BLUEBERRY INGREDIENTS MARKET ANALYSIS

The global blueberry ingredients market size was valued at USD 2, 2277.4 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 7.3% from 2023 to 2030. The growth of the blueberry ingredients market is mainly driven by increased health awareness among the consumers and their shift towards products that are nutrient-rich, low in sugar, and high in protein. Additionally, the ingredient is also being used to promote the nutritional content of products. Blueberries have become one of the preferred ingredients for food and beverage manufacturers across the world. The ingredient is used to enhance the quality and taste of food products, especially bakery products. The rising popularity of this ingredient is attributed to its antioxidant properties, which protect the human body from the oxidative stress caused by free radicals.

Global Blueberry Ingredients Market: Regional Insights

Based on geography, the global blueberry ingredients market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

North America is expected to dominate the global blueberry ingredient market, owing to the increasing demand from food industry and dietary supplements sector in the region. The US blueberry ingredients market was valued at USD 367.8 million in 2018, and is projected to reach USD 485.0 million by 2024, at a CAGR of 4.82% during the forecast period, 2019-2024.

The Europe market is projected to show strong growth during the forecast period due to expansion of food industry and increasing health number of conscious consumers in the region. According to the article published by blueberries consulting in 2018, Germany held 17% of the total import of frozen blueberries in the European market.               The German blueberry ingredients market was valued at USD 88.2 million in 2018 and is projected to reach USD 134.7 million by 2024, witnessing a CAGR of 7.44% during the forecast period, 2019-2024.

Figure 1. Global Blueberry Ingredients Market, By Region 2022

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Global Blueberry Ingredients Market Drivers:

Growing demand for healthy snacking is fostering market growth

Rise in the number of health conscious consumers worldwide is creating demand for nutritious food ingredients. Increasing use of blueberry ingredients in snack bars and Greek yogurt is projected to augment market growth. In June 2022, CLIF Kid Zbar® has expanded line of organic, whole-grain energy snack bars with the launch of Blueberry Muffin flavor Zbar, a delicious energy snack bar reminiscent of a blueberry muffin straight from the oven.

Increasing demand for organic blueberry ingredients to propel market growth

Owing to the growing consumption of organic food products, several countries are focusing on increasing the production of organic fruits and vegetables, including blueberries. For instance, the share of organic blueberries has grown very quickly in Belgium in recent years. The total consumption of blueberries is on the rise and the share of the organic is growing at a similar pace. According to the United States Department of Agriculture, the United States spends more than USD 1 billion a year to import organic food, and the ratio of imported to exported products is about 8:1, which indicates the rise in the demand for organic food products in the country.

Global Blueberry Ingredients Market Opportunities:

Growing demand for superfood is expected to provide lucrative market opportunities for key players involved in the global blueberry ingredient market. These berries have been called "super foods" due to their rich antioxidant content and are a great addition to daily diet. They are also low on the glycemic index with a value of 53, making them a perfect choice for those watching their blood sugar. They have a high level of vitamin C, which is essential for wound healing and preventing infections in the body. They also contain a variety of micronutrients, including manganese, dietary fiber, and potassium. The antioxidants in blueberries are what provide their "superfood" status. They can improve overall health and reduce the risk for chronic disease by reducing inflammation and lowering the risk of cancer.

Evolving natural food movement is expected to hold bright market opportunities. Consumers worldwide are looking towards authentic food products that are less processed, natural, and clean-labeled. Moreover, incorporation of blueberry ingredients in various functional confectionery and infants is also expected to offer profitable market opportunity for key players.

Global Blueberry Ingredients Market Trends:

Clean-labeled ingredients is a recent trend

Key players are introducing clean-labeled product in the market to meet the growing demand of health conscious consumers. The usage of real fruit content in confectionery is gaining importance among consumers. This will favor the market growth in the near future.

