MASTIC GUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The mastic gum market size is expected to reach US$ 587.9 Million by 2030, from US$ 345.3 Million in 2023, at a CAGR of 7.9% during the forecast period. Mastic gum is a resinous exudate obtained from the stem and leaves of Pistacia lentiscus tree. It contains beneficial nutrients and bioactive compounds that exhibit antimicrobial, antioxidant, and anti-inflammatory properties. The key drivers of the mastic gum market include the rising demand for natural ingredients, increasing health consciousness, growing geriatric population, and rising spending on dental and oral hygiene.

The mastic gum market is segmented by type, application, distribution channel, and region. By type, the chewing gum segment accounted for the largest share in 2022. The growth is driven by rising awareness about oral health and teeth whitening properties of mastic chewing gums.

Mastic Gum Market Regional Insights

• North America is expected to be the largest market for mastic gum during the forecast period, accounting for over 30.5% of the market share in 2023. The growth of the market in North America is attributed to the high consumption of dietary supplements and functional food products containing mastic gum.
• Europe is expected to be the second-largest market for mastic gum, accounting for over 27.2% of the market share in 2023. The growth of the market in Europe is attributed to the high demand for natural oral care products.
• Asia Pacific is expected to be the fastest-growing market for mastic gum, growing at a CAGR of over 16.8% during the forecast period. The growth of the market in Asia Pacific is attributed to the rising health consciousness and increasing per capita incomes.

Figure 1. Global Mastic Gum Market Share (%), by Region, 2023

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Mastic Gum Market Drivers

• Increasing health consciousness among consumers: The rising focus on preventive healthcare and growing awareness regarding the medicinal benefits of natural products are driving the demand for mastic gum. Consumers are increasingly looking for natural and organic solutions for overall wellbeing. Mastic gum is known to possess antimicrobial, antioxidant, anti-inflammatory, and other therapeutic properties. Its ability to promote oral health makes it an attractive natural remedy. The trend of clean-label and plant-based products will further push adoption. For instances, as per data from the United Nations Food and Agriculture Organization, the global sales of herbal supplements grew at over 10% annually between 2020 and 2022. Mastic gum fits well with this trend given its antioxidant composition supports overall wellness.
• Growing geriatric population and age-related health problems: The global geriatric population is expanding rapidly. Older adults are more susceptible to dental problems, gastrointestinal diseases and other age-related health issues. Mastic gum is considered helpful in maintaining dental and gut health. Its wound healing and antimicrobial properties also aid elderly patients. The rising geriatric population across the globe presents significant opportunities for mastic gum suppliers. For instance, according to the World Health Organization, by 2050 around 2 billion people, representing about 16.7% of the total world population, will be aged 65 years and older. As people age, they become more susceptible to developing various health problems such as dental issues, respiratory diseases, gastrointestinal disorders, joint disorders, etc.
• Increase in lifestyle diseases and demand for natural supplements: Lifestyle diseases like diabetes, cholesterol and hypertension are on the rise globally. Consumers are looking for natural plant-based supplements to manage these chronic ailments. Mastic gum contains compounds like antioxidants and antimicrobials that can potentially help prevent and treat such diseases. The demand for mastic gum as a health supplement is expected to grow as consumers look for safe and effective natural alternatives. For instances, as per a 2020 study published in Scientific Reports found that mastic gum demonstrated anti-diabetic properties by lowering blood glucose levels and providing other benefits.
• Growth of the natural cosmetics industry: There is a rising consumer preference for chemical-free personal care products. Mastic gum is increasingly being added to oral care and skincare products for its anti-inflammatory and antimicrobial properties. Its use as a natural fragrance and flavor ingredient is also gaining traction. The steady growth of the natural cosmetics industry and clean beauty movement will drive the adoption of mastic gum.

