S., which is equipped to support up to 10,000 orders per month, and help reduce the number of trucks, planes, and fuel required to service doTERRA's Alaskan customer base.

Global Aromatherapy Diffuser Market: Key Companies Insights

The global aromatherapy diffuser market is highly competitive. This is attributed to the rising awareness among people regarding various benefits of aromatherapy, as a result, players in the market are focusing on launching novel products in the market.

Some of the key players in the global aromatherapy diffuser market are Saje Natural Wellness, Escents Aromatherapy, Newell Brands Inc., Edens Garden, Organic Aromas, dōTERRA, ZAQ, ArOmis Aromatherapy, Puzhen Life Co. Ltd., and NOW Health Group Inc.

*Definition: An aromatherapy diffuser, or an essential oil diffuser, disperses essential oils into the air and fills the area with a natural fragrance. Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. It is the practice of using essential oils for therapeutic benefits.