CAFE MARKET ANALYSIS

Cafés are a part of quick service restaurants that serve coffee, tea, and snacks. Cafés are increasingly gaining popularity as hangout place.

Changing lifestyle of consumer results in increasing beverage-based outlets such as Chocolate café, Juice/Smoothie cafe, and Liquor café. Increasing coffee consumption is driving growth of this market. According to the International Coffee Organization (ICO), the global consumption of coffee was 151.7 million bags in 2014-2015 and it increased up to 158.9 million bags in 2017-2018.

Increasing use of e-commerce platforms such as online delivery apps for ordering food and beverages is further boosting growth of this market. According to the India Brand Equity Foundation (IBEF), in 2016, the gross merchandise value (GMV) of online food industry was US$ 300 million and grew at 150% year-on-year.

Market Outlook:-

Among region, Europe is expected to generate significant market share in terms of revenue in the global café market, owing to increasing demand for coffee in the region. According to the Center for the Promotion of Imports (CBI) and Ministry of Foreign Affairs, Europe accounted for around 30% of the global coffee consumption market in 2016. Furthermore, increasing specialty coffee shops, owing to changing consumer preference towards specialty coffee, is expected to aid in the café market growth. According to the CBI and Ministry of Foreign Affairs, specialty coffee shops was the fastest growing category in 2016 in this region and increased to 9.1% from 2014 to 2015.

Key players in the café market are focusing on mergers & acquisitions, product launches, and partnerships and collaborations to gain strong foothold in the Europe Café market. For instance, in April 2019, Zorambo Hogareno restaurant announced investment of $50 million to set up 200 premium café outlets under Zorambo brand in the U.K., Germany, Ireland, Singapore, and India within four years. According to the company officials, the company has applied for caféteria, caftaurant, and restaurant format patent in the U.K.

Among region, Asia Pacific is expected to be a lucrative market for cafés over the forecast period. This is attributed to increasing expansion by established brands in India. For instance, in February 2019, Tata Starbucks, a joint venture between Starbucks Coffee (U.S.) and Tata Global Beverages, planned to open more 10 café stores by the end of the year in India.

Key Players:-

Key players operating in the café market include Dunkin Donuts, LLC, McCafé, Barista Coffee Shop, Whitbread plc, Restaurant Brands International Inc., Costa Coffee, Vogue Café, Café Florian, and others

Market Taxonomy:-

On the basis of café type, the global cafés market is segmented into:

• Seating Cafés
• Take Away Cafés

On the basis of offerings, the global cafés market is segmented into:

• Food
  • Bakery (Breads, Cookies, Cakes, and Others)
  • Confectionery (Chocolates, Premium Dry Fruits, and Others )
  • Traditional foods (Italian, Mexican, Thai, and Others )
• Beverages
  • Hot
  • Cold

On the basis of ownership, the global cafés market is segmented into:

• Franchise
• Local Cafés

On the basis of region, the global cafés market is segmented into:

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • U.K.
  • Germany
  • Italy
  • Spain
  • France
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • New Zealand
  • Japan
  • ASEAN
  • Australia
  • Rest of Asia Pacific
• Middle East
  • Gulf Cooperation Council (GCC)
  • Israel
  • Rest of Middle East
• Africa
  • Northern Africa
  • South Africa
  • Central Africa