CHICKPEA SNACKS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)

Chickpea Snacks Market Size and Forecast – 2024 - 2031

The Global Chickpea Snacks Market is estimated to be valued at USD 1.85 Bn in 2024. The market is expected to reach USD 3.19 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.

Key Takeaways of the Chickpea Snacks Market:

• The roasted chickpea segment is expected to account for 41.5% of the market share in 2024
• The savory segment is expected to capture 34.7% of the market share in 2024
• The online segment is expected to account for 50.6% of the market share in 2024
• North America is projected to top the market with 35.7% share, followed by Asia Pacific with 26.6% share in 2024

Market Overview:

Rising health consciousness among consumers and increasing awareness about the nutritional benefits of chickpeas such as high protein and fiber content are driving the demand for chickpea snacks globally. These snacks are seen as a healthy alternative to regular salty snacks and are finding wide acceptance among health-conscious consumers. This market is expected to witness steady growth over the forecast period owing to increasing preference for plant-based and protein-rich snacks. Moreover, innovation and new product launches catering to evolving tastes and preferences of millennials will further augment the demand. However, availability of various substitutes and high prices may restrain the market growth to some extent during the forecast period.

Segmental Insights

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Product Type Insights - Consistency in taste drives the demand for roasted chickpeas

In terms of product type, the roasted chickpea segment is expected to contribute 41.5% share of the market in 2024, owing to consumer preference for its consistent taste profile. Roasting caramelizes the natural sugars in chickpeas, giving them a toastier flavor that retains batch after batch. Unlike some other varieties, roasted chickpeas do not rely on added seasonings or coatings that could vary between productions runs and upset loyal brand customers. Instead, roasting alone delivers a signature taste that consumers have come to expect from the segment.

Flavor/Taste Insights - Familiarity fuels the popularity of savory chickpea snacks

In terms of flavor/taste, the savory segment is expected to hold 34.7% share of the market in 2024, driven by consumers' widespread familiarity with this flavor profile. As a staple in global cuisines for centuries, salty and seasoned foods cater to universal taste preferences. Savory chickpea snacks resonate with consumers through their connection to dishes like curries, salads, and breads that commonly feature chickpeas. These snacks deliver a clean, satisfying crunch that works well as a standalone treat or paired with other foods. Brands maintain broad appeal by avoiding intense spices or unfamiliar international flavors that might limit their audience.

Distribution Channel Insights - Convenience drives online dominance in distribution

In terms of distribution channel, the online segment is expected to contribute 50.6% share of the market in 2024, owing to the channel’s unparalleled convenience. Busy lifestyles with less time for dedicated grocery trips have driven the demand for swift, frictionless shopping. Online stores fulfill this need by allowing customers to add chickpea snacks and other comfort items to their carts with just a few clicks from anywhere. The segment offers ubiquitous access from desktops, phones and tables anytime day or night, without enduring travel time, crowded aisles or hassles over missing items. It also presents a far wider variety of products than typical supermarket shelves for health-conscious explorers.

Regional Insights

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North America Chickpea Snacks Market Trends

North America is anticipated to lead this market in 2024, holding around 35.7% of the market share. This dominance is driven by supportive government initiatives such as Healthy Food Financing Initiative (HFFI) is encouraging the adoption of plant-based proteins. Additionally, key regional players such as Biena Snacks have ramped up the production and distribution of innovative snacks made from chickpeas.

Asia Pacific Chickpea Snacks Market Trends

The Asia Pacific region is the fastest-growing market, capturing a 26.6% share in 2024. This rapid expansion is fueled by growing health awareness among consumers and the increasing influence of Western food trends. Numerous local companies such as Happy Snack Company have entered the market, offering products with native flavor profiles and diverse packaging options.

