FOOD PREMIX MARKET ANALYSIS

Food Premix Market Size and Trends

The food premix market is estimated to be valued at USD 7.65 Bn in 2024 and is expected to reach USD 12.53 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031.

Discover market dynamics shaping the industry: Request sample copy

The food premix market is witnessing significant growth owing to changing consumer preferences towards convenience food and changing diet and lifestyle. With growing health consciousness, the demand for fortified food and beverages is increasing rapidly across both developed and developing countries. Food fortification helps eliminate micronutrient deficiencies by enriching staple food items. In addition, the rising demand for organic and clean label premixes from food processing industries is expected to drive the market growth during the forecast period. With growing awareness regarding the benefits of food fortification, key players are focusing on the development of innovative premixes, which is further expected to support the market growth over the coming years.

Rising demand for convenience foods

The fast-paced lives that most people lead today leaves little time for elaborate home cooked meals. Reliance on packaged and ready-to-eat foods is continuously rising to meet the growing demand for convenience. People are constantly looking for options that save time and effort in the kitchen without compromising on taste and nutrition. Food premixes have emerged as an ideal solution, as they allow for making various dishes with just a few simple steps. From instant noodles and pasta mixes to bread and cake mixes, premixes offer flavors and nutrition in an easy to use format.

Busy lifestyles have also lead to more people dining out or ordering in. However, with rising health awareness, many prefer preparing meals at home from premixes to control what goes into their food. The versatility of premixes further makes them attractive for both weekday meals and weekend indulgences alike. The working population, young urban families and singles increasingly rely on them for swift meal solutions. Even specialized diet premixes like gluten-free and protein-rich varieties have gained ground. With long working hours showing no signs of slowing down, and nuclear families being more common, food premixes will continue experiencing growing demand as they fit perfectly with the current lifestyle needs.

Market Concentration and Competitive Landscape

Get actionable strategies to beat competition: Request sample copy

Greater health focus of consumers

Increasing prevalence of lifestyle diseases and weight management issues have made people much more attentive about what they consume. While convenience remains important, they also want options that are better for their health and nutrition. Food premixes address this need well through formulations centered around goals like weight loss, muscle gain, more whole grains or plant-based proteins. Specialized products catering to conditions like diabetes also allow people to manage their diet restrictions with ease.

At the same time, hectic lives mean fewer sit-down family meals where home cooked food is assured. Premixes provide comfort of familiar dishes, local flavors, and balanced nutrition to make up for this. Even otherwise time-strapped parents, seniors, and young professionals are thus able to follow a healthier diet. With chronic diseases and obesity on the rise, the consumer demand for wellness focused premixes that make dietary guidelines attainable will keep climbing. Various functional ingredients, personalized nutrition programs and clean labels will further drive their popularity for achieving health goals with minimum effort.

Key Takeaways from Analyst:

The demand for fortified and nutritional food is driving the increased use of food premixes among manufacturers. North America will likely dominate the market owing to rising health awareness and demand for protein-rich diets.

Growing awareness about nutritional deficiencies and active promotion by governments and non-profits are boosting the adoption of fortified staples and premixes. Rising incomes allow consumers to spend more on better quality and nutrition. However, stringent regulations pertaining to the use of certain vitamins and minerals could potentially restrain the market growth.

Manufacturers now see tremendous opportunities in fortifying food products with micronutrients, vitamins, and minerals as customer preference shifts towards natural, organic, and clean label options. To capitalize on this trend, they are introducing customized blends for different regional diets. Increasing demand for sports nutrition, baby food, and clinically-tailored nutritional products are viewed as major opportunities.

