Australian companies are setting new standards in the skincare products industry. They are constantly innovating to develop more natural and effective products for their customers, leading to the industry’s growth.
In March 2025, Go-To Skincare introduced Spot Stoppas pimple patches for all skin types. These new patches contain Tea Tree Oil, Salicylic Acid, and Cica to create pimples effectively without drying out the skin.
In February 2025, OLAY introduced Super Serum Body Wash, its latest innovation in personal care. The new body wash is designed to enhance in-shower skincare routine and promote luminous skin. It features 5+ ingredients and advanced skin-delivery technology to provide skincare benefits during shower.
In September 2024, Beiersdorf expanded its anti-aging portfolio with the launch of Eucerin Hyaluron-Filler Epigenetic Serum. The new innovative product features the company’s patented skin-specific age clock technology for measuring the skin’s biological age. The serum effectively addresses ten signs of skin aging, including wrinkle reduction, increased firmness, and improved facial contours.
In April 2024, Australian skincare brand FLORESCENS unveiled a new range of plant-derived skincare products, including Dynamic Day Serum with Natural C and Resistance Night Serum with Plantinol. These solutions are crafted to meet growing demand for vegan and sustainable skincare products.
The new products are formulated using plant-based compounds, including natural vitamin C and Plantinol, a natural alternative to synthetic retinol. They are designed to provide a plethora of benefits to skin while minimizing potential irritations.
In August 2023, L’Oreal Group acquired Australian luxury beauty brand Aesop to meet evolving consumer needs and strengthen its presence in lucrative regions. The acquisition will help L’Oreal expand its portfolio of high-end skincare products and tap into Aesop’s strong market positioning.
These recent developments showcase the industry’s commitment to continuous innovation in skincare products. They highlight a broader trend towards targeted, science-backed formulated aimed at addressing specific skin concerns like hydration, acne, and aging.
New product launches, like that of Go-To Skincare’s Spot Stoppas, OLAY’s Super Serum Body Wash, and Beiersdorf’s Eucerin Hyaluron-Filler Epigenetic Serum, will likely influence consumer preferences and competitive dynamics in Australia skincare products industry. Similarly, companies are utilizing e-commerce platforms to reach a wider audience and boost sales.
According to Coherent Market Insights (CMI), the Australia skincare products market size is projected to total US$ 3,534.9 million by 2032. Demand for Australian skincare products will likely grow at 4.7% CAGR during the assessment period.
Sources:
Companies: L’Oreal Group, OLAY, Beiersdorf
