The UK cake bar company Soreen has responded to consumer demand for fruity options in the mid-morning snack sector by adding a new Apple & Mango flavor to its Lift Bar line.
Soreen is dedicated to offering healthier snack options in its non-HFSS (high in fat, sugar, and salt) portfolio, and this addition is part of that effort.
72% of the consumers opt for fruity flavors during their mid-morning boosts as per market data, hence Soreen used this trend as an opportunity.
The Lift Bar line is placed sixth among the top ambient grocery debuts in 2023, which aims to help in further growth. Earlier it had flavors like blueberry, raspberry, and vanilla.
The new flavor targets consumers- the younger population, who seek delicious yet healthy snack options. To align with the consumer interest in gut health, every bar comes with natural vitamin B12, which will reduce weariness and fatigue, and also fiber.
As reported by Liz Jacobs, director of marketing, Soreen's strategic cake category position allows the company to create and evolve with evolving consumer needs.
The Apple & Mango Lift Bar will be expected to increase Soreen's presence in the marketplace and help retailers with their health agendas by giving a product that meets the standard for healthier snacking.
CMI Research: Key Health and Wellness Packaged Food Market Insights
Coherent Market Insights estimates that the health and wellness packaged food market for packaged food in health and wellness is to grow at a considerable CAGR, mainly because of the awareness of organic and healthy food. The industry will have significant growth by 2031.
Increasing knowledge of the value of health and wellness are resulting in more health-conscious snack seekers. More people are conscious of the direct connection between nutrition and health. In this manner, people will be actively searching for snacks with nutritional benefits, supporting their health and well-being.
Analyst Opinion: Strategic Role in Growth of Health and Wellness Packaged Food Market
According to senior research consultant Yash Doshi, the global market for packaged foods related to health and wellness has grown significantly in recent years due to increased awareness.
Conclusion: Business Takeaways
The introduction of the Apple & Mango flavors into Soreen's Lift Bar product line reflects increasing demand for healthy, portable products of wellness. This is an action that shows a clear intention in setting out to grow its product lines based on changing consumer demands for more savory and nutritious solutions. It emphasizes the fact that innovations, diversities, and, therefore, companies surviving competitive pressures are crucial in the case of companies in this sector, that is, food producers whose products cater to health and wellbeing.
