Recent Developments:
New product launches:
Acquisition and partnerships:
In May 2022, The Honest Company acquired Earth Mama Organics, expanding its portfolio into the herbal supplements and belly butter category.
Earth Mama Organics is a company that offers a range of herbal care products, including herbal supplements and belly butter, formulated with effective organic ingredients to support pregnant and breastfeeding women and their families.
The Honest Company is a digitally-native consumer products company that provides safe and effective products for baby, personal care, cleaning, and vitamins.
In January 2023, The Vitamin Shoppe partnered with Ancient Nutrition for retail distribution of its collagen protein powders and fiber supplements
The Vitamin Shoppe is an American retailer of nutritional supplements, based in New Jersey. The company offers a wide range of products, including vitamins, supplements, protein powders, probiotics, and more. The Vitamin Shoppe operates both online and in-store, with over 700 locations across the United States.
Ancient Nutrition is a health and wellness company that offers a range of products, including whole-food supplements, multivitamins, and CBD hemp products. The company focuses on using organic, raw, and superfood ingredients, with an emphasis on regenerative farming practices. Ancient Nutrition's CBD hemp products are made from USDA Certified Organic hemp grown in the USA and blended with historically regarded and clinically-studied botanicals. The company is dedicated to regenerative farming practices and has committed 1% of all revenue to the RANCH Project, which focuses on regenerative organic agriculture.
In September 2021, Nestlé Health Science acquired Vital Proteins, adding collagen supplements and protein powders to its portfolio of consumer health products.
Nestlé Health Science is a global leader in the science of nutrition, committed to nourishing those who need extra care, filling nutrition gaps, and providing innovative products for a healthier future. The company offers a range of products, including whole-food supplements, multivitamins, and CBD hemp products, and focuses on using organic, raw, and superfood ingredients, with an emphasis on regenerative farming practices. Nestlé Health Science has three areas of focus: active lifestyle nutrition, medical nutrition, and ph armaceuticals. Vital Proteins is a health and wellness company that produces collagen supplements. armaceuticals. Vital Proteins' products are designed to help people feel better and live fuller lives through sustainably-sourced nutrition products, promoting health, fitness, and natural beauty. The company offers a range of products, including collagen peptides, marine collagen, and other supplements. Vital Proteins' collagen supplements are made from high-quality bovine and marine sources and are unflavored and easily digestible.
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