APPLE JUICE CONCENTRATE MARKET ANALYSIS

The global apple juice concentrate market is estimated to surpass US$ 4.33 Billion by the end of 2030, in terms of revenue, exhibiting a CAGR of 6.6% during the forecast period (2023 to 2030).

Drivers

• Health benefits associated with the apple juice concentrates: One of the key factors expected to stimulate market growth during the forecast period is the multiple applications of apple juice concentrate in the food processing industry. The changing dietary preferences of the population have led to a significant rise in the consumption of nutritional juices, which in turn is expected to increase the demand for apple juice concentrates in the market. A rise in the demand, production, and consumption of all the above-mentioned food products is surging the global apple juice concentrate market’s growth. For instance, in January 2022, according to the data published by the World Wide Fund for Nature Inc., an international non-governmental organization, the demand for dairy continued to increase in large part due to population growth, rising incomes, urbanization, and the westernization of diets in countries such as China and India.

• The increasing launches of apple concentrated-based food product: Rising demand for apple concentrate from the food and beverage industry for manufacturing various food products such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel market growth of apple concentrate. Moreover, rising demand for a dietary supplement such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel market growth of apple concentrate.

Market Restraints

• Limited access to raw materials, as the availability of apple is the biggest challenge: The main problem currently is a lack of access to raw materials because apples are so readily available and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Moreover, the production of apples requires lots of water, which is also a major concern among farmers. Hence, the limited availability of apples is acting as a major challenge to the expansion of business. This factor is expected to hamper market growth of apple concentrate. Not from concentrate (NFC) juices are made of fruits that have been processed into fruit juices and, if stored at the appropriate temperature, have the advantage of lasting for up to two years. A rise in demand for NFC juices can be attributed to changing consumer preferences from volume to nutrition.
• Intense Competition in the market: The global apple juice concentrate market is highly competitive, with several large players vying for market share. This has led to price wars and intense marketing campaigns, which have impacted the profitability of manufacturers. For instance, in 2021, the Chinese apple juice concentrate market witnessed intense competition due to the entry of several new players.

Market Trends

• Production of apple juice from powder concentrate is rising: The rising production of apple juice from powder concentrate is a major trend that has been observed in the market. For instance, in March 2020, Coca-Cola India, announced the launch of Minute Maid Apple Sparkle. A graphical representation of fresh red Kashmiri apples and sparkling bubbles depicts that it is zinged up for more fun with fruit. The launch of Minute Maid Apple Sparkle is also in sync with the company’s ‘fruit circular economy’ initiative, which seeks to increase local sourcing of fruit pulp. The apples for Apple Sparkle are sourced from exotic Kashmir apples. Apple powder concentrate is gaining traction in the market because liquid forms of juice need to be packed and stored with special care and have a shorter shelf life as compared to powder forms. Therefore, the growing trend of producing apple juice from powder concentrate is projected to fuel market growth of apple concentrate.

Opportunity

• Expansion of business: The market players in global apple juice concentrate are focusing on product portfolio expansion coupled with business expansion. This factor is anticipated to create lucrative growth opportunities for the global apple juice concentrate market. For instance, after its successful foray into creating robust mango processing supply chains on May 26, 2022, Parle Agro, an India-based company, envisioned the creation of a similar network for apple juice concentrate due to the immense popularity of its apple-based drinks such as Appy, Fizz, and B Fizz.

Market segmentation

Figure 1. Global Apple Juice Concentrate Market by Product Type in 2023

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On the basis of product type in 2023, Clarification is the term for this precipitation stage. Clarified concentrated apple juice is far more popular than natural apple juice that is not clarified due to consumer’s preference for a completely clear, pure apple juice. Clarified, concentrated apple juice is produced by removing the pectin and starch components of apple pulp during the production process. This form of juice concentrate is the most refined among all types of concentrates. Clarified apple juices can contain up to four times as many polyphenols as natural juice. Clarified apple juices dominate the global apple juice concentrate market with 58% of market share due to its longer shelf life and consumers demands for purity.