Market Challenges: High dependency on staple foods

High dependency on staple foods is certainly restraining the growth of the food premix market. When a large portion of the population relies heavily on just a few staple crops as their primary source of calories and nutrition, it leaves little room for the introduction and adoption of enhanced food products like premixes.  Most developing nations still have diets that revolve around one or two major staple crops. For example, rice dominates the daily calorie intake of many Asian countries, wheat and maize are staples across Africa and Latin America, and potatoes are integral to the food security of Andean communities. While these staples are reliable sources of carbohydrates and energy, they often lack sufficient variety and balance of other important nutrients. People subsist mostly on these same low-cost staple crops from year to year, with little change in their dietary patterns.

Market Opportunities: Development of customized blends

The food premix market has traditionally focused on providing standardized, one-size-fits-all blends to customers. However, the growing demand for personalized nutrition presents a major opportunity for premix manufacturers to develop customized blend offerings. Customers are increasingly looking for products tailored to their specific nutritional needs and dietary preferences. The ability to customize premix formulas to meet the requirements of different market segments, such as general wellness, weight management, or specific health conditions, could help manufacturers attract new customers and boost customer loyalty.  Developing a customized blend capability requires premix manufacturers to consider each customer's unique profile and formulate highly targeted recipes. Manufacturers must gather in-depth nutritional data on customers and regularly update profiles to reflect changing needs over time. Advanced analysis of these profiles allows for precise micro-targeting of macronutrients, micronutrients, and other components in precise amounts. Partnerships with food and nutrition startups can help providers access profile data and blending automation technologies that increase efficiency. 

Discover high revenue pocket segments and roadmap to it: Request sample copy

Insights by Ingredients: Health awareness is driving the demand for vitamins

In terms of ingredients, vitamins is expected to contribute 29.9% share of the market in 2024, owing to increasing focus on preventive healthcare. Rising health consciousness among consumers has boosted the demand for nutrient-rich dietary supplements. People are increasingly recognizing the importance of maintaining optimal vitamin levels to support the immune system and reduce the risk of illnesses. This is encouraging the use of fortified food and beverages where vitamins are added. The COVID-19 pandemic has further highlighted the link between nutrition and immunity, driving more customers to seek out products with added vitamins. B vitamins and vitamin C in particular see strong demand due to their antioxidant and immune-boosting properties. Vitamin D supplementation has also risen amid greater awareness of its role in bone and immune health. Food premix manufacturers are responding by developing an array of products enriched with different types of vitamins to address consumer health priorities. The versatility of vitamin premixes allows their use across diverse product categories like cereals, nuts, baked goods and dairy. This wide application scope will continue supporting the leading market share of vitamins within the food premix ingredients segment.

Insights by Form: Versatility and convenience are boosting powder premix usage

In terms of form, powder is expected to contribute 35.7% share of the market in 2024, owing to its versatility and convenience. Powder formulations allow for the easy blending of nutrient premixes into various dry food and beverage recipes. They have long shelf life and require minimal storage space. The ability of powder premixes to be customized with different vitamin, mineral, and herbal formulations makes them highly flexible options for product development. Manufacturers favor powders as they can be uniformly dispersed and do not necessitate additional processing like thawing or heating. From a consumer perspective, powder premix sustainability credentials are gaining preference over liquid alternatives with bulky packaging materials. The growing demand for portable, on-the-go consumption formats also strengthens the case for resealable powder pouches and sachets. Powder premixes maintain nutrient stability during distribution and retailers benefit from their non-perishable nature. With diverse applications from baby foods to functional snacks, powder continues to lead as the most effective and user-friendly means of delivering targeted nutrition premixes. 

Insights by Functions: Bone health concerns are driving interest in fortified foods

In terms of functions, bone health is expected to contribute 28.9% share of the market in 2024, driven by the rising osteoporosis risk. Modern sedentary lifestyles and aging populations have increased cases of bone fractures worldwide. There is growing the understanding of the role of calcium, vitamin D, and other key nutrients in building bone mass and connecting tissue. Food manufacturers are leveraging this by featuring bone health attributes prominently on product labels. Dairy producers fortify milk and yogurt formulations with calcium to attract older consumers. Plant-based beverage brands add minerals to enhance bone benefits for the lactose-intolerant section. Multiple food categories from bread to breakfast cereals incorporate premixes containing vitamins K and D for stronger, more flexible bones. Healthcare professionals also recommend bone-focused premixes to women during menopause when loss of bone density accelerates. The association between bone health and reduced risk of fractures convinces consumers that premix investment will support mobility and quality of life in later years. This makes bone function the leading demand driver within the health-oriented food premix segment.

