Stretch marks (striae) are indented streaks that appear on the abdomen, breasts, hips, buttocks, or other places on the body. It is the type of scar that develops when skin stretches or shrinks quickly. Like any scar, stretch marks are permanent, but treatment may make them less noticeable. Stretch marks fade with time; however, treatment may make them less noticeable more quickly. Stretch marks often appear during/after pregnancy and after a sudden change in weight. They're common in pregnant women, especially during the last trimester. Stretch marks are not painful or harmful, but some people don't like the way they make their skin look.
Market Statistics:
The global Stretch Marks Treatment Market is estimated to account for US$ 2,496.8 Mn in terms of value by the end of 2021.
Drivers:
Increase in demand for safe and effective stretch marks treatment is expected to propel the growth of the global stretch marks treatment market over the forecast period. For instance, with the rise in burden of stretch marks and increase in awareness among people, the demand for safe and effective treatment is also increasing rapidly. In May 2022, Givaudan Active Beauty announced the launch of Centella CAST, an active cosmetic ingredient that naturally reduces the appearance of stretch marks. This ingredient acts on four different levels to restore skin elasticity, density, and firmness, reducing the appearance of stretch marks. Centella CAST has been clinically tested on women and demonstrates significant epidermal and dermal improvements at 4 different levels.
Opportunities:
Growing burden of obesity and increasing number of pregnancies across the world is expected to offer significant growth opportunities for players in the global stretch marks treatment market. For instance, stretch marks often appear during or after pregnancy, after a sudden change in weight, or during adolescence. This in turn has increased the demand for stretch marks treatment worldwide. In October 2020, The Himalaya Drug Company expanded the portfolio of Himalaya FOR MOMS, their exclusive mother care category. The Company launched a first-of-its-kind, two-step skincare routine, called Himalaya Stretch Mark Oil & Cream, to help reduce the appearance of stretch marks during and post-pregnancy for mothers.
Restraints:
High cost of laser and microdermabrasion treatment and lack of awareness among people are major factors expected to hinder growth of the global stretch marks treatment market. For instance, many treatments are available, but the high cost of laser/microdermabrasion treatment, is comparatively high. According to American Society for Aesthetic Plastic Surgery (ASAPS), microdermabrasion treatment costs around US$ 139 per treatment, ablative laser treatment costs US$ 2,600, and non-ablative laser treatments cost US$ 1,400 each. Moreover, stretch mark treatments are considered quite costly and are typically not covered by health insurance in many countries.
Global Stretch Marks Treatment Market - Impact of Coronavirus (Covid-19) Pandemic
The outbreak of COVID-19 has significantly impacted the stretch marks treatment market due to the sudden weight gain of people during the pandemic, which is one of the major reasons for the development of stretch marks. Which in turn has increased the adoption of stretch marks treatments (especially at-home topical treatments) during the pandemic to get rid of stretch marks acquired from obesity. This is ultimately contributing to the growth of the market.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/stretch-marks-treatment-market-5466
Key Takeaways:
The global stretch marks treatment market was valued at US$ 2,496.8 Mn in 2021 and is forecast to reach a value of US$ 3,641.8 Mn by 2028 at a CAGR of 5.5% between 2022 and 2028.
Market Trends:
One of the key trends expected to boost the growth of the global stretch marks treatment market is the increase in research and development activities across the globe. Researchers, market players, and dermatologists are coming up with novel treatments for stretch marks and have developed or focusing on developing safe and effective treatments to treat scars and marks (stretch marks). This in turn is expected to propel the growth of the global stretch marks treatment market, driving the growth of the global stretch marks treatment market.
Competitive Landscape:
Major players operating in the global stretch marks treatment market include
Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others.
Recent Developments:
In January 2020, HRA Pharma announced the next phase of its international expansion into China, the second largest and most dynamic consumer healthcare (CHC) market in the world. The joint venture entity will focus on marketing, distributing and selling HRA Pharma’s CHC products in China and Hong Kong, primarily Compeed and other future high potential brands.
In November 2019, Hope Smith launched the skincare brand MUTHA, with two products that help pregnant women treat their stretch marks.
In January 2018, New York based pregnancy brand Hatch announced the launch of a belly mask that provides hydration and helps minimize stretch marks.
