The International Café & Beverage Show, the leading exhibition for artisan food, beverage and café products, is returning to the Kuala Lumpur Convention Centre on 24-26 April 2025 to steer the industry into a new chapter.
The ICBS 2025 platform will be dynamic, with opportunities for innovation, talent, and collaboration as the show urges its exhibitors and attendees to leverage the growth opportunities in the expanding café culture industry.
The ASEAN's café and beverage sector experienced major growth as branded coffee shop outlets mushroomed exponentially over the past few years. Growth in Malaysia last year reached an impressive 28% against an annual take of more than $1 billion (RM 4.46 billion).
ICBS 2025 will afford businesses the opportunity to tap into this burgeoning industry for exhibitors to present themselves, engage with the most prominent decision-making players, and one of the region's most dynamic industries. The event will feature a broad range of products aside from coffee, including tea, other beverages, juices, pastries, desserts, café design solutions and cutting-edge POS payment systems to ensure the total representation of the café and beverage ecosystem.
In 2024, the show achieved record-breaking results, with 98% of visitors rating the event successful and 99.5% of exhibitors meeting their business objectives. Building on this success, ICBS 2025 is set to host 600 participating brands, attract 18,000 attendees and feature representation from 55 countries, making it an unmissable opportunity for exhibitors to connect with a diverse and engaged audience.
This season's show will see the world of coffee battle at the Malaysia Open Championships that encompasses the MOBC, the MOLAC and the MOBrC. A perfect ground where some of the industry's talents and creative pieces will surface at these championships that could land one in a spot at the nationals and maybe, eventually international championships.
CMI Research: Key Cafe Industry Insights
Coherent Market Insights, the café industry is expected to be growing at a considerable CAGR from 2023 to 2030 due to increasing beverage-based outlets such as chocolate café, juice/ smoothie café, and liquor café. The industry is expected to grow at a considerable rate during the assessment period.
Analyst Opinion: Strategic Role in Cafe Industry Growth
The café industry, according to Yash Doshi, a research associate at CMI, will spur growth at a significant rate over the foreseeable period.
Conclusion: Business Takeaways
This is an industry of cafés, where innovation is booming, customer experience is on top, and above all, sustainability as well as unique offerings. ICBS 2025 has been a pivot for bringing coffee and café culture to the forefront, pointing out trends, technologies, and preferences of changing consumers. Embracing the developments is crucial for businesses in order to stay competitive. It particularly pertains to the investment in quality products, sustainability practices, and experience creation that would leave a mark for the industry to thrive.
