PLANT COLLAGEN MARKET ANALYSIS

The Global Plant Collagen Market size was valued at US$ 6.46 billion in 2023 and is expected to reach US$ 11.44 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.5% from 2023 to 2030.

The plant collagen market refers to the market for collagen-like ingredients derived from plant sources. Collagen is a protein that is naturally present in the bodies of animals, including humans, and it plays a crucial role in maintaining the health and elasticity of various tissues such as skin, bones, tendons, and ligaments.

Traditionally, collagen used in consumer products, such as skincare, supplements, and food and beverages, has been sourced from animal by-products such as cow hides, fish scales, and chicken bones. However, in recent years, there has been a growing demand for plant-based alternatives to animal-derived collagen due to various reasons including ethical concerns, sustainability, and dietary restrictions (such as vegan or vegetarian diets).

Plant-based collagen alternatives are typically derived from natural plant sources that are rich in amino acids, which are the building blocks of collagen. These sources may include fruits, vegetables, legumes, and algae. While plant-based collagen alternatives do not contain collagen itself, they often contain ingredients that help boost collagen production in the body or provide similar benefits to collagen, such as improving skin’s elasticity and promoting joint health.

Plant Collagen Market Regional Insights

• North America: North America is the largest market for plant collagen, which accounted for a share of over 35% in 2022. North America has been one of the leading markets for plant collagen, driven by factors such as increasing consumer awareness about the benefits of plant-based products, a rise in vegan and vegetarian lifestyles, and a growing demand for natural and sustainable ingredients in the beauty and personal care industry. The U.S., in particular, has seen significant growth in the plant collagen market, with many manufacturers and brands offering plant-based collagen alternatives.
• Europe: Europe is the second-largest market for plant collagen, which accounted for a share of over 25% in 2022. Europe is another prominent market for plant collagen, with countries like Germany, France, and the U.K. leading the way. The region has a strong demand for natural and organic products, and there is a growing trend towards plant-based diets. Consumers in Europe are increasingly seeking plant collagen as an alternative to animal-derived collagen in various applications including skincare, dietary supplements, and functional foods.
• Asia Pacific: Asia Pacific is the fastest-growing market for plant collagen, which accounted for a share of over 20% in 2022. The Asia Pacific region is experiencing rapid growth in the plant collagen market. Countries like Japan, China, South Korea, and India are witnessing increasing consumer interest in plant-based products and a rising demand for natural and clean-label ingredients. The skincare industry in Asia Pacific, in particular, is a major driver for plant collagen products, as consumers seek products that provide anti-aging and skin health benefits.

Figure 1. Global Plant Collagen Market Share (%), by Region, 2023

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Plant Collagen Market Drivers:

• Rising Demand for Plant-based and Natural Products: There has been a significant increase in consumer preference for plant-based and natural products across various industries including beauty and personal care, food and beverages, and dietary supplements. Plant collagen offers an alternative to animal-derived collagen, appealing to consumers seeking vegan, vegetarian, or cruelty-free options. For instance, in 2021, as per Nielsen Consumer LLC., is a global leader in audience measurement, data and analytics, shaping the future of media. in the 52 weeks ended July 31, 2021, grocery sales of plant-based foods that directly substitute animal products increased by 12.1% to $1.3 billion, and by 53% over the previous two years.
• Growing Health and Wellness Consciousness: Consumers are becoming more conscious of their health and wellness, and they are actively seeking products that offer health benefits. Plant collagen is often marketed as providing similar benefits to animal-derived collagen such as supporting skin health, promoting joint function, and improving hair and nail strength. This aligns with the increasing consumer focus on self-care and holistic well-being.
• Sustainability and Environmental Concerns: The environmental impact of traditional collagen production from animal sources has raised concerns among consumers. Plant collagen offers a more sustainable alternative, as it can be derived from renewable plant sources without the need for animal farming or extraction processes. This resonates with consumers who prioritize eco-friendly and ethical choices.
• Vegan and Vegetarian Lifestyles: The growing number of individuals adopting vegan and vegetarian lifestyles has fueled the demand for plant-based alternatives across various industries. For instance, in 2021, according to the National Institutes of Health, plant collagen caters to this market segment, as it allows vegans and vegetarians to access collagen-like benefits without compromising their dietary choices.