Figure 2. Global Apple Juice Concentrate Market by Region in 2023

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Among regions, Europe held a dominant position in the global apple juice concentrate market in 2023, accounting for 44.70% market share in terms of revenue, followed by North America and Asia Pacific. The apple juice concentrate market in Europe is in a high-growth stage. The temperature in the European Union varies from one country to another, thus resulting in the production of different varieties of fruits in different countries. In the European Union, apple juice concentrates are produced by a limited number of countries, such as Poland, The Netherlands, Italy, Spain, and Germany. Germany is among the few countries in Europe that are inclined toward producing apple juice concentrates. It is a key manufacturer of apple juice concentrate among the European Union’s member states. Germany has a temperate climate that is suitable for producing apples. Germany and Italy are the major EU producers of apple juice concentrate. Apple juice concentrates are in high demand due to their consistent quality and supply.

Global Apple Juice Concentrate Market - Impact of Coronavirus (Covid-19) Pandemic

The COVID-19 pandemic has impacted the food and beverage industry both positively and negatively. The demand for a wide range of processed foods and ready-to-eat drinks, such as packed fruit juices and fruit concentrates, increased owing to the health benefits associated with them. Before the outbreak of COVID-19, consumers were gradually shifting towards healthier food and beverage alternatives by reducing their intake of sugary products such as soda, cold drinks, and other similar beverages, owing to growing disposable income and awareness about health. The outbreak of COVID-19 further encouraged this trend, and consumers across the globe started adopting healthy food and beverages, including fruit juices and fruit concentrates, in their daily diet. Hence, the sales of apple juice concentrate were not halted significantly during the pandemic period. Several apple juice concentrate manufacturers also leveraged the situation and developed new products that met the growing demand for apple juice concentrates.

Key development

• In September 2021, Kerry Group PLC is an international leader in taste & nutrition innovation. Our scientists create ingredients for products people enjoy & feel better consuming who has completed the acquisition of Hare Topco, Inc. trading as Niacet Corp. Niacet is a global market leader in technologies for preservation.
• In March 2020, Welch’s launched a new line of apple juice concentrates called Welch’s Simply Apple Juice Concentrates. These concentrates are made up of 100% real apples and are available in a variety of flavors. Welch’s is a brand of grape juice, juice cocktails, jams and jellies that are sold in 40 countries around the world
• In March 2021, AGRANA Fruit Japan Ltd transforms fruit and other agricultural raw materials into high quality products for customers around the world has acquired Taiyo Kagaku Co. Ltd. as part of its strategy to expand its presence in Asia. After China, India, and South Korea, Japan is now the fourth Asian country in which the company is located.
• In April 2020, Dohler group Global producer, marketer and provider of technology-based natural ingredients, ingredient systems and integrated solutions for the food and beverage has announced the launch of a new product line of apple juice concentrates called Dohler apple juice concentrates. These concentrates are made with high–quality apples and are available in a variety of flavors including apple, pear, and cranberry.

Competitive Section

Key players operating in the global apple juice concentrate market include AGRANA Beteiligungs-AG, Baor Products, CitroGlobe S.r.l., Döhler GmbH, FIL Industries Private Limited, Fructrum GmbH, FruitSmart, H&H Products Company, Hermann Pfanner Getränke GmbH, Himalyan Food Park, Ingredion, Lizaz Food Processing and Old Orchard Brands, LLC.

*Definition: Apple concentrate is a type of ingredient that is used in various products, such as sauces, snacks, and beverages. It is also used as a sweetener, sometimes as an alternative to sugar and syrup. The standard brix grade of apple juice concentrate is 70-72 degrees and appears as a neutral-colored viscous liquid that tastes like a ripe apple when reconstituted since it is highly acidic in nature. The higher the acidity of the apple juice, the less sweet it is, and it is used to make various beverage products such as juice, soft drinks, squash, and cider.