ChicP, a vegan snack brand, is introducing a new line of hummus and tortilla chip snack packs.
The launch comes after the success of its chilled hummus range, which recorded a 60.6% year-on-year sales growth in Ocado.
The snack packs come in two flavors: Beetroot & Horseradish Hummus and Velvet Hummus, with gluten-free corn tortilla chips. 100% natural ingredients and high vegetable content make up the range, offering a healthy and convenient snack for on-the-go consumption.
The new lines will be available for purchase at Ocado from Saturday 15 February at an RRP of £3.70-£3.75.
CMI Research: Key Chickpea Snacks Industry Insights
As per Coherent Market Insights, the chicpea snacks industry is anticipated to develop at a CAGR of 6.1% during the period from 2024 to 2031, considering the growing demand for protein ingredients in several end-use sectors. It was valued at US$ 87.46 Bn in 2024. And it is expected to grow at approximately US$ 132.37 Bn towards the end of the year 2031.
More vegan consumers and greater consumer demand for convenience foods are the key drivers of the growth of the market. Growing fitness concerns, and availability of the wide variety of the plant based snacks products are expected to further boost the overall market trends of the chickpea snacks industry.
Analyst Opinion: Strategic Role in Chickpea Snacks Industry Growth
Increased health awareness among consumers and heightened awareness regarding the nutritional value of chickpeas with high protein and fiber are fuelling the demand for chickpea snacks internationally states senior research consultant Yash Doshi.
Conclusion: Business Takeaways
The business for chickpea snacks continues to grow as consumers increasingly demand healthier, vegetable-based options. ChicP's introduction of new hummus and tortilla chip snack pots also emphasizes the demand for convenient and healthy options within the snack space. By introducing a combination of delicious flavors and protein-rich ingredients, ChicP addresses both the health and convenience-seeking consumer base.
The transition to sustainability and plant-based ingredients puts the company in a position to attract consumers who care about the environment, implying that innovation and ease are the solutions to success in the changing snack food market. This growth mirrors the wider wellness and conscious eating trends.
