The global Tea Market is estimated to be valued at USD 21.43 billion in 2024, exhibiting a CAGR of 6.1% over the forecast period (2024-2031). Furthermore, the growing health consciousness among consumers regarding the benefits of antioxidants and emergence of new flavored tea variants are contributing to the market growth.
The global tea market is primarily driven by the rising health awareness among consumers and growing preference for caffeine-based beverages. Tea has numerous health benefits such as reduced risk of cancer, cardiovascular diseases, diabetes, and neurodegenerative diseases. Consumers are increasingly opting for green and herbal teas due to their antioxidant properties. Furthermore, the increasing number of product innovations with new flavors and infusions of other ingredients like fruits have boosted the popularity of tea-based beverages among millennials. Leading tea producers are focusing on organic and non-GMO certified varieties to cater to the health-conscious demographic. The shifting consumer preference towards ready-to-drink beverages is encouraging tea companies to offer innovative packaging formats of bottled iced tea and canned tea drinks.
Rising health awareness among consumers is driving the global tea market
Consumers are increasingly becoming aware of the various health benefits of tea. Tea is known to contain antioxidants that can help reduce the risk of various cancers, heart disease, and other illnesses. The presence of compounds like catechins, polyphenols, and other antioxidant properties make tea one of the healthiest beverages. This rising awareness about tea's health benefits is a major driver for the global tea market. Consumers are including tea as part of their daily diet and lifestyle to stay healthy. Tea producers are also marketing their products highlighting various health benefits which is attracting more customers.
Growing demand for specialty and premium tea variants is fueling market growth
In recent years, the global tea market has witnessed rising demand for specialty and premium variety teas. Consumers are willing to pay more for unique flavors and experiences. Tea producers are expanding their portfolio to offer novel blends, flavors, herbals, and specialized tea types to cater to this demand. Tea cafes and shops are also promoting different specialty varieties. The booming premium tea segment with new product innovations is notably contributing to the overall expansion of the global tea industry. Manufacturers are differentiating their offerings to gain a competitive edge in this growing specialty tea market.
Price fluctuations in tea commodities pose a challenge
Tea being an agricultural crop, its prices depend on weather conditions, production volumes and other external factors. Unpredictable price fluctuations in tea commodities like black tea, green tea leaves, etc. pose a major challenge for the industry. Rise in commodity prices can reduce manufacturers' margins and affect their profitability. Volatile prices also increase the overall production cost which may lead to hike in retail prices and lower demand from price-sensitive customers. Manufacturers have limited control over such volatility in tea input prices which can negatively impact the global tea market.
Rising raw material costs are restraining market growth
The key inputs required for tea production include tea leaves, packaging materials, and other ingredients. In the recent past, costs of these raw materials have witnessed a significant rise globally. Increase in agricultural wages, transportation costs, and prices of packaging items have pushed up the overall manufacturing cost for tea products. High raw material costs squeeze profit margins for tea companies. Some producers may find it difficult to absorb these extra costs and may hike retail prices. Price rise can dampen demand from budget-conscious customers. Efforts need to be made to control escalating input costs to sustain long-term growth of the global tea market.
Growing health-conscious middle class population in developing nations provides opportunities
Countries like India, China, Brazil and others are witnessing rapid urbanization along with rising disposable incomes. Their populations are becoming increasingly health conscious and gravitating towards nutritious beverages like tea. This expanding middle class represents a huge untapped customer base for global tea producers. By introducing affordable product ranges and effective marketing, companies can benefit immensely from this vast demographic opportunity. Developing nations will likely drive most of the future growth in tea consumption globally. Manufacturers need to focus on these emerging markets by customizing offerings as per the tastes and preferences of local populations.
Popularity of online tea retailers is opening new revenue channels
The booming e-commerce industry has opened up alternate sales channels for tea producers worldwide. Online retailers are offering customers convenience of ordering specialized tea varieties sitting at home. They provide more choice and information to consumers. Tea companies are utilizing multiple online platforms to boost their reach. Social media marketing is also helping them engage with wider audiences globally. The emergence of online tea retailing models has created new profitable avenues, especially important amid restrictions during Covid pandemic. Manufacturers need to have an omnichannel strategy and leverage digital opportunities for sustained business growth.
Link - https://www.coherentmarketinsights.com/market-insight/tea-market-4726
Key Developments:
- In January 2024, Chai Sutta Bar introduced an exciting new tea brand called Maatea. This innovative addition to their product range is designed to appeal to tea lovers seeking distinctive and flavorful tea experiences.
- In June 2024, Lipton launched its new Green Tea Portfolio, aimed at providing consumers with a diverse selection of refreshing and health-conscious choices. This introduction underscores Lipton's dedication to promoting wellness and enriching the overall tea-drinking experience.
- In 2022, Dabur India Limited introduced Dabur Vedic Tea, a premium black tea enriched with more than 30 Ayurvedic herbs recognized for their health benefits and immune-boosting properties.
- In 2022, Tata Consumer Products broadened its green tea range by introducing Tetley Green Tea with Tulsi flavor. This innovative product merges the health advantages of green tea with the esteemed herb Tulsi, renowned for its abundant wellness benefits.
Key Player:
Unilever, Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., The Republic of Tea, DAVIDs Tea, Associated British Foods, Tata Consumer Products Limited, The Republic of Tea, Assam Company India Ltd., LIPTON Teas and Infusion, Caraway Tea, Harris Tea Company, Mainak Tea, Sugandh group, Halmari Tea Estate, Micro Mind, and Silver Roots