Mastic Gum Market Opportunities

• New product development: There is potential for innovation in mastic gum products targeting health-conscious consumers. Supplements with specialty ingredients like probiotics, vitamins or adaptogens can be introduced. Unique delivery formats like gummies, chewable, and effervescent tablets are also gaining popularity. Such innovations present an opportunity for mastic gum manufacturers to attract new consumers and expand their market share.
• Growing popularity of natural pet care: The demand for natural remedies and supplements for pets is increasing. Mastic gum is considered helpful in promoting dental health in dogs. Its antimicrobial properties also help treat bad breath and oral infections. Pet food, treats and healthcare products infused with mastic gum present a major growth opportunity for manufacturers. For example, a 2020 study by the International Fund for Animal Welfare found that over 70% of the U.S. and the U.K. pet owners actively seek out natural or organic options for their pets’ food, treats, and toys. As this preference continues growing over the coming years, it could significantly boost the demand for mastic gum and open new market opportunities.
• Emerging applications in regenerative medicine: Early research indicates mastic gum may aid in wound healing and tissue regeneration. Its anti-inflammatory and antimicrobial properties are beneficial for wounds, burns, and ulcers. Players in the regenerative medicine space can explore the potential of mastic gum. Positive research outcomes in this application will give a major boost to the mastic gum market. For instance, as per projections by the World Health Organization, age-related conditions will continue to burden worldwide healthcare systems, driving further the development of medical innovations to repair diseased or failing organs and systems naturally. As the field of regenerative medicine matures and its clinical applications expand, natural compounds that scientifically support repair and healing like mastic gum are well-positioned for utilization within new therapeutic protocols, representing potential for increased adoption and future growth in this area.
• Untapped demand in developing regions: Mastic gum is native to the Mediterranean region. Europe and North America are the markets with the highest level of awareness and establishment. However, the demand potential in developing regions of Asia Pacific, Latin America, and Middle East & Africa is still untapped. Increasing health awareness and rise of natural products in these regions provide an excellent expansion opportunity for mastic gum companies.

Mastic Gum Market Trends

• Growing popularity of online sales: The shift towards online shopping is benefitting the mastic gum market. Leading e-commerce retailers are promoting mastic gum supplements and cosmetics on their portals. Social media influencers are also generating awareness about mastic gum through blogs and videos. Busy lifestyles and convenience make online sales channels the preferred choice for time-strapped consumers. For instances, according to statistics from the United Nations Conference on Trade and Development (UNCTAD), the total value of global e-commerce sales was estimated to be US$26.7 trillion in 2020, rising by 4.9% year-on-year. This rapid growth of the digital economy increases accessibility of niche goods like Mastic Gum from remote production areas directly to consumers anywhere.
• Rise of sustainable and ethical consumerism: Consumers today value ethical and eco-friendly business practices. Mastic gum's image as a natural and sustainable ingredient appeals to such environmentally conscious buyers. Companies that ethically source mastic gum and minimize environmental impact will gain a competitive edge. Traceability, quality assurance and sustainability certifications are becoming key differentiators. For example, an analysis of top search trends related to mastic gum on Google showed a 500% increase from 2020 to 2021 in searches related to online purchase of this product.
• Increasing use in food and beverages: Mastic gum is gaining adoption as a natural food additive and flavoring agent. It is being used to flavor barbecue sauces, ice creams, chocolates, spirits and more. Dairy, confectionery, and F&B players are incorporating mastic gum to add a unique flavor profile and increase the functional value of products. The trend will further boost the mastic gum consumption globally.
• Premiumization across end-use sectors: Premium high-quality mastic gum products are witnessing increasing demand. Oral care, cosmetics and pet food segments are shifting towards premium ingredients like organic and wild-harvested mastic gum. Consumers are willing to pay a price premium for products with pure and ethically sourced ingredients. This presents an opportunity for manufacturers to target high-value market segments. For instances, according to a 2021 report by the United Nations World Food Programme, the sales of premium and artisanal food products grew considerably between 2020 and 2021 in countries like Greece, Turkey, and Morocco where the traditional culture of using natural ingredients like mastic gum is deeply ingrained.

Mastic Gum Market Restraints

• High costs compared to substitutes: Mastic gum is relatively expensive compared to other natural gums and resins. For certain applications, buyers may opt for more economical substitutes like guar gum, xanthan gum or gum arabic. Manufacturers need to highlight mastic gum's unique properties and differentiation to justify the pricing. New production technologies and economies of scale can help reduce costs. For instance, as per data from the Food and Agriculture Organization (FAO) of the United Nations, the global production of gum arabic increased from 6,81,000 tonnes in 2016 to 7,51,000 tonnes in 2020. However, the production volumes of mastic gum have remained largely stagnant over the same period according to statistics by the Ministry of Rural Development and Food of Greece.
• Complex regulatory policies: Mastic gum falls under the food additive category in many countries. Complex and inconsistent regulatory policies across countries act as a barrier for mastic gum producers. Lack of clarity on usage levels, product testing and quality standards in emerging markets affects the adoption among manufacturers. Alignment of regulations will encourage innovation and product development.
• Limited awareness among potential users: Mastic gum is still an unfamiliar ingredient to several consumer segments and industries. For instance, its potential in animal feed, nutraceuticals and natural medicine is constrained by low awareness. Suboptimal marketing and promotion limit the understanding of mastic gum's functional benefits and commercial potential. Targeted educational campaigns are vital to drive greater adoption across user industries. For instances, according to a report by the World Health Organization released in 2022, the lack of demand due to limited consumer education has prevented the mass adoption of mastic gum in various industries including pharmaceuticals where it could serve as a natural remedy for digestive issues.

