The Global Sales Acceleration Software Market is expected to reach US$ 264.7 Million by 2030, registering a CAGR of 12.5 % during the forecast period (2022-2030), according to the Global Sales Acceleration Software Market Report, by Type (Quality Lead Scoring Software, Lead Databases, Sales-Focused CRMs, Email Tools with Intelligent Follow-up & Data, Meeting Booking Tools, Customer Data Platform, Sales Proposal Management Software), by Enterprise Size (SMEs, Large Enterprises), by Industry Vertical (BFSI, Healthcare, Automotive, Real Estate, Ecommerce, Others (Travel, Education etc.)), and by Region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa), published by Coherent Market Insights.
Manufacturing has emerged as the high growing sector globally. The industry has shown positive growth every year. To stay competitive manufacturers are adopting new technologies for growth in the revenue. Radical changes in consumer behaviour require that businesses alter their sales strategies. Previously in time, important negotiations took place over dinner and beverages. Today's consumers, however, are finishing more of their shopping independently and doing their research online before speaking with salespeople.
Growing the acceptance of new solutions such as data enrichment tools and content optimization to improve the customer engagement is expected to play a vital role in developing the sales acceleration software market in the forecast period.
Global Sales Acceleration Software Market - Impact of Coronavirus (Covid-19) Pandemic::
COVID-19 has shown an economic downturn and causing economic hardships for businesses and communities. Lockdowns were imposed by the government to suppress the spread of coronavirus. In lockdowns period, some industries such as manufacturing, retail and e- commerce were shut down while some were operating partially. This decreased the usage of sales acceleration software by several B2B sectors, which hampered the growth of global sales acceleration software market during the pandemic.
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Key Trends and Analysis of the Global Sales Acceleration Software:
- North America dominated the global market in terms of revenue share in the year 2021. The region is expected to continue its dominance over the forecast period owing to the high demand for sales enablement software and other advanced tools by enterprises. Additionally, the growing use of cloud-based solutions is promoting regional development. Furthermore, the increased deployment of these solutions across numerous industries in North America as well as across international markets is a result of businesses' increased attention on customer experience management.
- Asia Pacific is anticipated to witness significant growth over the forecast period due to the presence of major key players such as Zendesk, Salesloft, Inc., and others. In addition greater awareness of sales acceleration software among SMEs and large enterprises presence in the Asia Pacific region market is predicted to experience considerable growth over the forecast period.
- Major players operating in the global sales acceleration software include LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com.