Chickpea Snacks Market Outlook for Key Countries

U.S. Chickpea Snacks Market Trends

The U.S. chickpea snacks market is experiencing robust growth, driven by increasing health consciousness among consumers. The demand for nutritious snacks has led to a surge in product innovation, with companies introducing various flavors and formats. For instance, the popularity of roasted chickpeas has risen significantly, with brands like Biena Foods expanding their offerings to cater to health-focused consumers.

India Chickpea Snacks Market Trends

India is a major player in the chickpea snacks market, with a growing preference for traditional snacks made from chickpeas such as roasted and spiced varieties. The rise of health-conscious consumers is driving the demand for high-protein snacks. In 2023, the Indian government launched initiatives such as PLI Scheme for Food Processing Industry to promote the cultivation of chickpeas, enhancing local production and availability of chickpea-based snacks.

Canada Chickpea Snacks Market Trends

The Canada chickpea snacks market is expanding, supported by the increasing trend towards plant-based diets. The demand for gluten-free and high-protein snacks is driving innovation in chickpea-based products. In 2023, several Canadian brands, such as  Prana Organic, launched new chickpea snack lines, emphasizing sustainability and health benefits, which aligns with consumer preferences for clean-label products.

Australia Chickpea Snacks Market Trends

Australia is witnessing a growing interest in chickpea snacks, particularly among health-conscious consumers seeking nutritious alternatives. The market is driven by the rising popularity of plant-based diets and the demand for high-protein snacks. In 2023, local companies such as Earth Inspired Foods shifted their focus to sustainable sourcing and eco-friendly packaging, aligning with the growing emphasis on environmental responsibility within the food industry.

U.K. Chickpea Snacks Market Trends

The U.K. chickpea snacks market is on the rise, with a significant shift towards healthier snacking options. The demand for chickpea-based snacks is bolstered by consumer interest in plant-based diets and sustainability. In 2023, according to Epicorium, a report indicated that 44% of U.K. consumers prefer chickpeas in their snacks, highlighting the growing acceptance and popularity of these products.

Market Players, Key Devlopment, and Competitive Intelligence

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Key Developments:

• In November 2024, ChickP Protein Ltd, an Israeli food tech company specializing in chickpea protein solutions, secured the top award for its high-protein snack, ChickP Puffs, during a project meeting in Lleida, Spain. Containing 20% protein, the snack was assessed by 140 tasters as part of a broader EU initiative aimed at promoting plant-based and sustainable protein sources.
• In March 2023, InnovoPro, an Israeli company pioneering chickpea protein production, unveiled a range of innovative food products incorporating chickpea protein at the Natural Products Expo West. This effort highlighted the adaptability of chickpea protein across diverse applications, such as snacks and dairy alternatives, showcasing the company's commitment to expanding plant-based product offerings.

Top Strategies Followed by Global Chickpea Snacks Market Players

• Established Players: Leading companies in this market heavily invest in research and development to launch innovative products.
• For instance, PepsiCo's Frito-Lay division spends over US$ 100 million annually on R&D activities focused on developing healthier snack options using chickpeas and legumes. Major players are also utilizing AI and automation to streamline production processes and reduce costs.
• Mid-Level Players: Mid-sized companies aim to provide quality snacks at affordable prices to attract price-conscious consumers. They focus on optimizing supply chains and partnering with local producers for cheaper raw materials. Some players also work on simple, minimalistic packaging designs to keep marketing expenses low.
• Small-Scale Players: Emerging small brands compete by targeting specific niche markets neglected by larger firms. For example, brands cater to vegan and gluten-free consumers through chickpea products free from allergens. Some local players leverage native cuisines or regional tastes to tap into cultural preferences.

Emerging Startups - Global Chickpea Snacks Industry Ecosystem

• Innovative Technologies: Startups like Nosh are developing plant-based protein snacks enriched with chickpeas using 3D-printing techniques. Snackable is creating chickpea-flour crisps with improved shelf-life through moisture-control packaging. Such innovations could disrupt established production methods and supply chains if commercialized successfully.
• Sustainable Solutions: Several startups focus on sustainability, like Lono Life making snacks from upcycled ingredients facing food waste. ChickP and YumChix use renewable energy in manufacturing veggie snacks. This helps reduce environmental footprints and production costs in the long run.
• Market Contribution: Niche Markets: Emerging brands carve out niches neglected by others. Anthropic sells chickpea puffs targeting the keto diet market. Chickapea creates popable snacks in unique flavor combos for millennials.

