In November 2022, Lamb Weston Co. debuted a new, revolutionary potato-based product in Belgium and the Netherlands in conjunction with renowned chef Sergio Herman. The Atelier-Frites product was created as part of Frites Atelier, a fast-casual cuisine concept. This collaboration sought to expand the reach of high-quality fries to a wider audience, notably in the restaurant business. Lamb Weston teamed up with Frites Atelier to create these unique, premium fries to make them accessible to chefs, enabling them to serve a unique, high-end product to customers. This deal is a strategic initiative by Lamb Weston to grow its presence in the foodservice market and at the same time offer chefs with a new and premium product to enhance their offerings.
In February 2022, Kraft Heinz and Simplot Food Group, a joint venture between J.R. Simplot Co. and Kraft Heinz, entered into a strategic agreement to declare Boise, Idaho, as the exclusive manufacturer and supplier of Kraft Heinz's best-selling frozen potato brand, Ore-Ida. By facilitating greater control over the production process, vertical integration aims to enhance operational efficiency. In order to have a seamless supply chain from the field to the freezer, Simplot will start supplying the potatoes that go into Ore-Ida products during the 2023–24 crop season. Enhanced production efficiency, reduced expense, and enhanced Ore-Ida product line quality are the objectives of the agreement. This move enhances the long-term objectives of Simplot and Kraft Heinz to grow the market share of Ore-Ida as well as maximize their production capacities.
The New Super Crunch Julienne Fries and the New Bistro Garlic and Herb Wedges are two instances of the innovative frozen potato range Aviko, a Dutch manufacturer of chips and value-added potato items, released in January 2021. Due to its crispy texture and gluten-free formulation, the Super Crunch Julienne Fries differ from the increasingly numerous gluten-free foods. Conceived to provide an enjoyable crunch and upscale dining experience, these fries are a coveted menu addition in restaurants and at home Besides showcasing Aviko's commitment to meeting a broad spectrum of consumer tastes and dietary needs, this introduction further reinforces the company's position as a leading supplier of premium potato-derived products in the food industry.
The French fries industry has expanded considerably, to a value of approximately USD 25.3 billion in 2020 and expected to grow at a compound annual growth rate (CAGR) of approximately 4.6% from 2021 to 2028, as per Coherent Market Insights (CMI).
Increased demand for convenience foods, the popularity of fast-food chains, and changing lifestyles are the primary drivers of the industry. Another factor propelling market growth is the increasing acceptance of frozen and ready-to-consume French fries in households and foodservice outlets. Introduction of new product variations, including low-fat, gluten-free, and healthier products, is one significant element that is enhancing market scenarios.
