The UK cake bar company Soreen has responded to consumer demand for fruity options in the mid-morning snack sector by adding a new Apple & Mango flavor to its Lift Bar line.
Soreen is dedicated to offering healthier snack options in its non-HFSS (high in fat, sugar, and salt) portfolio, and this addition is part of that effort.
72% of consumers choose fruity flavors for their mid-morning boosts, according to market data, therefore Soreen decided to take advantage of this trend.
The Lift Bar line, which was placed sixth among the top ambient grocery debuts in 2023, intends to promote additional growth. Previously, it offered flavors including blueberry and raspberry and vanilla.
Younger people looking for pleasant yet healthful snacks are the target market for the new flavor. In line with consumers' rising interest in gut health, each bar contains naturally occurring vitamin B12, which helps lessen exhaustion and fatigue, as well as fiber.
The company's strategic position within the cake category allows Soreen to develop and adapt to changing consumer preferences, according to Liz Jacobs, director of marketing.
By providing a product that meets the standards for healthier snacking, the Apple & Mango Lift Bar is anticipated to boost Soreen's market presence and assist retailers' health agendas.
CMI Research: Key Health and Wellness Packaged Food Market Insights
The health and wellness packaged food market is anticipated to grow at a considerable CAGR, driven by increasing awareness about organic and healthy food, according to Coherent Market Insights (CMI). By 2031, the market is expected to have significant growth.
Customers are looking for healthier snack options as a result of growing knowledge of the value of health and wellness. As awareness of the connection between nutrition and health grows, people are actively seek snacks that offer nutritional benefits and support their overall well-being.
Analyst Opinion: Strategic Role in Health and Wellness Packaged Food Market Growth
According to senior research consultant Yash Doshi, the global market for packaged foods related to health and wellness has grown significantly in recent years due to increased awareness.
Conclusion: Business Takeaways
The addition of the new Apple & Mango flavor to Soreen's Lift Bar line highlights the growing need for wellness foods that are portable and health-conscious. The action demonstrates a deliberate focus on expanding product offerings to satisfy changing consumer demands for savory and nutrient-dense solutions. This highlights how crucial innovation and diversity are for companies in the packaged food industry that cater to health and wellbeing in order to remain competitive and draw in health-conscious customers.
