HEALTH AND WELLNESS PACKAGED FOOD MARKET ANALYSIS

Health And Wellness Packaged Food MarketSize and Trends

Market Dynamics

The global health and wellness packaged food market has witnessed significant growth in the recent past, owing to increasing awareness about organic and healthy food. This is expected to fuel demand for naturally healthy foods such as grains, nuts & seeds, legumes, and fruits & vegetables over the forecast period.

Furthermore, growing demand for healthy food and protein enriched foods among consumers, owing to increasing standard of living, and rising demand for nutritious and organic snack are expected to drive the market growth over the forecast period. However, government regulations about cereals production, food packaging, and high cost of the healthy snacks packaged foods are expected to hamper growth of the health and wellness packaged food market over the forecast period.

Furthermore, increasing demand for healthy and easy on-the-go snacks has led the manufacturers of health and wellness packaged food to adopt new technologies in food industry. For instance, Profood Tech adopted high pressure (HPP), filtration and vacuum packaging method to increase shelf life of food and beverages without additives.

Market Trends

Among regions, Europe is expected to account for a significant market share in the global health and wellness packaged food market over the forecast period. This is attributed to the rising consumption of healthy snacks such as cereal bars, biscuits in the region. For instance, according to the Minister of Foreign affairs (CBI) Europe, Germany is the growing market for healthy snacks. Moreover, the sales of healthy and natural snack products across Europe, reached US$ 1.53 billion in 2018, due to the demand for natural and organic snacks among consumers.