Blueberry ingredients for medicinal purpose is creating hype in the market

The European Medicines Agency approved various botanical preparations from blueberry ingredients, for the treatment of diarrhea and minor venous circulatory disturbances. Hence, blueberry ingredients can be considered for nutritional and medicinal applications. This factor triggered the demand for blueberry ingredients for pharmaceutical applications, in the European region.

Global Blueberry Ingredients Market Restraints:

Inadequate production and volatile price of blueberry to restrict market growth

The high cost of production because of fluctuating prices of raw materials is projected to hinder the market growth during the forecast period. Due to high cost of blueberry ingredients seems to be more focused on less expensive alternatives.    

They are treated with pesticides

Blueberries are sometime treated with pesticides in order keep them intact and healthy till harvest. Pesticides based blueberry may cause so many health related problems, thereby limiting their adoption across consumers looking for organic and natural food. This factor is expected to hamper the market growth.

Figure 2. Global Blueberry Ingredients Market, By Type 2022

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Global Blueberry Ingredients Market Segmentation:

The global blueberry ingredients market report is segmented into application, ingredient type, and geography

Based on application, the market is segmented into Pharmaceutical, Food and Beverage, and Nutraceutical/Dietary Supplement. Out of which, Food and Beverage is expected to dominate the global market over the forecast period and this is attributed to the growing use of blueberry as a flavor ingredients in preparing ice-creams, pancakes mixes, muffin, yogurt, and flavored milk. The food and beverage segment of the market was valued at around USD 1,441.0 million in 2018, and it is projected to reach USD 2,136.6 million by 2024, registering a CAGR of 6.90% over the forecast period (2019-2024).

Pharmaceutical segment is also expected to witness significant growth in the near future and this is owing to the fact that it is considered as “super food” that is rich in phytonutrients treat urinary tract infections (UTIs), prevent cancer and heart diseases, and depression.

Based on ingredient type, the market is segmented into Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, and Other Ingredient Types. Out of which, Frozen Blueberry is expected to dominate the global market over the forecast period and this is attributed to the growing popularity of smoothies and increasing demand for frozen fruit ingredient. The frozen blueberry segment of the market was valued at around USD 755.4 million in 2018, and it is projected to reach USD 1,205.7 million by 2024, registering a CAGR of 8.20% during the forecast period (2019-2024).

Dried Blueberry segment is also expected to witness significant growth in the near future owing to the growing demand from snack mixes and breakfast cereals. Dried fruits have extended shelf-life which makes them for processed food products. The dried blueberry segment of the market was valued at around USD 210.7 million in 2018, and it is projected to reach USD 324.8 million by 2024, registering a CAGR of 7.63% during the forecast period (2019-2024).

Global Blueberry Ingredients Market: Key Developments

In July 2018, AGRANA Beteiligungs-AG acquired 49% of stake in Elafruits SPA, an Algerian producer of fruit preparations located in Akbou. AGRANA extended its presence in the African market through this acquisition.

In February 2019, Dohler launched natural ingredients and integrated solutions  for  indulgent  bakery  products  and confectionery, including fruity chocolate tablets with blueberry  granulates,  crunchy  malt  pralines,  and mango-blueberry cupcakes.

In October 2018, Döhler launched new product concepts in line with consumer taste preferences in Middle East & Africa. The company presented natural ingredients and integrated solutions for indulgent bakery products and confectionery, which include the popular fruit- filled ma’amoul cookie to tasty muffins with freeze- dried mango and blueberry granulates.

Global Blueberry Ingredients Market: Key Companies Insights

The global blueberry ingredients market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global blueberry ingredients market are Ingredion Incorporated, AGRANA Beteiligungs-AG, Dohler GmbH, Sensient Technologies Corporation, Tianjin Jianfeng Natural Product R&D Co. Ltd, Givaudan SA, FutureCeuticals, Scenic Fruit Company, Atlantic Blueberry Company Inc., and Jasper Wyman & Son Inc.

*Definition: Blueberries are an excellent source of vitamins, minerals, and antioxidants. These nutrients help to protect body from various diseases, and the flavonoids in blueberries help to repair damaged cells and strengthen immune system.