GLOBAL PARENTING APPS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Regional Analysis

Global Parenting Apps Market- Regional Insights

• North America is expected to be the largest market for parenting apps during the forecast period, accounting for over 35.7% of the market share in 2023. American parents have readily embraced various parenting apps to help track their child's activities, milestones, and make informed decisions. Several app developers are also based out of the U.S., which has helped accelerate the offerings and innovations in this space. Some of the most popular parenting apps, such as Baby Connect, Baby tracker, and Kids First, have been started by American entrepreneurs to cater to the needs of parents in their country first before expanding globally.
• Asia Pacific is expected to be the second-largest market for parenting apps, accounting for over 25.2% of the market share in 2023. The Asia Pacific region has emerged as the fastest expanding parenting apps market globally. The Asia Pacific region, especially countries like India and China, is projected to be the fastest growing market for parenting apps over the next five years. With rising disposable incomes and increasing penetration of affordable smartphones, more parents in this region are actively seeking digital solutions to aid their parenting journey. The trend of nuclear families has also fuelled the demand for apps that help new parents adapt to their new roles effectively. Localized app offerings in regional languages have made parenting concepts more understandable for new-age mothers and fathers.
• Europe is expected to be the fastest-growing market for parenting apps, with a share of 19% during the forecast period. The European market is dominated by high quality apps from the U.K., Germany, France, and other developed nations. Owing to stringent privacy laws and data protection guidelines, European parenting apps tend to focus more on building trust through transparent policies. Many apps offer flexible subscription plans and offline access to important information for users who may not have consistent internet connectivity while traveling within Europe. Localization of content and customization as per each country's parenting styles have helped apps succeed across national boundaries on the continent. However, pricing remains a key factor for driving mass adoption across various socio-economic segments.