E-LIQUID AND E-JUICE MARKET ANALYSIS

Market Challenges And Opportunities

Therefore, latest innovations in case of designs of e-cigarette and e-juice flavors are expected to attract new users and further boost the global e-liquid and e-juice market growth during the forecast period.

E-cigarette is not as toxic as conventional cigarette and cigars, however, excessive use of the same can be harmful to the human body. In May 2016, the U.S. Food and Drug Administration (FDA) finalized the 'deeming' regulation, which includes requirements for premarket review of e-cigarettes as new tobacco products. Under this, the U.S. FDA can also establish product standards and regulate manufacturing, importing, packaging, labeling, advertising, promotion, sale, and distribution of e-cigarettes, including components and parts of e-cigarettes. Furthermore, there are few federal restrictions on marketing e-cigarettes. For instance, marketing materials for e-cigarettes cannot make claims that the product exposes users to fewer toxins or reduces harm unless the U.S. FDA grants an order allowing such claims. Therefore, the above mentioned regulations against e-cigarette is expected to negatively affect the global e-liquid and e-juice market growth during the forecast period.