APPLE CONCENTRATE MARKET ANALYSIS

Apple concentrate is a type of ingredient that is used in various products such as sauces, snacks, and beverage. It is also used as sweetener sometimes as an alternate of sugar and syrup. The standard brix grade of apple juice concentrate is 70-72 degrees and appears as a neutral-colored viscous liquid that reaches a taste like a ripe apple when reconstituted since this is highly acidic in nature. The higher the acidity of the apple juice, the less sweet it is and it is used to make various beverage product such as juice, soft drink, squash, and cider.

Global apple concentrate market was valued at US$ 2,852.71 Million in 2021 in terms of revenue, exhibiting a CAGR of 5.8% during the forecast period (2022 to 2030).

Drivers

Increasing launch of apple concentrated based food product is expected to fuel market growth over the forecast period. For instance, in February 2019, Wedderspoon, a Manuka honey and honey products manufactures announced the launch of its new Apple Cider Drinking Vinegars and Apple Cider Vinegar Concentrates with mnuka honey. The product is available in three different flavors and support functions — immunity, boost, and detox- the beverages contain enzymes, amino acids, antioxidants and ingredients such as matcha, turmeric, and blackcurrant.

Rising demand for apple concentrate from the food and beverage industry for manufacturing various food product such as beverages, confectionery, and soups to enhance the flavor of the food items is expected to fuel the market growth of apple concentrate. Moreover, rising demand for a dietary supplement such as pectin is used as medicine and prescribed by doctors. Hence, the rising demand for dietary supplements is also expected to fuel the market growth of apple concentrate. 

The supply-demand gap has widened as a result of the lockdown that has been enacted in a number of nations' transportation systems, which has adversely affected both domestic and international supply chains. The production rate of apple concentrate is thus expected to be hampered by a lack of raw materials, which will have a detrimental effect on market expansion.

Among region, Europe dominated the global apple concentrate market in 2021, reporting 48.4% market share in terms of revenue, followed by North America and Asia Pacific, respectively

Figure 1. Global Apple Concentrate Market Value Share (%), By Region, 2021

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Market Restraints

Limited access to raw materials because the availability of apple is the biggest challenge these days and farmers are facing various challenges in the farming of apple because of the uncertainty of climate and natural disasters. Moreover, the production of apple require lots of water, which is also a major concern among farmers. Hence, limited availability of apples is acting as major challenges in expansion of business. This factor is expected to hamper the market growth of apple concentrate.

Oxidation is a major factor that impacts the production of apple concentrate. Oxidation is caused due to polyphenol oxidase which is present in apple and it can be avoided by the heating process at the industrial level. But this can increase the cost of the overall production. Moreover, additional efforts are needed to be made in order to produce apple concentrate without oxidation which is highly dangerous for human health. This factor is projected to curb market growth over the forecast period.

Market Opportunities

Rising application of apple concentrate in dental care product is projected to open new doors of opportunity to the market of apple concentrate. Phenolic compounds present in apple concentrates have anti-caries properties i.e. it can be used to treat dental problems such as a cavity. Therefore, the launch of new products such as toothpaste, mouthwash and others which are prepared by using apple concentrate is expected to fuel the market growth of apple concentrate over the forecast period.

The rising number of partnerships among market players is expected to drive the market growth over the forecast period. For instance, in 2019, Amul, an  Indian milk brand entered the fruit juice market and launched a packaged fruit drink brand, Amul Tru, in apple, mango, orange, and lychee variants. This apple juice product is produced from apple concentrate.

Figure 2. Global Apple Concentrate Market Value Share (%), By Application, 2021

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Based on application, the market for global apple concentrate is segmented into food, beverages, cosmetics, pharmaceuticals, flavor, and others. In 2021, beverage accounted for the largest market share of 68.8%, in terms of revenue, followed by food and pharmaceuticals.

Recent Developments

• In March 2019, Coca Cola India, Subsidiary of Coca Cola and manufacturer of carbonated soft drinks, lunched a sub-brand called Minute Made Apple Sparkle, under the brand Minute Made. This sparkling apple juice is made from Kashmiri apples and apple concentrate.
• In March 2019, Diageo PLC, a beverage alcohol company launched, a new cider Rockshore apple cider across Ireland. The product is available in bottles and cans at off-licences, pubs and supermarket.
• In September 2019, Biddenden Vineyards Ltd., producers of ciders, wines & apple juice, launched Biddenden apple juice, one of the new addition to range of new drinks of the company. The product is made out of 100% juice in which there is no preservative added.

Competitive Section

Major players operating in the global apple concentrate market include Agrana Juice Gmbh, Tree Top Inc, Döhler GMBH, Shaanxi Hengtong Fruit Juice & Beverage Group Co Ltd, China Huiyuan Juice Group Ltd, Britvic Plc, Welch Foods Inc, Rauch Fruchtsäfte Gmbh & Co Og, Hermann Pfanner Getränke GmbH, and Cobell Ltd.