Australia is leading the way in sustainability, especially in the skincare products industry. Consumers across the world are now seeking products that reflect their values and are eco-friendly. This is igniting a new flame of sustainable practices in Australian beauty landscape.
Leading Australian skincare brands are placing sustainability at the heart of their business strategies. They are striving to develop sustainable beauty products to woo more and more eco-conscious customers. Let’s explore some of the sustainable practices adopted by green beauty brands for sustainable skincare in Australia.
- Sustainable Packaging in Skincare
Packaging is a key indicator of a beauty brand’s commitment to sustainability. Traditionally, skincare brands in Australia and other nations have been packing their products in plastic containers. This has resulted in increased plastic pollution. However, over the last few years, there has been a rapid shift towards eco-friendly skincare packaging.
Top Australian brands like Go-To Skincare and Biologi are switching to recycled and compostable packaging to offer plastic-free beauty products. They use recyclable and refillable containers as well as compostable packaging to reduce plastic waste.
Many companies, including The Skincare Company, are also delivering their beauty products sustainably by using compostable postage satchels and ink-free printing. They are working towards a goal of 100% recyclable packaging, in line with APCO’s national targets.
- Sustainable Sourcing of Ingredients
Australian beauty brands are focusing on using native botanicals like Tea Tree, Kakadu Plum, and Emu Apple courtesy of their potent skincare benefits and minimal environmental footprint. This also reduces their dependence on synthetic or imported ingredients.
Companies like Jurlique and Sukin use botanical extracts that are sustainably harvested. This is aimed at supporting local farmers and communities and reducing the carbon footprint associated with imported raw materials.
- Carbon-neutral Operations
Many skincare brands are working on carbon neutrality. Carbon-neutral skincare brands are using renewable energy sources like solar and wind power in production processes to reduce their environmental impact.
- Vegan and Cruelty-Free Formulations
Skincare giants like Go-To Skincare are known for their cruelty-free skincare products. They are also expanding their vegan skincare product portfolios to reduce reliance on animal-derived ingredients. Vegan and cruelty-free formulations also help companies align with eco-conscious consumer values.
- Water-saving Formulas and Transparency
Some Australian skincare brands are leading from the forefront when it comes to water conservation. They are developing waterless or low-water formulations like solid cleansers, concentrates, and oil-based serums courtesy of their ability to reduce water usage during manufacturing. These waterless formulations also feature extended shelf life.
Australian skincare brands are also embracing transparency by clearly labeling ingredients and certifications. They educate consumers about their ingredients and sustainable practices. Companies are also striving to obtain certifications like COSMOS to validate their sustainability claims.
Australian skincare product manufacturers are proving that beauty and sustainability can go hand in hand. They are setting new standards for eco-friendly skincare brands by using native ingredients and recyclable and biodegradable packaging, reducing carbon emissions, and using ethical transparency.
Many Australia-based companies use social media to share their sustainability practices. This is leading to increased sales, which positively impact the target industry.
According to Coherent Market Insights (CMI), Australia skincare products industry size is set to total US$ 3,534.9 million by 2032. Demand for Australian skincare products will likely increase at a CAGR of 4.7% during the forecast period.
Sources:
Magazine: The Australian Women's Weekly
Company: The Skincare Company
