The Release Liners Market is estimated to be valued at USD 27.38 Billion in 2024, exhibiting a CAGR of 6.3% over the forecast period (2024-2031). Furthermore, growing urbanization coupled with changing lifestyles of people is also driving the demand for flexible packaging.
The growth of the global release liners market is driven by two key factors - increasing demand for flexible packaging from various end-use industries and growing industrial applications of release liners. Firstly, flexible packaging demand is rising rapidly owing to convenience packaging needs across the food & beverage, pharmaceutical, and personal care industries. Release liners find wide usage as substrates in manufacturing of various flexible packaging products like pouches, bags, wraps, etc. Secondly, release liners also have industrial applications as protective surfaces for adhesive labels, tapes, and graphics. Rapid industrialization and infrastructure growth globally have fueled the need for machinery, equipment, and manufacturing activities, which, in turn, will boost the usage of adhesive tapes and labels accompanied with release liners.
Growing Demand from Pressure Sensitive Labels Industry is Driving the Release Liners Market
The pressure sensitive labels market has been witnessing strong growth over the past few years due to rising demand from various end-use industries such as food & beverages, cosmetics & personal care, pharmaceuticals, and others. Release liners play a vital role in pressure sensitive labels as they are used to carry and protect the adhesive side of labels during the manufacturing, transportation, and application of labels. With the increasing applications of pressure sensitive labels across industries, the demand for release liners has also increased substantially. Various types of release liners such as glassine & calf liner, polyolefin coating, and clay coating liner find wide usage in the labels industry. The ongoing expansion of end-use industries is expected to propel the demand for pressure sensitive labels, thereby driving the growth of the global release liners market during the forecast period.
Increased Usage of Flexible Packaging is Augmenting the Market Growth
Flexible packaging finds applications across various industries for packaging food products, pharmaceuticals, cosmetics, labels, and other consumer goods. Release liners are used on the adhesive side of flexible packaging materials such as laminates and films to prevent premature sticking. The flexibility and effective sealing properties of flexible packaging have increased its acceptance over conventional packaging formats. Moreover, flexible packaging offers advantages such as lightweight, customer appeal, and cost-effectiveness. Rising demand for flexible packaging from the flourishing e-commerce industry is expected to boost the sales of release liners in the coming years. Therefore, the expanding flexible packaging industry acts as a key growth driver for the global release liners market.
Stringent Environmental Regulations Hamper Market Expansion
Release liners involve the usage of various materials such as plastic films, coating fabrics, and thermal papers that may have an adverse environmental impact. Growing concerns regarding greenhouse gas emissions and increasing awareness about environmental protection have led governments across the globe to implement stringent regulations targeting flexible packaging production processes and materials. For instance, regulations such as the EU Directive 94/62/EC on packaging and packaging waste restrict the use of certain heavy metals and other toxic substances in packaging materials. The hazardous chemicals and materials used in the production of conventional release liners are major roadblocks to comply with such environmental norms. Moreover, the disposal of release liner waste poses challenges regarding effective recycling and reuse. Therefore, stricter eco-friendly guidelines negatively influence the release liners industry.
Threat of Substitutes Hinders the Market Growth
The threat of substitutes poses a major challenge for the growth of the global release liners market. Alternatives such as water-based and solvent-based adhesive tapes are emerging as viable substitutes for conventional adhesive labels in several end-use industries. These adhesive tapes do not require a backing liner or release paper for support and can be directly applied to substrates. Players offering substitutes promote advantages such as sustainability, recyclability, and versatility over release liner-based labels. Moreover, advanced techniques such as ultrasonic and heat sealing eliminate the need for adhesive labels in several packaging applications. The substitutes offer newer functionalities at lower costs, which lures customers away from conventional release liner products. Therefore, the rising prominence of substitutes poses a significant restraint to the release liners market expansion.
Development of Eco-friendly Materials Opens New Avenues
Growing environmental awareness is driving manufacturers to develop sustainable alternatives to conventional release liners. The innovation of bio-based and biodegradable release materials presents attractive opportunities. For example, renewable raw materials such as plant-based polymers, recycled paper, and other bio-plastics are being increasingly used to replace traditional petroleum-derived release liners and backings. Moreover, the recycling and reusability of residue release materials have improved significantly. Leading market participants are investing in R&D activities to offer eco-friendly solutions without compromising on performance. Such developments help players to strengthen their product portfolios and boost sales while catering to the evolving needs of environmentally conscious consumers and meeting stringent regulations. Therefore, the evolution of green release liners is expected to present lucrative opportunities for industry growth during the forecast period.
Popularity of Digital Printing Technology Spurs New Prospects
The increasing popularity of variable and customized printing using digital technology has opened new gates of opportunities for pressure sensitive labels and release liners markets. Digital printing offers advantages such as on-demand short-run production, variation, personalization, and competitive pricing. Prominent market players have started offering digitally compatible release liners and Linerless labels. Furthermore, digital printing eliminates the usage of plates and screen printing, which reduces material wastage.
Link - https://www.coherentmarketinsights.com/market-insight/release-liners-market-3365
Key Developments
- In 2023, Sappi introduced an enhanced version of its popular Silco Glassine paper product line, which has been rebranded as Silco.
- In 2023, Ahlstrom introduced a new range of sustainable release liners.
- In 2022, Essentra Tapes launched a new collection of paper-based silicone release liners.
- In February 2021, Mondi, a producer of packaging and paper products, introduced a new paper-based release liner named EverLiner. The EverLiner M R range within this series is crafted from recycled paper, providing a lightweight solution.
Key Players
Mondi AG, Avery Dennison Corporation, 3M, Gascogne Laminates S.A, UPM Raflatac, Rayven LLC., Loparex LLC., Savvy Packaging Ltd., Dow, Ahlstrom, and Ester Industries
