Market News
Custom Shoes Market - Recent Developments
New product launches
- In March 2021, Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. Nike launched Nike By You, allowing consumers to customize and personalize Nike footwear with various design options. This boosted Nike's presence in the custom shoes segment.
- In January 2022, Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. Adidas introduced its customizable Adidas A-ZX sneakers range in the U.S. market. The shoes can be customized with unique color and print combinations.
- In April 2020, Puma introduced its customizable Puma Customize Franchise, entering the custom athletic footwear market. Consumers can customize styles, colors, and add personal IDs.
Acquisition and partnerships
- In October 2021, Nike acquired TraceMe, a startup that enables customized experiences through digital engagement. This supports Nike's direct-to-consumer strategy.
- In May 2022, Adidas partnered with long-time supplier AMS Fulfillment to expand its U.S. customization capabilities for footwear