U.S. Men's Underwear Market, By Material (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon), By Category(Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Size(XS, S, M, L, XL, XXL, XXXL), By Age Group(15-25, 26-35, 36-45, 46-55, 56-65, 65+), By Price Range(Below US$10 , US$10-20, US$20-30, US$30 and above), Sales Channel (Wholesalers/ Distributors, Hypermarkets/Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) is estimated to be valued at US$ 8.2 Bn in 2024 and is expected to exhibit a compound annual growth rate (CAGR) of 6.2% during the forecast period (2024-2031), as highlighted in a new report published by Coherent Market Insights.
Men’s underwear is clothing that is worn next to the skin and is usually known as intimate’s clothes. They are mainly used to avoid the other clothes from getting dirty by sweat and also shape the body. These clothes are made up of rayon, cotton, nylon, polyester, silk, and cotton. They keep the private dry and avoid the wet stains while also maintaining comfort. Moreover, men's undergarments support the shapes of private they need for their genitals.
Global U.S. Men's Underwear Market – Impact of Coronavirus (COVID-19) Pandemic
- The World Health Organization (WHO) designated the illness caused by the Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), which first appeared in Wuhan (province of Hubei, China) in the last months of 2019, as "coronavirus disease 2019" or COVID-19. This virus spreads quickly and had a serious negative impact on the economies, social behaviors, and healthcare of every country in the world.
- COVID-19 affected the economy in three main ways: by directly affecting production and demand, by creating disruptions in distribution channels, and through its financial impact on firms and financial markets. Due to the lockdown, several countries, such as India, China, Brazil, and others, faced problems regarding the transportation of things from one place to another.
- Economic Slowdown: The economic impact of COVID-19, such as job losses and reduced income, has influenced consumer spending habits, possibly leading to a decrease in discretionary purchases, including in the apparel sector.
- Shift in Consumer Purchasing Behavior: With more people working from home and prioritizing comfort over formal work attire, there may have been a shift towards buying more casual and comfortable men's underwear.
- Supply Chain Disruption: COVID-19 restrictions affected the global supply chain, potentially causing inventory issues for retailers and delays in production for manufacturers of men's underwear.
- Retail Store Closures: Temporary and permanent closures of physical retail outlets due to lockdowns and social distancing measures have forced consumers to turn to online shopping. Brands with a strong e-commerce presence may have had an advantage, while others could have struggled.
- Changes in Marketing and Sales Strategies: In response to the pandemic and shifts in consumer behavior, underwear brands may have adjusted their marketing campaigns to focus on comfort, well-being, and staying at home, as well as offering promotions to encourage online shopping.
- Health and Hygiene Consciousness: The increased focus on health and personal hygiene may have influenced purchasing decisions, with consumers possibly opting for products marketed with antibacterial or hygienic properties.
- Accelerated E-commerce Growth: The pandemic has accelerated the trend towards online shopping, and underwear brands may have experienced significant shifts in sales channels, with a growing proportion of sales coming from online platforms.
- Production Adjustments: Some underwear manufacturers pivoted to produce personal protective equipment (PPE) during the pandemic, potentially impacting their usual underwear production lines.
- Impact on Luxury and Premium Segments: The luxury and premium segments of the men's underwear market may have been affected differently compared to the mass market and budget segments. Consumers could have prioritized essential and value items over premium brands.
Global U.S. Men's Underwear Market: Key Developments
- Calvin Klein unveiled the 'Fall 2022' campaign in August 2022, highlighting the latest underwear and jeans lines. The line is designed for everyday use with a contemporary style and a combination of recyclable materials to provide wireless comfort. Calvin Klein is a fashion lifestyle brand with a history of bold, non-conformist ideals that inform its approach to product design and communication.
- Hanes brand, Inc. might release the new 'X-Temp Complete Support Pouch' men's underwear with cooling fabric and breathable mesh panels in April 2022, featuring quick-drying and moisture-wicking capabilities. Hanes brands, Inc. is an American multinational clothing company. The company's iconic brands include Hanes, which is the leading basic apparel brand in the United States; Champion, an innovator in lifestyle and athletic apparel; and Bonds, known for setting new standards for design and sustainability.
- Jockey International Inc. partnered with Olympic gold medalist Usain Bolt to launch a new line of underwear, which received widespread media coverage and helped to boost brand awareness. . Jockey International, Inc. is a leading designer, marketer, retailer, and licensor of men's undergarments and women's intimates. It is known for its innovative products, such as creating the first men's underwear brief and introducing temperature-regulating underwear.
- In 2021, Shark Tank menswear brand Buttercloth launched the new product line of the first underwear with cooling icy cotton fabric. Along with the world’s most comfortable shirt, the brand is expanding its product portfolio by redefining comfort and cool underwear.
Link: https://www.coherentmarketinsights.com/market-insight/us-mens-underwear-market-3689
Key Takeaways of the U.S. Men's Underwear Market
- The u.s. men's underwear market is expected to exhibit a CAGR of 6.2% during the forecast period.
- Key companies covered as a part of this study include Phillips-Van Heusen Corporation; Hanes brands Inc.; Jockey International Inc.; Ralph Lauren Corporation; Levi Strauss & Co.; American Eagle Outfitters Inc.; Naked Brand Group Inc.; Perry Ellis International Inc.; HUGO BOSS; Berkshire Hathaway Inc. (Fruit of the Loom).
