E-cigarettes majorly include nicotine, propylene, glycol, glycerin, and flavorings in liquid form that gets vaporized. They are made up of a cartridge, a battery, e-liquid and an atomizer that heats up ingredients in cartridge that creates a vapor inhaled by the consumer. They are tobacco free and do not produce any combustion, smoke, and odor. E-cigarettes function similar to normal cigarettes with visible vapor and an LED light produced when the user draws on an e-cigarette, E-cigarettes tend to offer a sensation (nicotine hit) similar to conventional tobacco cigarettes. According to the US Food and Drugs Administration (FDA), e-cigarettes convert the chemicals such as nicotine into an aerosol that is inhaled by the user.
Increasing health awareness regarding the use of cigarettes, adoption of eco-friendly products, and the tax hike of regular cigarettes are the factors contributing to growth of the e-cigarettes market. In July 2013, the World Health Organization (WHO) issued a statement regarding the potential risks of using e-cigarettes, which include throat irritation and coughing. This is expected to hamper the growth of the global e-cigarettes market.
Global E-Cigarettes Market Taxonomy:
Global E-cigarettes market is segmented into:
By Product Type:
By Distribution Channel:
Among product type, modular e-cigarettes segment witnessed a significant market share in 2016. The modular e-cigarettes are available in various flavors can be refilled by the user, and also allow the user to adjust the power that is delivered from the e-battery to the atomizer. E-cigarettes are gaining significant traction owing to wide availability of different flavors and improved inhaling experience, which in turn is driving growth of the e- cigarettes market.
Global E-cigarette Market Outlook:
Manufacturers are adopting strategies such as mergers and acquisitions in order to increase their share in the global e-cigarettes market. For instance Philip Morris International (PMI) merged with Altria in 2013 in order to market e-cigarettes. This resulted in PMI gaining the right to sell Altria's e-cigarettes outside the U.S.
Key players in Global E-cigarettesMarket -
Some of the key players operating in the global e-cigarette market include Japan Tobacco Inc., Reynolds American, Philip Morris International, Altria Group Inc. VMR products, and British American Tobacco.
Key Developments:
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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