Plant Collagen Market Opportunities:

• Expansion of Product Offerings: There is an opportunity for companies to diversify their plant collagen product offerings. For instance, Procter & Gamble (US) announced the launch of a new line called Olay Regenerist Collagen Peptide 24, which is intended to assist achieve plump and bouncy skin by the year 2021. This can include developing new formulations, expanding into different product categories (such as skincare, supplements, or functional foods), and introducing innovative delivery formats to cater to various consumer preferences.
• Collaboration with Beauty and Personal Care Brands: Plant collagen can be integrated into beauty and personal care products, such as creams, serums, and masks, to provide anti-aging and skin health benefits. Collaborating with established beauty and personal care brands or formulating plant collagen-infused products under their own brand can help companies tap into the growing demand for natural and clean beauty products.
• Partnerships with Food and Beverage Companies: Plant collagen can be incorporated into food and beverage products, such as drinks, snacks, and functional foods, to offer collagen-boosting benefits. Collaborating with food and beverage companies to develop and market plant collagen-infused products can open up new avenues for growth and appeal to health-conscious consumers seeking convenient and functional food options.
• Targeting Specific Consumer Segments: There are opportunities to target specific consumer segments within the plant collagen market. This can include focusing on vegan and vegetarian consumers, individuals with dietary restrictions, or those seeking natural and clean-label products. By understanding the unique needs and preferences of these segments, companies can tailor their marketing and product development efforts to effectively reach and engage with these consumers.

Plant Collagen Market Trends:

• Rise in Conscious Consumerism: Consumers are increasingly conscious of the products they purchase and their impact on personal health, the environment, and animal welfare. This trend has fueled the demand for plant collagen as a cruelty-free and sustainable alternative to animal-derived collagen.
• Growing Popularity of Vegan and Vegetarian Lifestyles: The adoption of vegan and vegetarian lifestyles has been steadily increasing worldwide. As a result, there is a growing demand for plant-based alternatives across various industries including collagen products. Plant collagen offers a viable option for individuals following these dietary choices.
• Focus on Natural and Clean Beauty: The beauty and personal care industry has experienced a shift towards natural and clean beauty products. Plant collagen aligns with this trend as a plant-based ingredient that offers skincare benefits without the use of synthetic or animal-derived ingredients. Consumers are seeking plant collagen-infused products for their skincare routines.
• Expansion of Plant Sources: The development and exploration of new plant sources with collagen-boosting properties have gained momentum. Companies are researching and utilizing plant extracts from sources, such as fruits, vegetables, legumes, and algae, to create innovative plant collagen alternatives.
• Integration of Plant Collagen in Functional Foods and Beverages: Plant collagen is increasingly being incorporated into functional food and beverage products. Manufacturers are developing collagen-enhanced snacks, drinks, and supplements to meet the demand for convenient and functional options that support collagen production and overall health.

Plant Collagen Market Restraints:

• Limited Scientific Research: Compared to animal-derived collagen, there is relatively limited scientific research available on the efficacy and benefits of plant collagen alternatives. This knowledge gap may create uncertainty and hesitation among consumers, hindering their adoption of plant collagen products.
• Product Efficacy and Performance: The effectiveness and performance of plant collagen alternatives may vary compared to animal-derived collagen. The composition and structure of plant-based ingredients may differ from animal collagen, leading to differences in their ability to stimulate collagen production or provide similar benefits. Ensuring consistent and reliable results across different plant collagen products can be a challenge.
• Consumer Perception and Awareness: Despite the growing popularity of plant-based products, there may still be a lack of awareness or misconceptions among consumers regarding plant collagen. Some consumers may be unfamiliar with plant collagen and its benefits, leading to slower adoption or preference for traditional animal-derived collagen options.

Recent Developments

New product launches

• Plant Collagen Boosters: Some companies have launched plant-based collagen boosters or enhancers that aim to stimulate the body's own collagen production. These products typically contain a blend of plant-based ingredients rich in collagen-supporting nutrients such as antioxidants, vitamins, and minerals.
• Plant Collagen Skincare Products: Several beauty and skincare brands have introduced plant collagen-infused products. These may include serums, creams, masks, and facial oils that claim to improve skin elasticity, hydration, and firmness using plant-based collagen alternatives.
• Plant Collagen Supplements: Companies have developed plant-based collagen supplements in the form of capsules, tablets, or powders. These supplements often combine plant-derived ingredients with other nutrients known to support collagen synthesis such as vitamins C and E, zinc, and amino acids.

Acquisition and partnerships

• In 2022, The supplement brand in New Zealand is GO Healthy is acquired by The Better Health Company. Additionally, Australia, China, Singapore, South Korea, and Vietnam have it. Additionally, we bought the well-known Egmont Manuka honey brand worldwide.

Figure 2. Global Plant Collagen Market Share (%), by Type, 2023

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Top Companies in the Plant Collagen Market

• Geltor
• Vital Proteins
• Aethic
• Vegan Collagen Co.
• Forestwise
• The Beauty Chef
• Neocell
• Amazing Grass
• Sunwarrior
• Garden of Life
• Sports Research
• Youtheory
• Organika
• Olaplex
• Purisure

Definition: Plant collagen refers to collagen-like ingredients derived from plant sources. While not containing collagen itself, plant collagen alternatives often include plant-based ingredients rich in amino acids, which are the building blocks of collagen. These alternatives aim to support collagen production or provide similar benefits to traditional animal-derived collagen such as promoting skin elasticity and joint health.