FRENCH FRIES MARKET ANALYSIS

French fries are made from potatoes and are served hot. French fries can be prepared and served in various shapes such as waffle, curly, and thin strips, and are eaten as a snack across the globe. They are served with ketchup, mayonnaise, salsa and others. French fries can be baked or deep fried.

Market Dynamics:-

Growth of the French fries market is driven by the rising online food delivery service companies such as UberEats, Swiggy, Food Panda and others. These companies have made ordering food online convenient and easy, which is a key driving factor for the market growth. Furthermore, increasing product launches by key players in the frozen French fries segment is also driving the market growth. For instance, in November 2018, Aunt Bessie, a frozen chip brand based in the U.K., added new products to its frozen potato product portfolio which included seasoned potato wedges and French fries.

However, growing obesity across the globe has led to increasing awareness regarding healthy eating habits. According to the World Health Organization (WHO), in 2016, around 1.9 billion adults across the globe in the age group of 18 years and above were overweight; of which 650 million adults were obese. Such factors are expected to restrain growth of the French fries market in the coming years.

Market Outlook:-

On the basis of product type, the market is segmented into fresh and frozen, of which the frozen segment is expected to grow significantly during the forecast period. Owing to factors such as increasing investments by key players in the frozen French fries segment is expected to propel the market growth during the forecast period. For instance, in July 2019, McCain, a Canada based frozen food company invested around US$ 100 million in its frozen French fries factory located in Araxa, Brazil. The new production facility is scheduled to open in 2021 and is expected to increase the company’s French fries production in Latin America.

On the basis of region, North America is expected to hold a significant market share in terms of value over the forecast period, owing to the growing fast food industry in the region. According to the Food Empowerment Project, which is a registered non–profit organization, in 2015, the U.S. fast food industry increased to US$ 200 billion from US$ 6 billion in 1970. Therefore, growth of the fast food industry is expected to positively impact the French fries market over the forecast period.

Key Players:-

Key players in the French fries market include McCain, JR Simplot, Lamb-Weston, Aviko, Farm Frites, Ore-Ida, Cascadian Farm Organic, Alexia Foods, Trader Joe's Fan, Checkers & Rally's, and Arby's IP Holder among others.

Key players in the market are focusing on strategies such as product launches, mergers & acquisitions, partnerships & collaborations to strengthen their foothold in the French fries market. For instance, in November 2017, The Silverfern Group, an investment management company announced the acquisition of Australia-based French fries producer, Marvel Packers. The acquisition is aimed to offer substantial growth opportunities for Marvel Packers.

Market Taxonomy:-

On the basis of product type, the global French fries market is segmented into:

• Fresh
• Frozen

On the basis of French fries type, the global French fries market is segmented into:

• Classic Fries
• Waffle Fries
• Curly Fries

On the basis of end-use, the global French fries market is segmented into:

• Food Service
• Retail

On the basis of region, the global French fries market is segmented into:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • Italy
  • France
  • Russia
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East
  • GCC
  • Israel
  • Rest of Middle East
• Africa
  • Northern Africa
  • Central Africa
  • South Africa