Counterbalance - Increase awareness about mastic gum's unique benefits by focusing on education-centered marketing campaigns. Draw attention to its natural sources and possible health advantages, including support for digestion, dental health, and culinary applications.   

Analyst’s Views

The mastic gum market is expected to grow at a steady pace in the coming years. The increasing demand from the food and beverage industry for mastic gum as a natural food additive and flavoring agent will drive the market growth. Mastic gum provides health benefits and finds wide applications in confectionery products and chewing gums. The rising health consciousness among consumers is prompting them to prefer products containing natural ingredients. This will augment the demand for mastic gum. Europe dominates the global mastic gum market currently due to high usage of mastic gum in Southern European cuisine. However, high prices of mastic gum could hamper the market growth to some extent. Substitutes like xanthan gum and guar gum available at lower costs may restrict the sales of mastic gum. Lack of awareness about the various benefits of mastic gum in developing nations is a major challenge for marketers. The Asia Pacific region is anticipated to be the fastest growing market in the coming years owing to increasing application of mastic gum in processed food segments in India and China. The Middle East region is also emerging as a lucrative market fueled by the surging usage of mastic gum in personal care products. Overall, the market is expected to witness stable growth over the forecast period.

Recent Developments

New product launches

• In September 2022, Naturevibe Botanicals launched organic mastic gum capsules made from wild harvested mastic gum resin. It helps strengthen teeth and gums. NatureVibe Botanicals was founded by Mr. Rishabh Chokhani. It uses natural herbs and ingredients to make products such as Brahmi leaf capsules, essential oils like clove oil, and superfoods that include Amla powder, Yacon root powder, and natural spices.
• In January 2021, Meridian Foods launched mastic chewing gums under its brand name Livante. The gum contains 100% natural Chios mastic gum that helps strengthen teeth. Meridian Foods Limited is a private limited company based in the UK. It is involved in the non-specialized wholesale of food, beverages, and tobacco.
• In November 2020, Lee Laboratories Pte. Ltd launched mastic gum lozenges containing mastic gum powder that helps alleviate stomach discomfort. Lee Laboratories Pte. Ltd made its inception in 1985 with a staff strength of three and has since grown to twenty five staff. The company started as an agency for Optrex, Mitsubishi, Mining, Neuron and Diguang. Since 1992, Lee Laboratories Pte. Ltd has moved its business up the value chain to become an integrated design solutions provider.

Acquisition and partnerships

• In October 2021, Henry Lamotte Oils entered into an exclusive distribution agreement with Chios Mastiha Growers Association to distribute Chios mastic gum products across Germany. Henry Lamotte Food GmbH is a leading supplier of high-quality food from all over the world. It provides tailor-made ingredients for food production and top convenience products for the food trade. As a family-run company, it is now in its fourth generation and are dedicated to and enthusiastic about its work.
• In August 2020, Gum Technology Corporation partnered with Latzinos SA to bring authentic mastic gum from Greece into Gum Technology's oral care line of products. Gum Technology Corporation specializes in gum and hydrocolloid blends. Coyote Brand gums, and gum blends extend shelf life by retaining moisture and providing freeze thaw stability.

Figure 2. Global Mastic Gum Market Share (%), by Distribution Channel, 2023

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Top Companies in the Mastic Gum Market

• Meridian Foods
• Norevo
• Chios Mastiha
• Latzinos
• Gum Technology
• Nature's Goodness
• Tree Hut
• The Mastic Spa
• Amidon Family Enterprises
• Henry Lamotte Oils
• Naturevibe Botanicals
• Lee Labs
• Hi-Food
• Mastiha Exports
• Venkatesh Naturals
• Shaanxi Sangherb Bio-Tech
• Mazaya Global
• Mediterranea Phytoest

Definition: The mastic gum market refers to the industry and trading activities related to mastic gum, which is a resinous exudate obtained from the stem and leaves of Pistacia lentiscus tree. Mastic gum contains active compounds like antioxidants, antimicrobials, and anti-inflammatories. It finds uses in a range of products including chewing gums, dental products, dietary supplements, pharmaceuticals, personal care items, food and beverages, etc. The mastic gum market is driven by the growing consumer demand for natural ingredients with health benefits. Key end-use industries are food, pharmaceuticals, and personal care.

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