Wellness App Market to reach USD 33.78 billion by 2032

The global wellness app market, expected to be valued at USD 12.78 billion in 2025, is on a trajectory of rapid expansion. Projections indicate a USD 33.78 billion valuation by 2032, exhibiting a CAGR of 14.9% during the forecast period. The wellness app market growth is bolstered due to rising consumer focus on mental health, fitness, and holistic well-being. Moreover, the surge in adoption of AI-driven personalized health recommendations and the integration of wearable technology further drives the market expansion.

Key Market Insights

The growing adoption of digital health solutions, increasing health awareness, and rising smartphone penetration are driving the wellness app market growth. The integration of AI-driven personalized recommendations and gamification features is further enhancing user engagement.

In terms of type, the fitness and exercise apps segment is projected to dominate the market, accounting for approximately 6% of the market share in 2025. This growth is attributed to increasing demand for virtual workout solutions. Moreover, a rise in the popularity of AI-driven personal training and home-based fitness programs further boost the market share.
Based on platform, the iOS segment is anticipated to hold the largest market share, contributing 8% in 2025. Strong purchasing power of iOS users, coupled with a preference for premium wellness applications and seamless integration with Apple’s health ecosystem, is driving the segment growth.
Based on device, the smartphones segment is expected to lead with 7% of the market share in 2025. The rising use of smartphones for fitness tracking, meditation, mental health support, and nutrition planning is accelerating growth in this category.
Based on region, North America is expected to generate the largest market share of 8% share in 2025. Strong presence of leading wellness app developers, increased awareness regarding health and fitness, and higher adoption of subscription-based wellness services are key factors driving the market expansion. Asia Pacific is expected to generate a market share of 26.2% during 2025, driven by increasing smartphone adoption, a growing middle-class population, and rising government initiatives promoting digital health solutions.

The full report is now available for purchase: https://www.coherentmarketinsights.com/industry-reports/wellness-apps-market

Wellness App Market Report Coverage

Report Coverage	Details
Market Revenue in 2025	USD 12.78 billion
Estimated Value by 2032	USD 33.78 billion
Growth Rate	14.9%
Historical Data	2020–2024
Forecast Period	2025–2032
Forecast Units	Value (USD billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Type, By Platform, By Device, By Subscription Model, and By Age Group
Geographies Covered	North America, Latin America, Europe, Asia Pacific, Middle East, and Africa
Growth Drivers	· Increasing Awareness of Health and Wellness Among Consumers · Rising Prevalence of Chronic Diseases and Lifestyle-Related Health Issues
Restraints & Challenges	· High Competition Leading to Market Saturation · Data Privacy Concerns Regarding User Information

Market Dynamics

The wellness app market is growing rapidly owing to increasing consumer awareness of health and fitness, the rising adoption of digital health solutions, and the integration of AI and data analytics to provide personalized wellness experiences. Growing preference for preventive care and mental wellness solutions is further propelling the market growth. For instance, on March 24, 2025, Aura introduced an AI-driven app that is designed to help parents keep an eye on their children's online activities and their mental state. The app gives insights into variations in online activities that may reflect emotional or mental health concerns, monitoring aspects such as sleeping patterns and social media use.

In addition, the growing importance of mental well-being is pushing the development of meditation, mindfulness, and stress-management applications. The rising adoption of subscription-based wellness programs and employee wellness initiatives is likely to generate new revenue opportunities for application developers, promoting ongoing innovation in the space.

Market Trends

AI-Powered Personalized Wellness Solutions

Artificial intelligence (AI) and machine learning (ML) integration are transforming well-being apps by providing highly personalized health recommendations. AI-driven apps screen consumer behavior, physiological signals from wearables, and lifestyle patterns and provide customized exercise routines, mental assistance, and dietary guidance.

For instance, on March 5, 2025, Neurofit, an app for mental well-being, launched AI-enabled somatic exercises and biometric monitoring to enable users to fight against chronic stress. Using AI, the app delivers insights on an individual basis depending on stress levels and emotional reactions, boosting mental well-being.

Expansion of Mental Wellness and Mindfulness Apps

The growing awareness of mental health and stress management has led to a surge in meditation, mindfulness, and emotional well-being apps. Consumers are increasingly seeking digital solutions for anxiety reduction, sleep improvement, and emotional resilience.

For instance, in 2022/23, 1.76 million people in England were referred to Talking Therapies for Anxiety and Depression programme (TTAD), 1.22 million entered treatment, and 672,000 finished a course of treatment. 66.5% of those referred to TTAD in 2022/23 were women, and the number of women referred outnumbered men in every local area of England.

Market Opportunities

Growing Corporate Investment in Employee Wellness Programs

Companies are focusing on employee wellbeing, providing a window of opportunity for well-being apps to become part of corporate wellness initiatives. Several companies are investing in stress-reduction, fitness tracking, and mental health support apps to improve the productivity and contentment of their workforce.

On March 11, 2025, Howden Insurance implemented CloudFit, an AI-powered holistic health platform, for their U.S. reinsurance team. CloudFit offers personalized fitness, nutrition, and sleep programs, aiming to improve physical health and mental well-being among employees.

Expansion of Wearable-Integrated Wellness Ecosystems

The surge in smartwatch and fitness tracker adoption is fostering the integration of wellness apps with real-time health monitoring. As users seek seamless tracking of their physical and mental well-being, app developers have an opportunity to create ecosystems that sync with devices like Apple Watch, Fitbit, and Garmin.

In June 2024, PhysioLLM, an AI-driven system was introduced that integrates wearable health data with large language models to deliver personalized insights. This advancement is expected to drive the demand for wearable-compatible wellness applications.

Analyst’s View

“The wellness app market is on a strong growth trajectory, fueled by increasing consumer awareness of mental health, fitness, and holistic well-being,” said Komal Dighe, an analyst. "The convergence of AI-based personal health suggestions, wearable technology, and gamification features is boosting user interest and fueling the market growth. “Moreover, the increasing popularity of corporate wellness programs and the development of mental health and mindfulness apps are a testament to the expanding need for digital health solutions. With North America dominating the market and Asia Pacific as a high-growth area, wellness app developers who specialize in AI innovation, real-time health monitoring, and smooth device integration will be well-positioned for long-term success in this fast-changing industry.”

Recent Developments

In February 2025, Laiqa an India-based femtech startup redefined women’s wellness with the launch of its pioneering health app, LAIQA.. Designed to address hormonal imbalances and related health concerns such as PCOS, thyroid disorders, gut health, sleep, stress, and weight management, LAIQA integrates the ancient wisdom of Ayurveda with cutting-edge AI technology, offering a holistic and personalized approach to women's well-being.

Competitor Insights

MyFitnessPal
Headspace
Calm
Noom
Fitbit
Lose It!
Strava
Peloton
Samsung Health
Apple Health
Insight Timer
8fit
Lifesum
Sworkit
Meditopia

Market Segmentation

Type Insights
- Fitness and Exercise Apps
- Nutrition and Diet Apps
- Mental Health and Wellness Apps
- Sleep and Relaxation Apps
- Others
Platform Insights
- iOS
- Android
- Web based
Device Insights
- Smartphones
- Tablets
- Wearable Devices
Subscription Model Insights
- Free
- Paid
Age Group Insights
- Adult
- Geriatric
- Pediatric