Regional Insights

To learn more about this report, Request sample copy

The North America region currently dominates the global food premix market. The region is expected to account for 35.6% of the market share in 2024. With a highly developed food and beverage industry, countries like the U.S. and Canada have a strong presence of major food premix manufacturers. The region is home to global leaders like BASF, Vitablend, DSM, and SternVitamin who have been operating in the market for decades. This industry experience and expertise results in these companies continually investing in R&D to develop new formulations and product lines. Strict guidelines around food safety and labelling in the North American markets have also boosted the demand for premixes. Manufacturers rely on reputed premix suppliers to ensure their products meet all regulatory norms. Favorable business regulations have further encouraged domestic production as well as imports from other regions. Frequent new product launches and portfolio expansion by major players also contribute to their market dominance.

The Asia Pacific region has emerged as the fastest growing market for food premixes in recent years. Rapid economic development and growing disposable incomes in countries like India, China, Indonesia and Vietnam have increased the demand for packaged and processed foods. This has provided a massive boost to the regional premix market as manufacturers look to shorten production cycles and ensure consistency through the use of standardized premix formulations. While domestic premix production is also rising, Asia Pacific still relies on imports to meet the high demand. Countries like India and China import a significant quantity of micronutrients, vitamins, and other specialized ingredients from suppliers based in Europe and North America. However, with many global players now establishing local facilities, import dependence is expected to reduce gradually. The fast evolving food manufacturing sector combined with Asia Pacific's huge population makes it the most promising market for long-term growth of food premix suppliers.

Market Report Scope

Food Premix Industry News

• In 2023, Primaria Nutrition opened a new premix manufacturing facility
• In 2023, Fermenta Biotech inaugurated its premix manufacturing plant
• In 2021, SternVitamin introduced micronutrient premixes for boosting immunity
• In 2021, Cargill opened a new premix and nutrition facility in the U.S.

*Definition: The food premix market involves the manufacturing and sale of customized food mixture combinations used in various food applications. Food premixes contain vitamins, minerals, amino acids, nucleotides, and other micronutrients that are commonly added to food products to enhance their nutritional value. Popular food products that use premixes include baby food, clinical nutrition products, sport nutrition mixes, bakery products, dairy items, breakfast cereals, and others. Companies in this market formulate premixes as per the specific nutritional requirements and sell them to food manufacturers globally.

Market Segmentation

• Ingredients Insights (Revenue, USD Bn, 2019 - 2031)
  • Vitamins
  • Minerals
  • Nucleotides
  • Amino Acids
  • Botanicals
•  Form  Insights (Revenue, USD Bn, 2019 - 2031)
  • Powder
  • Liquid
•  Functions Insights (Revenue, USD Bn, 2019 - 2031)
  • Bone Health
  • Immunity
  • Digestion
  • Energy
  • Heart Health
  • Weight Management
  • Vision Health
  • Brain Health & Memory
  • Others
•  Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Early Life Nutrition/Baby Food
  • Food & Beverages
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Archer Daniels Midland Company
  • Koninklijke DSM N.V.
  • Glanbia plc
  • Jubilant Life Sciences
  • Hexagon Nutrition Pvt. Ltd.
  • Fenchem
  • SternVitamin
  • Lycored
  • Barentz
  • WATSON-INC
  • Prinova Group LLC
  • Farbest Brands
  • B&H Biotechnology Co. Ltd.
  • Barentz International
  • Daniels Midland Company
  • Glanbia PLC.
  • Prinova Group LLC.