Market Report Scope

Market Dynamics

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Chickpea Snacks Market Growth Factors

Rising consumer awareness of healthy snacking options

More and more people nowadays are becoming increasingly health-conscious in their food choices and preferences. With the proliferation of information available online as well as in traditional media, consumers are now much more aware of the impacts of diet and lifestyle on overall health and well-being. Snacking habits which were previously focused solely on taste are now taking nutrition into account as well. Health trends like clean eating, organic foods, and plant based diets have captured public imagination. Chickpeas offer a nutritious and versatile snacking option. They are naturally high in protein, fiber and various vitamins and minerals. Protein provides a feeling of fullness which helps manage hunger pangs and cravings.

Chickpea Snacks Market Opportunity - Expansion of product lines with innovative flavors and formulations for market

This market provides significant opportunities for manufacturers to expand their product lines and introduce innovative flavors and formulations to attract more consumers. Currently, chickpea snacks mainly include roasted chickpeas and a few flavored variants which provide limited choices to consumers. Manufacturers can leverage technology and R&D to develop exciting new product types incorporating chickpeas like baked snacks, chips, extruded snacks, etc. with unique local and international flavors. Offering healthier formulations with added nutrients can further drive the 'healthier snack' narrative. Such diversification and novelty in the product portfolio allow better penetration of the market by targeting various consumer segments and occasions.

Chickpea Snacks Market Challenge - High production costs affecting retail pricing

This market is facing challenges related to high production costs which directly impacts the retail pricing of products. Chickpeas being an agricultural commodity, farmers are impacted by various external factors like weather changes, resource availability, etc. which affects the supply and pricing. Furthermore, processing chickpeas into snacks requires high energy and labor-intensive methods like roasting, baking, etc. which contributes significantly to the overall production cost. Distribution and marketing of these snacks also has relatively high costs due to the involvement of multiple stakeholders across the value chain.

Analyst Opinion (Expert Opinion)

• The global chickpea snacks market is expected to witness significant growth over the forecast period owing to rising health consciousness among consumers. As consumers are shifting towards plant-based proteins, chickpeas provide a good alternative being a rich source of protein, fiber and various vitamins and minerals. This is expected to drive the demand for chickpea snacks worldwide. North America currently dominates the market and is expected to continue its dominance backed by increasing popularity of veganism and snacks perceived as better-for-you.
• Asia Pacific is anticipated to emerge as the fastest growing market with India and China leading sales in the region. While growing awareness about health benefits is boosting the market, high production and manufacturing costs pose a challenge. Companies need to focus on cost optimization to make products affordable for mass consumption. Potential fluctuations in chickpea prices resulting from dependence on imports by some regions can also negatively impact the industry.

Market Segmentation

• By Product Type Insights (Revenue, USD Bn, 2019 - 2031)
• • Roasted Chickpea
  • Chickpea Chips
  • Chickpea Puffs
  • Others
• By Flavor/taste Insights (Revenue, USD Bn, 2019 - 2031)
• • Savory
  • Sweet
  • Spicy
  • Others
• By Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
• • Online
  • Supermarkets/Hypermarkets
  • Health Food Stores
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
• • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
• • Biena Snacks
  • The Good Bean
  • Hippeas
  • Baked in Brooklyn
  • Calbee Inc.
  • Chickapea
  • Hummus & Pita Co.
  • Snack Nation
  • Saffron Road
  • Nature's Garden
  • Golda's Kitchen
  • Bhu Foods
  • Frito-Lay (PepsiCo)
  • Terra Chips
  • Crunchy Chickpeas