NORTH AMERICA FLAXSEED MARKET ANALYSIS

The North America flaxseed market is projected to reach around US$ 435.0 million by the end of 2030, in terms of revenue, growing at CAGR of 5.4% during the forecast period (2023-2030).

North America Flaxseed Market: Key Trends

“Flaxseed as Cheap Alternative to Guar Gum to Bolster Sales for Food Applications”

The mucilaginous quality of flaxseeds, makes them a good thickening agent. Since it immediately expands into a mucilage after readily absorbing water, it acts as glue to tie the recipes together. Ground flaxseeds are generally used as a thickening agent for the purpose of baking breads, pie crust, cookies, and crackers.

ingredients together, along with being rich in nutrition and providing health benefits such as lowering cholesterol and blood triglycerides, apart from the benefit of being suitable for diabetic patients. Other thickening agents like agar, guar gum, and xanthan gum lies on the higher side of the price scale, making flaxseed a cheaper alternative for thickening in numerous applications such as bakery and other food products.

Bioriginal Food & Science Corp provides XanFlax, a product derived from flaxseed meal and has the advantages of being a clean-label products as well as having a favorable nutritional profile for baking applications.

“Increased Demand from Nutraceuticals and Functional Food Producers to Increase Sales Opportunity for Flaxseed”

The authorised health claim that whole and ground flaxseed can lower cholesterol has increased demand for flaxseed in functional foods and nutraceuticals. Since flaxseeds are a good source of lignans as well as ALA, they are also recognised to benefit women's health and prevent cancer. By blocking enzymes involved in hormone metabolism, lignans play a role in cancer prevention by preventing the growth and spread of tumour cells.

With numerous health benefits of flaxseeds, increased demand of functional food and nutraceutical manufacturers producing energy bars and supplements from flaxseeds is creating opportunities for the manufacturers of flaxseeds that allows them to increase the product offerings to different producers. The increased product offering would also help the flaxseed producers to increase their consumer base worldwide.

North America Flaxseed Market: Growth Drivers

Increasing health awareness among consumers and the rising preference for natural products

The flaxseed oil industry is being driven by increasing health awareness among consumers and a rising preference for natural products. The demand for natural and healthy products is increasing at a rapid pace and this is pushing the food and cosmetic manufacturers to adopt flaxseed oil as an active ingredient in various products. Further, the growing urbanization is expected to create enhanced demand for flaxseed oil for various industrial applications like paints and varnish. Other factors like escalating disposable incomes, increasing standards of living, and a growing retail sector are also aiding the growth of the industry.

Flaxseed is a rich source of Omega-3 fatty acids

Flaxseed is a rich source of Omega-3 fatty acids and is a major factor fueling the demand for flaxseed thus propelling the market growth. Demand for omega-3 fatty acids among consumers has increased significantly because its consumption reduces the risk of various chronic diseases, regulates the cholesterol level, and improves the flow of blood in the body. Therefore, the aforementioned advantages is projected to accelerate the market growth of flaxseed.

North America Flaxseed Market: Restraints

The negative impact caused by GMO flaxseed has reduced the trade of flaxseed

The negative impact caused by Genetically Modisied Organism flaxseed has reduced the trade of flaxseed to Europe and Japan and this factor is expected to hinder the market growth. High consumption of GMO flaxseed is likely to increase bowel movements per day and it may also lead to gastrointestinal side effects such as gas, bloating, and abdominal pain. This is expected to hinder the market growth of flaxseed.

Lack of adequate distribution infrastructure in Canada is impacting the growth of the North America flaxseed market. Due to this suppliers of flaxseed are unable to deliver flaxseed to the export market as per demand.

North America Flaxseed Market: Market Segmentation

On the basis of the country, the U.S. dominated the North America flaxseed market in 2022, accounting for 77.7% share in terms of value, followed by Canada.

Figure 1. North America Flaxseed Market, Revenue Share (%), By Region, 2022

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North America Flaxseed Market: By Application

On the basis of application in 2022, the animal food segment has accounted the largest market share of 63.6% in terms of value, followed by food and others.

Figure 2. North America Flaxseed Market, Revenue Share (%), By Application, in 2022

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North America Flaxseed Market: Recent Developments

• In December 2020, Bioriginal Food & Science Corp. announced the successful completion of the installation of its brand-new, cutting-edge bottling line, at its facilities in the Netherlands. This has given helped the company to offer finished products such as nutritional oils and enabled the company to expand its turnkey capabilities in the Asian and European markets.
• In March 2020, The Flaxseed Farm attended the Wisborough Green Farmers Market to increase its brand awareness among local customers in the U.K. This strategic move allowed the company to increase its brand awareness among local consumers and have a large consumer base as a result.
• In April 2022, Malibu Mylk, a California-based non-dairy beverage brand, introduced Flax Mylk for the U.S. market and is produced from whole, organic flax seeds. The Flax Mylk is allergen-free, made without gums, oils, or synthetic vitamins, and contains entire flaxseed without straining.
• In April 2021, Schuyler Bakery introduced a new flax seed-based product, Golden Flax Seed Scala Bread. The innovation helps the company to increase its product portfolio and market share in North American and European markets.

North America Flaxseed Market: Key Companies

Key players operating in the North America flaxseed market are AgMotion Inc., Linwoods Health Foods, CanMar Grain Products Ltd., TA Foods Limited, Archer Daniels Midland Company, Stober Farms LLC, Heartland Flax, Shape Foods Inc., Healthy Food Ingredients LLC, Zeghers Seed Inc., and Bioriginal Food & Science Corporation

Definition: Flaxseed is a plant-based food that is cultivated around the globe and is a rich source of antioxidants, healthy fat, and fiber. It is available in different forms such as oils, powder, tablets, seeds, capsules, and flour. Moreover, it is also used as a dietary supplement to treat constipation, high cholesterol, heart disease, cancer, and diabetes.